Learning Outcomes

• Set up Google Analytics to track website performance.
• Navigate the Google Analytics dashboard with confidence.
• Analyse audience demographics and behaviour patterns.
• Understand how users find your website and what they do next.
• Use page analytics to identify popular areas on your site.
• Evaluate site speed and its impact on user experience.
• Set up and track goals to measure success effectively.
• Gain insights into user journeys and improve engagement.
• Use data to make informed marketing decisions.
• Apply analytics to optimise website performance and conversions.

Who Is This Course For

This course is perfect for marketers, business owners, web developers, and anyone who wants to understand website performance better. If you are looking to improve your online marketing strategies with data-driven insights, this course will provide the essential skills you need.

Eligibility Requirements

This course is suitable for beginners and professionals. Basic knowledge of websites and marketing concepts is helpful but not required. Anyone eager to learn marketing analytics and apply insights to improve performance can join.

Entry Requirements

• Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
• Academic Background: No prior qualifications required, open to all backgrounds.
• Language Proficiency: A good understanding of English is essential, as all lessons are in English.
• Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

• Affordable, engaging & high-quality e-learning study materials;
• Tutorial videos/materials from the industry-leading experts;
• Study in a user-friendly, advanced online learning platform;
• Efficient exam systems for the assessment and instant result;
• The UK & internationally recognised accredited
• Access to course content on mobile, tablet or desktop from anywhere, anytime;
• The benefit of career advancement opportunities;
• 24/7 student support via email.
  

Career Path

Completing this course can open doors to exciting career opportunities in digital marketing, web analytics, and data-driven decision-making roles. You can work in industries such as e-commerce, digital agencies, and corporate marketing teams. The skills gained will help you progress into roles focused on optimising online presence and achieving business goals.