Customer Segmentation and Prospecting

Overview Understanding customers is the key to successful sales. The Customer Segmentation and Prospecting course helps learners identify target audiences, …

Customer Segmentation and Prospecting

Customer Segmentation and Prospecting

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2 hours, 40 minutes

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Customer Segmentation and Prospecting Overview

Understanding customers is the key to successful sales. The Customer Segmentation and Prospecting course helps learners identify target audiences, understand their needs, and tailor sales strategies for better engagement. This course covers the sales process, consumer behaviour, customer service techniques, and methods for retaining clients. Learners will also explore in-person, phone, and electronic customer service, handle difficult situations, and know when to escalate issues. By the end, learners will be equipped to attract, engage, and retain customers effectively.

Learning Outcomes

  • Understand customer segmentation and its role in sales success.
  • Recognise different stages of the sales process.
  • Analyse consumer behaviour and purchasing decisions.
  • Identify and target customers based on trends.
  • Communicate effectively with customers across different channels.
  • Address customer needs to improve satisfaction and loyalty.
  • Develop strategies to encourage return business.
  • Provide excellent customer service in person, over the phone, and online.
  • Manage and resolve difficult customer interactions professionally.
  • Know when and how to escalate customer service issues.

Who Is This Course For

This course is ideal for individuals working in sales, customer service, or retail. It benefits professionals looking to improve their ability to attract and retain customers. Entrepreneurs and small business owners will also find it useful for effectively targeting their audience. Anyone interested in understanding consumer behaviour and improving customer engagement will gain valuable insights from this course.

Eligibility Requirements

 

This course is open to all learners. No prior experience is needed, making it suitable for beginners and professionals looking to refine their skills. A keen interest in customer engagement and sales will be beneficial.

 

Entry Requirements

  • Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
  • Academic Background: No prior qualifications required, open to all backgrounds.
  • Language Proficiency: A good understanding of English is essential, as all lessons are in English.
  • Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited
  • Access to course content on mobile, tablet or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

Completing this course opens doors to various roles in sales and customer service. It enhances career prospects in retail, hospitality, and business development. Learners can pursue positions in sales management, customer service leadership, and client relations. The knowledge gained also supports career growth in marketing and customer experience roles.

Course Curriculum

Module 01: Who We Are and What We Do
Who We Are and What We Do 00:17:00
Module 02: The Sales Process and Dealing with Customers at the Checkout
The Sales Process and Dealing with Customers at the Checkout 00:08:00
Module 03: Importance of Consumer Behaviour
Importance of Consumer Behaviour 00:10:00
Module 04: Taking Trends and Targeting Customers Effectively
Taking Trends and Targeting Customers Effectively 00:09:00
Module 05: The Importance of Communicating with Customers
The Importance of Communicating with Customers 00:16:00
Module 06: Identifying and Addressing Customer Needs
Identifying and Addressing Customer Needs 00:17:00
Module 07: Generating Return Business
Generating Return Business 00:17:00
Module 08: In-Person Customer Service
In-Person Customer Service 00:10:00
Module 09: Giving Customer Service over the Phone
Giving Customer Service over the Phone 00:11:00
Module 10: Providing Electronic Customer Service
Providing Electronic Customer Service 00:14:00
Module 11: Recovering Difficult Customers
Recovering Difficult Customers 00:17:00
Module 12: Understanding When to Escalate
Understanding When to Escalate 00:14:00
Order Certificate
Order Certificate 00:00:00

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Dive into an enriching online learning journey with Alpha Academy. We pride ourselves on offering a diverse range of courses tailored to your needs. Elevate your expertise or discover a new passion. With Alpha Academy, your pursuit of knowledge has no bounds.

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