- 1 year
- Intermediate
- Course Certificate
- Number of Units36
- Number of Quizzes0
- 17 hours, 53 minutes Gift this course
Course Curriculum
Business Marketing | |||
Module 01: Basics of Marketing | 00:46:00 | ||
Module 02: The Marketing Process | 00:49:00 | ||
Module 03: Strategic Marketing | 01:11:00 | ||
Module 04: Marketing Environment | 00:29:00 | ||
Module 05: Market Segmentations | 00:52:00 | ||
Module 06: Consumer Buying Behaviour | 01:12:00 | ||
Module 07: Business Markets and Buying Behaviour | 00:52:00 | ||
Module 08: Marketing Research | 00:48:00 | ||
Module 09: Product Strategy | 00:55:00 | ||
Module 10: Branding Strategy | 00:39:00 | ||
Module 11: Product Life Cycle | 00:33:00 | ||
Module 12: Pricing Strategy | 00:55:00 | ||
Module 13: Marketing Channels | 00:39:00 | ||
Module 14: Integrated Marketing Communications | 01:00:00 | ||
Module 15: Advertising and Sales Promotion | 00:00:00 | ||
Module 16: Personal Selling and Public Relations | 01:14:00 | ||
Module 17: Direct and Digital Marketing | 00:54:00 | ||
Module 18: What is Marketing? | 00:10:00 | ||
Module 19: Common Marketing Types (I) | 00:07:00 | ||
Module 20: Common Marketing Types (II) | 00:09:00 | ||
Module 21: The Marketing Mix | 00:07:00 | ||
Module 22: Communicating the Right Way | 00:07:00 | ||
Module 23: Customer Communications | 00:07:00 | ||
Module 24: Marketing Goals | 00:07:00 | ||
Module 25: The Marketing Funnel | 00:07:00 | ||
Module 26: Marketing Mistakes (I) | 00:08:00 | ||
Module 27: Marketing Mistakes (II) | 00:07:00 | ||
Module 28: An Introduction to Strategic Planning | 00:17:00 | ||
Module 29: Development of a Strategic Plan | 00:12:00 | ||
Module 30: Strategic Planning for Marketing | 00:14:00 | ||
Module 31: Strategic and Marketing Analysis | 00:14:00 | ||
Module 32: Internal Analysis | 00:24:00 | ||
Module 33: External Analysis | 00:24:00 | ||
Module 34: Market Segmentation, Targeting and Positioning | 00:16:00 | ||
Module 35: Approaches to Customer Analysis | 00:23:00 | ||
Module 36: Approaches to Competitor Analysis | 00:25:00 |
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