Cake is an edible form of happiness; our eyes first devour this happiness, then our mouths. So first, you have to indulge your customers in this sweet temptation with your beautifully decorated cake pictures. The best place to do that is obviously Instagram. Instagram is a picture and video-based social media platform; that’s why it is the perfect place to promote products like cakes. Now you may ask how to advertise cake business on Instagram?
Well, this is why we are here. We will show you the ins and outs of Instagram marketing. This blog will provide you with valuable tips and tricks to promote your cake business. And, of course, how to advertise cake business on Instagram properly.
Table of Contents
Why Should You Advertise Cake Business on Instagram?
The best way to engage with your audience and let them know what you do is through visual content. Instagram helps build a customer-oriented marketing strategy rather than a product-centric one and allows an emotional response toward your brand. And this will create a positive impact on your brand.
As our brains process visual information better, photos create more effect on the potential customers than text advertisements. So for evident reasons, Instagram is the best platform to engage the audience and make them come back.
Every Day, 500 million active users access Instagram, which means there is already a significant number of potential customers on this platform. Which makes this social media an ideal place for marketing. With one single post, you can reach out to millions of people and introduce yourself and your business in the global market.
Besides, Instagram provides more opportunities to interact with followers than other social media platforms. Also, this allows you to talk to your customers, share their posts and stories about your cake and create a sense of community. When the customers get to know you better, they will start to pick your products instead of someone they know little about.
Therefore, Instagram is the ideal platform to promote a business. Now let’s learn how to advertise cake business on Instagram.
How To Advertise Cake Business on Instagram?
Instagram is an excellent platform for advertising a business and drawing attention to your product. However, before you start promoting your cake business on Instagram, there are a few basic techniques you must comprehend.
Here’s how you can advertise your cake business on Instagram.
1. Create an Instagram Business Account
2. Post Mouthwatering Pictures
3. Detect the Right Posting Time
4. Use Hashtags
5. Instagram Influencers
6. Share Reviews, Stories, and Posts
7. Instagram Ads to Landing Pages
8. Organise Giveaways
9. Add Bio
10. Go Live
11. Share Behind the Scene Stories
Keep reading to find more details and learn how to advertise your cake business on Instagram more effectively.
1. Create an Instagram Business Account
The first step is to create a business account. So, before you start advertising your cake business, switch your account to a business account. You may wonder what’s wrong with the personal account? With a business account comes some unique features that are advantageous for marketing.
For example, in a business account, along with the bio or URL, you can also add a label to identify your industry. In addition, you can add contact information like phone number, address, call-to-action button which will allow the clients to directly contact you.
Also, with a third party scheduling app, you can schedule and plan your posts and stories. This will help you build a constant profile and save you a lot of time as well. And it’s not possible in a personal account.Â
The best part of the business account is it provides insights into the number of profile viewers, reach and useful information about the activity of your audiences. Therefore, you develop a clear understanding of the progress of your account.Â
Moreover, in a business account, you will get the option for advertising, where you can create ads and campaigns with your stories and posts to market your products. Last but not least, through the business account, you can upload your product and directly sell it on the Instagram shop.Â
Now, you may ask how to switch your account to a business account? A few easy steps will lead you to a business account.
1. Log in to your Instagram account and select the main menu located in the top right corner.Â
2. Select Settings.
3. Select Account.Â
4. There is a Switch to Professional Account option tap on that.
5. Tap on Business.Â
6. Input your business contact information.Â
7. Tap Done.
Voilà , your business account is ready to roll!
2. Post Mouthwatering PicturesÂ
Instagram is all about attention-grabbing pictures and short, interesting videos. The best way to attract the audience is to post photographs representing your cake in the most eye-catching manner. Take photos from angles that make your cake more delicious.Â
Suppose you are concerned about how to take pictures or don’t know which is the appropriate angle. In that case, you can try out the Ultimate Photography Bundle Training Basic and Advanced course by Alpha Academy. This course will elevate your photography skills and show you the techniques for capturing the best pictures.
Always remember to add filters to your photos and edit them to enhance the quality before posting. This will help you create an appealing Instagram feed, a key element of Instagram advertising.
Just posting pictures is not enough. You have to add captions with the pictures. But the best strategy is to add pricing, payment methods, and other information about the products. Also, this will enrich your post, and make it more effective and engaging.Â
Instagram Marketing Strategy
Our easy-to-follow Instagram Marketing Strategy will provide you with all the deep knowledge and insight you need to know about this topic.
Instagram Marketing Strategy
Our easy-to-follow Instagram Marketing Strategy will provide you with all the deep knowledge and insight you need to know about this topic.
3. Detect the Right Posting Time
Timing can play a vital role in Instagram marketing. First, try to identify the time when most users are active. The best way to do that is by analysing the post with the most likes and comments. Then, check the time they were posted and the differences in the number of responses.Â
Also, there are different Instagram analytics tools available on the internet. These tools are the best solution for finding the right timing for Instagram posting. They will help you analyse your post and their performances and identify the right time of the day best for posting. In addition, the tools show the peak time when the users are scrolling down their feeds. In addition, you can monitor when your competitor’s post and what posting times bring in more audiences.
 4. Use Hashtags
When it comes to finding the right audience, hashtags are your best friend. Out of millions of pictures uploaded on Instagram, hashtags help deliver your content to the right people.Â
Instagram uses hashtags to categorise your posts and presents them to users with more potential to like your post. So, to reach out to the right people, use hashtags that best describe your photos and business on Instagram. You can better understand hashtags through the Instagram Marketing Strategy course.Â
5. Instagram InfluencersÂ
Instagram influencers are Instagram celebrities who have a large fan following. Their post reaches thousands to millions of likes according to their popularity level. As they already have a great number of audiences, brands and businesses partner with them to promote their products in exchange for money.
Try to build a good connection with the influencers to promote your business. You can send them your cakes and ask them to review them. The influencers can also post your cake pictures with your page links attached in the captions. If you have just started your business, then it is better to stick to the influencer with a comparatively low number of followers, as the more popular ones will ask for more commission.Â
Here is a secret tip, try to create good bonding with them, and they may do it for free. So don’t forget to try out your luck!
6. Share Reviews, Stories, and Posts
Customer review is the key to building credibility for your business. When people see someone they know who has a good opinion of your cakes, they’ll be naturally drawn towards your products. People tend to believe other customers’ reviews than what the product owners say about themselves.
Word of mouth plays a significant role in bringing in new customers. That’s why post reviews of your customer. If they add stories or posts with your cake on their Instagram feed, don’t forget to share it.Â
7. Instagram Ads to Landing Pages
Landing pages convert visitors into customers. It persuades the customers and calls for action. Therefore, driving the customers on the landing page is important for boosting your cake business.Â
Adding links to the ads is one of the most useful features of Instagram. And you can utilise this feature and draw more customers to your business. Create Instagram ads and link your landing page to the ads. This way, people can order your cakes directly from the link without getting distracted. But do make sure you have the resources and the skills to meet the demands on time. Otherwise, it will build a negative impression of your business.Â
8. Organise Giveaways
Hosting giveaways is another effective tactic that can elevate the number of your followers. It helps reach out to new people and helps build a sense of community among the existing follower.
To organise a giveaway, first set up the entry requirement like tagging 4-5 friends and set up other criteria as well. Then decide what prize are you giving away, and don’t forget to promote the contest on Instagram. If you can conduct the contest successfully, you will acquire many new followers.
9. Add Bio
Remember to add a compelling bio to your account. Your bio doesn’t have to be very long. It can be within a sentence or just a list representing the features of your business. Try to talk about your products and your specialities.Â
For example, if you do all sorts of cakes or just wedding or birthday cakes, then mention it in your bio. It will help people understand your business better and will make the ordering procedure easy for them.Â
You can also post a URL link to your official website or your Facebook page on the bio. This will help to generate more traffic to your official website.Â
 10. Go Live
On Instagram, there is an option for interacting with the clients in real-time through going live. In the live session, you can talk about your speciality and indirectly explain how your cake is better than others. You can also host a Q/A session where people can ask you questions and learn more about your products. Sharing tutorials or hosting workshops on Instagram live will also attract more customers.Â
Check also: Netflix
Instagram Marketing Strategy
Our easy-to-follow Instagram Marketing Strategy will provide you with all the deep knowledge and insight you need to know about this topic.
Instagram Marketing Strategy
Our easy-to-follow Instagram Marketing Strategy will provide you with all the deep knowledge and insight you need to know about this topic.
11. Share Behind the Scene Stories
Another innovative and fun way of advertising on Instagram is by sharing pictures and videos taken during the whole cake-making process. For example, you can show the stages of baking a cake and what challenges you faced while doing that.Â
In addition, the techniques of frosting or what your clients demanded and how you reached their demand, all of this can be attention-grabbing content. You can build up a story around a cake and share it with your followers with all the pictures and videos.
Who doesn’t like a great story, especially when it’s about delicious cakes?
Final Words
That concludes, how to advertise cake business on Instagram. These steps and tips will take you a long way in Instagram marketing. It will provide you with various ways and opportunities to showcase your products. However, Before you start promoting your business on Instagram, enrich your understanding of effective Instagram marketing strategies.
If you feel the need to learn more about how to advertise your cake business on Instagram, you can join the  Instagram Marketing Strategy course. It will equip you with an overall understanding and the vital skills required for advertising on Instagram. Enrol now!
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February 23, 2023
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