Table of Contents
What is Social Media Marketing?
Social media marketing employs social media platforms to sell or promote any brand products or services. Also, you can use social media to find and engage your audience, build your brand, and drive revenue.
However, you must create authentic content to be successful in social media marketing. Also, you need to track engagement rates from analytics and then use this data to make continuous improvements.
How Many Types of Social Media Marketing Are There?
There are numerous benefits of social media marketing, and that’s why it is becoming more popular among professionals and novices day by day. There are two types of branded content on social media marketing. These two forms of branded content are organic and paid content.
1. Organic Content Marketing
Organic social media refers to free content that all users, including businesses and brands, share in their feeds. To make the organic content, you or your brands need to use the free tools and resources on a different platform. For example, you and your brands can use organic social media marketing to:
- Establish your personality and voice.
- Build relationships with your audience by sharing informative, entertaining, and inspiring content.
- Connect with customers at every stage of their buying journey.
- Support customers by providing customer service.
2. Paid Content Marketing
Paid social media is another term for advertising. In paid social marketing, brands pay money to the platform owner to share their content with specific new audiences.
However, B2C retailers are not the only industry that is focusing on social advertising. Paid content marketing is the best way for brands to target new audiences on social media and convert them into their customers. You or a brand can use paid social marketing to:
- Raise brand awareness and attract new followers.
- Promote the newest deals, content, events, etc.
- Generate leads.
- Drive conversions (including e-commerce sales).
What are the Core Pillars of Social Media Marketing?
Nowadays, social media marketing has become a crucial part of marketing. This is because it requires a minimum financial investment. Also, when appropriately executed, SMM can assist you in growing your business.
Numerous marketers have realised the potential benefits of social media marketing in growing business and reaching wider audiences. As a result, it is quickly becoming the most vital element of effective digital marketing strategies.
According to research conducted by HubSpot on social media marketing:
- 90% of marketers say and confirm that SMM helps them generate more exposure for their online store.
- Almost 80% of them say that it helps them in increasing website traffic.
So, as you can see, the benefits of social media marketing are vast. For instance, it can help you in growing your business at a minimal cost. According to experts, there are five core pillars of social media marketing. These core pillars of SMM are-
- Planning and publishing.
- Listening and engagement.
By correctly applying the above-mentioned core pillar of SMM, you will enjoy the benefits of social media marketing.
According to the experts, social media strategy is the first step of digital marketing. So, before you start writing and publishing, take a moment and look at the bigger picture. This will help you be more organised and engaging. Also, you will be more focused and reach your goals in a short time. The below questions are essential for making strategy-
- What are your goals?
- Which SM platform do you want to focus on for marketing?
- What type of content or posts do you want to share?
2. Planning and Publishing
The next step is to plan and publish your piece on social media. According to research, there are more than 4 billion people who are using social media. So, when you post an article on SMM, you can connect with more people than other marketing. Therefore, you will need to plan before creating and publishing content spontaneously.
You can share a blog post, an image, or a video on a social media platform to connect with your audience. But then, you need to convert the audience to your customers. So, you need to ensure that your content reaches the maximum number of people on social media. For this, you need to create and publish great content at the right time and frequency.
Proper planning and publishing content can save your valuable time. Also, it will allow you to reach your audience when they are most likely to engage with your content.
3. Listening and Engagement
After writing and publishing the contents in your channel, your business and social media will keep on growing. Also, your brand conversations will increase. For example, people will comment on your posts on social media and tag you in their social media posts. Or they also will send you messages directly on your social media account.
People on social media could talk about your brand without letting you know. Therefore, you will have to monitor the conversations about your brand on social media. For example, if you get a positive comment, now you have a chance to delight them. On the other hand, if it is a negative comment, you can offer support and fix the issue before it gets worse.
So, you will need to constantly listen to the chatter and also the engagements on social media. There are two ways you can monitor the activity of your audience. One is, you can manually check all the notifications on all the social media platforms. However, this method is not adequate to handle all the conversions. You can use a social media listening and engagement tool to manage the vast conversations.
Whether you are publishing content or engaging people on social media, you will need to know how well your SMM performs. You can check the following area for a better analytics report. For instance, you can check:
- Total people reach
Did you get to reach more people this month than the previous month?
- Number of mentions or tags on posts
How many good or bad mentions did you get on current and previous months? Next, find the reasons for the bad mentions or comments about your brands. This is a must because nasty comments and tags can seriously damage your company’s reputation and growth.
- Number of hashtags on the user’s social media account
How many users have used your brand name hashtag in their social media posts?
Well, from the collected data on the areas mentioned above, you can produce an analytics report.
Nowadays, social media advertising platforms are so powerful that you can precisely target your audience. For example, you can determine the audience by their backgrounds, attitudes, interests. Also, you can create target audiences to whom you want to show your ads.
So, when you have more funds to expand your marketing, social media marketing is one area that you can consider because advertising on social media will help you reach a wider audience than those who follow you.
Also, you should consider using a social media advertising tool when running SMM campaigns. Using a tool can help you in making bulk changes, automate processes, and optimise your ads.
If you want to know more about the significant aspects of SSM, you can take a professional diploma course with Alpha Academy.
What are the Benefits of Social Media Marketing?
Social media is rapidly becoming one of the most significant aspects of digital marketing. It provides an incredible opportunity for marketers to reach millions of customers worldwide. Thus, if you are not applying for this profitable source, you are missing out on a fantastic marketing opportunity. It is because of using a social media platform. You can quickly spread the word about your product and mission.
Below is the list of fourteen benefits of social media marketing. By using social media, you can:
Read on to learn more details about the benefits of social media marketing.
1. Reach A Large Audience.
Nowadays, more than half of the world’s total population is using social media. So, we can say that social media can reach a large audience. This is why people are targeting this vast audience for their companies’ advertisements.
SMM opens the door for your business to find more leads that want your products or services. So, you have an excellent opportunity to reach many people who may be interested in your products or services.
For instance, a coffee shop in London could reach locals and tourists by using social media. To reach more audiences, they could target users within a certain radius or location when creating social ads or boosting organic posts. Both these strategies could help bring foot traffic to the shop.
For example, a coffee shop in London can reach out to locals and tourists using social media. To reach a wider audience, they may target users within a certain radius or position when creating social ads or promoting organic posts. Both of these strategies can bring more customers to the store.
2. Increase Brand Awareness.
Brand awareness is how memorable and recognised a brand is to its target audience. It is critical for any business if the brand wants to grow its business. For example, a brand with good brand awareness means familiar and recognisable by its target audience. It also means people know and talk about your brand in their conversations. Therefore, if people know about your brand, the more sales your brand will have.
Social media platforms are the best place you can increase your companies’ brand awareness. You can use different types of visual content to entice the target audience. Also, it allows you to partner with an influencer. So, good brand awareness is essential for growing your business at a minimal cost.
3. Generate Leads.
Social media provides an easy and low-commitment way for potential customers to express interest in your business and products. In addition, social media helps you generate information for your business and products. It is so essential that many social networks platforms offer advertising formats specifically designed to collect leads.
SM lead generation is the process of collecting new leads using social media. Both B2B and B2C marketers can benefit from social media lead generation. From leads, you can identify the audiences on social media that are interested in your business. Also, now, you have the opportunity to target them with relevant content and offers to turn them into paying customers.
4. Increase Website Traffic.
Another benefits of social media marketing are that you can increase website traffic. You can connect and target your audience directly using social media platforms. Posts and ads on social media are the primary ways to drive traffic to your website.
Sharing excellent content from your blog or website to your social channels can contribute to driving traffic. Also, continuous engagement with your audience can increase traffic to your social media profile and website.
Therefore, interacting with your audience on social media can boost website traffic. In addition, you will get feedback in real-time about your product and services. As a result, you will be able to provide a better customer experience and support.
5. Boost Sales.
Social media platforms are a critical tool when you need to boost your business sales. Regardless of what you are selling, social media platforms can help you sell it. Your social accounts are an essential part of your sales funnel. A social media marketing campaign can convert a new contact into a customer.
As the number of people visiting your social media channel continues to grow and social sales also increase. Also, social networks can help you in searching for products and e-commerce. Therefore, we can say that it is the right time to align your social marketing and sales goals for maximum revenue.
6. Establish Your Brand As A Thought Leader.
Social media provides you with the perfect opportunity to establish your brand as a thought leader. Nowadays, social media is the go-to source for information on topics related to your niche. Like brand advocacy, thought leadership is an excellent way to build customer trust. However, this area is often neglected by marketers.
For example, if you look at LinkedIn research in partnership with Edelman, you can see its importance. This research found that B2B marketers underestimate thought leadership and how much it can impact trust. Also, 50% of them believe that thought leadership would build customer trust in their companies. But, on the other hand, more than 80% of customers thought leadership would build customers’ trust.
So, think about it when starting a campaign for social media marketing.
7. Partner With Influencers.
When selling products online, word of mouth can drive 20 to 50% of purchasing decisions. One fundamental way to drive social word of mouth is to partner with influencers.
Social media platforms give you and your business a chance to partner with an influencer. The influencer is excellent for promoting your brands and increasing product sales. This is because they have huge fan followers and can send your message to a wider audience.
If people talk about your product or company on social media platforms, you build brand awareness and credibility. Also, you will set yourself up for more offline and online sales.
So, if you’re just a start-up or small business, you should consider partnering with influencers. They (influencers) can draw much-needed attention to your brand.
8. Stay Connected with Your Audiences.
Nowadays, everyone is spending time on social media platforms. According to research by Pew Research Center, most social media users log into their social media accounts at least once per day. Also, many people check social media accounts multiple times a day. So, by using social media, you can connect with your online fans and followers every time they log in.
So, you should keep your social posts entertaining and informative to get the attention of the audience. Your followers will be happy to see your new posts and content in their feeds. As a result, you will be the first choice when they are ready to make a purchase.
Professional Diploma in Social Media Marketing Strategy
Professional Diploma in Social Media Marketing Strategy
9. Targeted Advertising.
Other benefits of social media marketing are that you can target your audience for advertising. Social ads are an economical way to promote your business and distribute content. Many platforms have tools for targeting audiences on social media. Therefore, you can make the most out of your budget using a social media platform.
Savvy marketers have taken advantage of social networking for business marketing. They are spending more money on social media ads rather than other forms of ads. Because, with ad targeting options, they can target audience by:
- demographic information,
- and even online behaviours.
Therefore, you can craft a specific message that best speaks to different groups of potential customers. Also, you will be only paying for the exact audience you want to reach.
10. Keep an Eye On The Competition.
Social media marketing is excellent for many things. First, it’s always good to know what people are saying about your business competitors. Using social media platforms, you can keep an eye on them and act accordingly to improve your position.
For example, you can track customers’ mentions of your competitors. Also, from the mentions and tags, you can find out the pain points in their products. Using this information, you can reach out to unsatisfied customers and win them in the process. You can also find valuable information about your competitors’ new products.
11. Monitor Conversations That are Relevant to Your Business.
Social media platform monitoring is a crucial part of any social marketing customer care strategy. Monitoring customers’ conversations make your customers feel heard and supported.
A successful social media monitoring strategy will help you streamline all of your brand’s mentions. Also, you can collect all search parameters in one place. Therefore, you can focus your time on responding to important messages and developing strategies.
According to research:
- 59% of customers reached out to them again because they had a great experience.
- 47% of customers reach out to them again because they have questions about products or services.
12. Managing Business Reputation.
After posting content on social media, your customers are talking about your brand online. A successful SMM campaign helps you manage your brands’ reputation. For example, you can highlight the positives about your brands from the posts. Also, you can address the negative areas before it turns into a significant issue.
Is someone saying something about your brands that’s not true? Be sure to share your side of the story politely and professionally. On the other hand, someone singing your business praises? Be sure to send them many thanks as well as draw attention to their kind words.
13. Customer and Audience Engagement.
Social networks allow you to interact directly with customers and followers. Also, it will enable the audience to interact directly with your brand. Where other traditional media offers only one-way communication, social media is a two-way street.
However, you need to stay active and respond to comments and questions on the posts. Thus, if you want to engage customers, you need to immerse yourself in social media.
14. Reporting and Analytics.
You can create reports and analytics from social media marketing campaign data. It is always a bit challenging for marketers to prove a good return on investment. However, with a social media tracking and analytics tool, you can see the full impact of your social media activity.
For example, you can use Google Analytics tools to track website traffic generated from social media. In addition, you can see conversion rate, ROI, and email sign-ups for organic and paid social media marketing campaigns.
There are a lot of benefits of social media marketing. We just listed the top 14 of them in this article. However, from the above discussions, it is pretty clear how your business can benefit from social media marketing.
Many experts are using it as a part of their digital marketing campaign. They are doing it because the prospect of this market is very bright. Also, they can easily reach their desired audience and boost sales at a small cost.
So, what are you waiting for? Why not start today and grow your business and increase brand revenue. Start by creating a channel on any social media platform and fill out your business information. After that, publish a few engaging contents for the targeted audience. That’s all; now you will be able to see the changes. So, hurry up and join in and then enjoy the benefits of social media marketing.
However, if you don’t know how to do marketing on social media platforms, r don’t know how to do it effectively, you can take a course with us, Alpha Academy. We provide a professional diploma course on Social Media Marketing Strategy. From this course, you can learn how to do marketing effectively on different social media platforms. Then enjoy the various benefits of social media marketing.