Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

Course Overview Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no …

Search Engine Optimization Fundamentals

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1 Year Access

Intermediate

4 Students

3 hours, 13 minutes

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Course Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow Search Engine Optimization Fundamentals will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course.

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.

Certification

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days

Career path

Search Engine Optimization Fundamentals is a useful qualification to possess and would be beneficial for any related profession or industry.

Course Curriculum

Section 01: Introduction
	Unit 1: Introduction	00:04:00
	Unit 2: Course Overview	00:04:00
Section 02: SEO: Core Concepts
	Unit 1: What is SEO (Search Engine Optimisation)	00:04:00
	Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO	00:05:00
	Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking	00:06:00
	Unit 4: 2 Ways to Get Ranked on Search Engines	00:03:00
Section 03: On – Page Optimisation
	Unit 1: On Page SEO Explained	00:01:00
	Unit 2: On Page SEO Activities	00:04:00
	Unit 3: 4 Key Ranking Factors of On Page SEO	00:04:00
	Unit 4: Tools & Tips for Increasing Site Speed	00:13:00
	Unit 5: Using SEO Friendly Themes	00:06:00
	Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate	00:05:00
	Unit 7: How to Make the URL SEO Friendly	00:03:00
	Unit 8: Long Form SEO Optimised Content	00:03:00
	Unit 9: Internal Linking	00:05:00
	Unit 10: Meta Title & Meta Description	00:03:00
	Unit 11: Optimising Images for SEO	00:04:00
	Unit 12: Outbound Links	00:04:00
Section 04: Keyword Research & Optimisation
	Unit 1: What Are Keywords & Why They Are Important	00:06:00
	Unit 2: Types of Keywords	00:08:00
	Unit 3: Which Type of Keywords You Should Choose	00:01:00
	Unit 4: Free Tools for Keyword Research & SEO	00:06:00
	Unit 5: Paid Tools for Keyword Research & SEO	00:03:00
	Unit 6: 2 Metrics to Check Before Choosing Content	00:05:00
	Unit 7: Steps for Keyword Research	00:11:00
	Unit 8: What is Keyword Stuffing?	00:05:00
Section 05: SEO Content Writing
	Unit 1: Write SEO Optimized Title	00:04:00
	Unit 2: 6 Hacks to Write Attractive Headlines	00:17:00
	Unit 3: Keyword Placement For SEO	00:06:00
	Unit 4: Steps to Write Content & Optimise It for Search Engines	00:09:00
Section 06: Off Page SEO
	Unit 1: What Is Off Page Optimisation	00:01:00
	Unit 2: Link Building – 1st Factor of Off Page SEO	00:07:00
	Unit 3: 3 Methods to Get Backlinks	00:02:00
	Unit 4: Method 1: Guest Posting for Link Building	00:07:00
	Unit 5: Method 2: Building Relations with Experts	00:04:00
	Unit 6: Method 3: Getting Backlinks from Round Up Post	00:04:00
	Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO	00:05:00
Section 07: Conclusion
	Unit 1: Conclusion	00:01:00

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Search Engine Optimization Fundamentals