| Module 01: Introduction to Google Ads |
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Welcome to Google Ads Masterclass! |
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00:13:00 |
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Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group |
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00:02:00 |
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How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come! |
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00:20:00 |
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Google Ads Formula Calculator |
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00:14:00 |
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AdWords Formula Calculator I Built For You |
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00:05:00 |
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What is Google Ads? |
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00:12:00 |
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Where do Google Ads Show Up? |
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00:13:00 |
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Complimentary Adventure Media Account Audit (exclusions apply) |
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00:06:00 |
| Module 02: Creating and Setting Up Our First Google Ads Account |
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Download Course Slides! |
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00:05:00 |
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Creating Your First Google Ads Account |
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00:09:00 |
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Understanding the Google Ads Account Hierarchy |
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00:08:00 |
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Using Your Website Navigational Structure to Structure Your Google Ads Campaigns |
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00:20:00 |
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Understanding Network Settings |
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00:14:00 |
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Understanding Location Targeting |
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00:12:00 |
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Configuring Location Targeting in Google Ads |
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00:10:00 |
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Viewing Location Reports in Google Ads |
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00:15:00 |
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Understanding Advanced Location Options |
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00:16:00 |
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Setting and Configuring Languages |
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00:04:00 |
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Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads |
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00:13:00 |
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Finding Your Hourly Reports in the Google Ads Interface |
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00:06:00 |
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Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit |
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00:06:00 |
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Bidding Strategies: Target Search Page Location |
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00:06:00 |
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Bidding Strategies: Target ROAS |
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00:10:00 |
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Bidding Strategies: Target CPA |
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00:05:00 |
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Bidding Strategies: Target Outranking Share |
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00:08:00 |
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Bidding Strategies: Maximize Clicks |
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00:05:00 |
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Bidding Strategies: Enhanced CPC Bidding |
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00:05:00 |
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Bidding Strategies: Manual CPC Bidding |
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00:05:00 |
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Campaign Start and End Dates |
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00:02:00 |
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Introduction to Dynamic Search Ads! |
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00:08:00 |
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Understanding Sitelink Extensions |
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00:14:00 |
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Callout Extensions |
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00:05:00 |
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Call Extensions |
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00:08:00 |
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Structured Snippet Extensions |
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00:06:00 |
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App Extensions |
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00:02:00 |
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Message Extensions |
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00:09:00 |
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Location Extensions |
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00:10:00 |
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Location Setting Exercise |
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00:05:00 |
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Promotion Extensions |
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00:10:00 |
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Price Extensions |
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00:12:00 |
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Understanding Ad Rotation Settings |
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00:05:00 |
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The Basics of Ad Scheduling |
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00:11:00 |
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Understanding the Basics of Device Targeting |
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00:15:00 |
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Understanding Campaign URL Options |
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00:07:00 |
| Module 03: Structuring Your Ad Groups Like A Professional |
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Ad Group Structure Basics and Organization |
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00:14:00 |
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Ad Group Structure Ideas |
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00:07:00 |
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Creating Our First Ad Group in Google Ads |
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00:09:00 |
| Module 04: How To Write Killer Ads in Google Ads! |
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The Anatomy of Google Text Ads |
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00:07:00 |
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Compliance in Google Text Ads |
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00:06:00 |
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Requesting a Manual Review of Your Ads and Expediting the Process |
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00:03:00 |
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Best Practices for Successful Text Ads |
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00:14:00 |
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Real-Life Case Ad Copy Case Study: Medical Equipment Company |
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00:15:00 |
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The BJ Fogg Behavioral Model |
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00:39:00 |
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Creating Our First Ad in Google Ads |
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00:13:00 |
| Module 05: Setting Up Your AdWords Billing |
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Configuring Your Billing Details in Google Ads |
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00:05:00 |
| Module 06: Keywords in Depth - The Heartbeat of Your Account |
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Keyword Basics: Keywords vs Queries |
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00:09:00 |
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The Basics of Keyword Research |
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00:11:00 |
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The Basics of Keyword Planning |
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00:13:00 |
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The Basics of Keyword Organization |
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00:07:00 |
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Understanding Keyword Match Types |
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00:12:00 |
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Keyword Match Types: Broad Match |
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00:09:00 |
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Keyword Match Types: Broad Match Modified |
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00:06:00 |
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Keyword Match Types: Phrase Match |
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00:07:00 |
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Keyword Match Types: Exact Match |
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00:12:00 |
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Keyword Match Types: Negative Match |
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00:12:00 |
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Using the Search Term Report to Find Negative Keywords Part 1 |
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00:15:00 |
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Using the Search Term Report to Find Negative Keywords Part 2 |
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00:17:00 |
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Understanding Negative Keyword Lists |
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00:12:00 |
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Traffic Sculpting: Negative Keywords at the Ad Group Level |
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00:18:00 |
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Adding Negative Keywords at The Ad Group Level |
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00:09:00 |
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Traffic Sculpting Using OPTMYZR |
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00:07:00 |
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Keyword Research: Google Suggestions, Google Related Searches and Autocomplete |
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00:14:00 |
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Using Additional Research Tools to Get Negative Keyword Ideas |
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00:12:00 |
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Keyword Research: Using the Google Keyword Planner 1 |
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00:20:00 |
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Keyword Research: Using the Google Keyword Planner 2 |
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00:16:00 |
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Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner |
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00:16:00 |
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Keyword Planning: The 6 Main Ways People Communicate With Search Engines |
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00:17:00 |
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Keyword Planning: Understanding the Buyer Funnel |
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00:12:00 |
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Keyword Planning: What Keywords Can Teach Us About Buying Intent |
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00:12:00 |
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Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates |
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00:18:00 |
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Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors |
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00:19:00 |
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Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates |
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00:17:00 |
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Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes |
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00:17:00 |
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Keyword Organization: Formatting Keywords in Excel |
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00:12:00 |
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Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure |
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00:12:00 |
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Keyword Organization: Using Mergewords to Generate Keyword Lists |
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00:14:00 |
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Keyword Bidding Basics: Setting Your Initial Max CPC Bids |
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00:20:00 |
| Module 07: Account Structure - How To Structure Ad Groups Like A pro |
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Account Structure: How To Create A New Ad Group Within Your Campaign |
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00:07:00 |
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Importing Your Keyword Lists From Excel Into Your New Ad Group |
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00:11:00 |
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Creating Multiple, Relevant Ads For Your New Ad Groups |
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00:13:00 |
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How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign |
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00:08:00 |
| Module 08: The Incredible Dynamics Of The AdWords Auction |
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Introduction To The AdWords Auction |
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00:20:00 |
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Understanding Quality Score: Click Through Rate And Ad Relevancy |
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00:15:00 |
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Understanding Quality Score: Landing Page Quality |
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00:07:00 |
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Understanding Ad Rank and How It Is Calculated |
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00:12:00 |
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When You Could Ignore Low-Quality Scores (and when you can’t!) |
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00:09:00 |
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Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) |
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00:08:00 |
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Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) |
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00:11:00 |
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Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) |
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00:07:00 |
| Module 09: Expanding And Refining Your Campaigns |
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Navigating The AdWords Dashboard |
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00:16:00 |
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How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns |
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00:15:00 |
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Editing The Essential Campaign Settings |
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00:06:00 |
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How To Create New Campaigns That Will Improve Your Results |
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00:15:00 |
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How To Use Your Website To Make The Best Campaigns Possible |
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00:16:00 |
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How To Set Up Powerful Custom Schedules For Your Campaigns |
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00:12:00 |
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Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules |
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00:12:00 |
| Module 10: Negative Keywords - Your Greatest Ally |
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Understanding Negative Keywords In-Depth |
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00:14:00 |
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Using Broad, Phrase and Exact Match With Your Negative Keywords |
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00:07:00 |
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Adding and Removing Negative Keywords and Negative Keyword Lists |
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00:20:00 |
| Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions |
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Introduction To Ad Extensions |
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00:06:00 |
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The Benefits Of Using Ad Extensions |
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00:08:00 |
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Different Types Of Ad Extensions and Best Practices |
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00:06:00 |
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Adding Sitelink Extensions |
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00:08:00 |
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Configuring Your Sitelink Extensions For The Best Results |
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00:11:00 |
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Adding Callout Extensions And Phone Extensions |
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00:08:00 |
| Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss |
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The 5 Primary Forms Of Remarketing |
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00:16:00 |
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Realizing The Benefits And Importance Of Remarketing |
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00:13:00 |
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How To Create And Add Your Remarketing Tag |
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00:09:00 |
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Creating Your First Remarketing Audience |
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00:13:00 |
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Configuring Your Remarketing Campaign Settings |
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00:14:00 |
| Module 13: Keeping Track Of Profits With Conversion Tracking |
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Understanding The Basics Of Conversion Tracking |
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00:14:00 |
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Exploring The Different Conversion Actions Visitors Take On Your Site |
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00:14:00 |
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Setting Up Conversion Tracking For Form Submissions |
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00:18:00 |
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Generating And Installing Your Conversion Tracking Tag |
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00:09:00 |
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Understanding The Basics Of Phone Call Tracking |
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00:09:00 |
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Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data |
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00:10:00 |
| Module 14: Profitable Bidding Strategies |
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Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction |
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00:15:00 |
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How To Mathematically Calculate ROI and ROAS |
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00:09:00 |
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Calculating Max CPC Bids From Your Conversion Rate And Conversion Value |
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00:12:00 |
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Calculating Profitable Keyword Bids Based On Revenue Per Click |
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00:09:00 |
| Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed |
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Introduction To AdWords Scripts – What Are Scripts |
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00:05:00 |
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Bidding To Average Position AdWords Script (Part 1) |
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00:12:00 |
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Bidding To Average Position AdWords Script (Part 2) |
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00:14:00 |
| Module 16: Conclusion ... Goodbye For Now! |
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Conclusion |
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00:03:00 |
| Module 17: Bonus Material! |
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Part 1 Understanding Search Queries and What We Learn From Searcher Languagage |
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00:18:00 |
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Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords |
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00:18:00 |
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Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads |
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00:23:00 |
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Calculating Profitable Keyword Bids Based On Revenue Per Click |
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00:09:00 |
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