| Module 01: Introduction to Facebook Messenger Marketing |
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Course Slides |
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01:40:00 |
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MobileMonkey Support |
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00:05:00 |
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Welcome to Facebook Messenger Chatbot Masterclass |
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00:08:00 |
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What is messenger marketing? |
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00:10:00 |
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Advantages of using Facebook messenger marketing |
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00:15:00 |
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How is chatbot marketing different than other marketing channels? |
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00:07:00 |
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Who can use messenger bots to their advantage? |
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00:05:00 |
| Module 02: Example Use Cases For Facebook Messenger Chatbots |
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Ecommerce chatbot strategies |
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00:10:00 |
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Webinar/event registrations using chatbots |
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00:04:00 |
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Lea-gen chatbot strategies |
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00:09:00 |
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Using chatbots to promote educational resources |
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00:10:00 |
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Using chatbots to stay in touch with your customers |
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00:08:00 |
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Calculating LTV and CAC to formulate incentive plans |
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00:11:00 |
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Ideas for incentive structures to promote through Facebook chatbots |
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00:09:00 |
| Module 03: Psychological Principles of Persuasion in Effective Bot Design |
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Commitment and Consistency in chatbot design |
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00:15:00 |
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Increasing customer value with reciprocity |
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00:14:00 |
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Using social proof to build trust and identity |
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00:12:00 |
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Likability – your secret weapon to successful bot marketing |
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00:11:00 |
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Using scarcity to drive your customers to convert faster |
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00:09:00 |
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Understanding the Fogg Behavior Model and how to use it to your advantage |
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00:16:00 |
| Module 04: Building Killer Chatbots With MobileMonkey |
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What is MobileMonkey? |
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00:05:00 |
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Creating a MobileMonkey account and connecting your Facebook page |
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00:06:00 |
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Viewing active bots and adding users |
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00:03:00 |
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Create your first chatbot! |
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00:03:00 |
| Module 05: Learning All About The MobileMonkey Chatbot Builder |
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Widgets, Page Flow and Organisation |
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00:08:00 |
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Understanding Q&A and what they’re used for |
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00:02:00 |
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Adding Q&A items in MobileMonkey |
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00:06:00 |
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Understanding unanswered questions |
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00:04:00 |
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Configuring and editing bot builder settings |
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00:04:00 |
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All about the text widget |
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00:07:00 |
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All about the image widget |
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00:01:00 |
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All about the form widget |
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00:10:00 |
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All about the quick question widget |
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00:07:00 |
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All about the gif widget |
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00:03:00 |
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All about the attachment widget |
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00:02:00 |
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All about the attribute widget |
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00:02:00 |
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All about the connection widget |
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00:03:00 |
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All about the email widget |
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00:03:00 |
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All about the gallery widget |
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00:06:00 |
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All about the list widget |
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00:03:00 |
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All about the navigate widget |
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00:03:00 |
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All about the typing widget |
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00:03:00 |
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All about the video widget |
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00:03:00 |
| Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master |
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What’s a chat blast anyway? |
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00:03:00 |
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A few useful chat blaster use cases |
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00:06:00 |
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Chat blasting vs. drip campaigns |
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00:06:00 |
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Planning four chat blast ideas (Part 1) |
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00:10:00 |
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Planning four chat blast ideas (Part 2) |
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00:12:00 |
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Organising our chat blast pages in the Mobile Monkey page builder |
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00:05:00 |
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Building our coupon chat blast |
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00:11:00 |
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Testing our chat blast before blasting |
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00:05:00 |
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Launching our first chat blast: Naming, audience, page and purpose |
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00:09:00 |
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Building a chat blast to drive phone calls |
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00:14:00 |
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Building our new product line chat blast |
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00:16:00 |
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Building our competitive advantage/awareness chat blast |
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00:19:00 |
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Analysing chat blast results |
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00:02:00 |
| Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List |
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Why are lead magnets important? |
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00:05:00 |
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Installing your chat widget on a WordPress site |
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00:06:00 |
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Installing your chat widget on a Shopify site |
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00:01:00 |
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Installing your chat widget through Google Tag Manager |
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00:05:00 |
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Link to the messenger and adding it to emails and blogs |
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00:10:00 |
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Adding the checkbox plugin to your web forms |
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00:03:00 |
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How to use Facebook Comment Guards |
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00:17:00 |
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Creating Facebook messenger landing pages |
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00:13:00 |
| Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! |
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What are Facebook Messenger Ads? |
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00:06:00 |
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Messenger ads best practices and sample strategies |
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00:12:00 |
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Creating a new messenger ad campaign on Facebook |
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00:09:00 |
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Designing a messenger ad |
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00:14:00 |
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Completing messenger campaign creation in Facebook ads manager |
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00:07:00 |
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Drafting our mobile monkey messaging campaign blueprint |
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00:07:00 |
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Creating and naming all our pages in MobileMonkey |
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00:04:00 |
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Building our messenger landing page in Mobile Monkey |
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00:04:00 |
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Finishing all the other Facebook messenger bot pages |
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00:14:00 |
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Duplicating your ad groups to try different targeting settings |
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00:08:00 |
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Setting up MobileMonkey Q&A and other loose ends |
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00:07:00 |
| Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage |
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What are audiences in MobileMonkey |
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00:08:00 |
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Creating an all contacts and gender-based audience |
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00:04:00 |
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Timezone and last active based audiences in mobile monkey |
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00:07:00 |
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Creating an audience based on a custom variable |
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00:07:00 |
| Module 10: Building Our First MobileMonkey Drip Campaign! |
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What are the drip campaigns and drip campaign best practices? |
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00:07:00 |
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Practical and useful drip campaign ideas |
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00:07:00 |
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Building and reviewing our drip pages in MobileMonkey |
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00:08:00 |
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Creating and launching our first MobileMonkey drip campaign |
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00:09:00 |
| Module 11: Using the RSS Blaster in MobileMonkey |
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RSS feed step by step and best practices |
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00:10:00 |
| Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections |
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What are connections and when would you use them |
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00:03:00 |
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Creating a connection to Google Sheets |
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00:14:00 |
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Creating a connection to GoToWebinar |
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00:10:00 |
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Send new leads to your CRM (Hubspot) |
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00:08:00 |
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Send an SMS to your sales team when a contact requests a callback |
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00:10:00 |
| Module 13: Understanding Your MobileMonkey Audience Insights |
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Contacts – searching, exporting and deleting |
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00:03:00 |
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Audiences in MobileMonkey |
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00:02:00 |
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Forms – what they are and how to use them |
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00:02:00 |
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Bot analytics – how to find useful information using Mobile Monkey analytics |
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00:03:00 |
| Module 14: Staying on Facebook's Good Side: Chatbot Compliance |
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What you need to know about staying compliant with Facebook |
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00:04:00 |
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Getting approved for subscription messaging |
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00:09:00 |
| Module 15: Conclusion ... Goodbye for now but stay in touch! |
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Thank you, getting help, final thoughts |
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00:05:00 |
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