Technology has transformed the workplace, allowing us to do tasks without having to go to work. A desire to be freelance and work remotely has seeped into our collective consciousness, and no number of office bean bags will change that. Embracing autonomous and remote working has an amazing ability to help you actually enjoy your working life, whether you’re self-employed or have a team of employees to keep happy.
Top digital Marketing Trends of 2021
The demand to increase the workforce’s digital resiliency during and after the COVID-19 pandemic has dramatically boosted digital workplace technology trends. With the passage of time and technological advancement, the business sector is forced to adapt to changes in order to stay competitive in today’s world.
1. Shoppable Posts
Shoppable posts are similar to ordinary posts, except they include tags and a link to the seller’s website. This trend is already gaining popularity in 2021, but in the future, shoppable postings will be considerably more prevalent.
2. Voice Search
Voice Search is a Google tool that allows users to search for information using their voice on a phone or computer. As people are always seeking the most convenient way to obtain information or news, it’s only natural that voice search technology will keep getting more popular in the future.
3. Video Marketing
4. AI-Chat Boxes and Artificial Reality
While shopping online, customers still desire a “human touch.” This is why, to satisfy the demands of customers, marketers are turning to Artificial Intelligence (AI) chat boxes. These chat boxes converse with customers in full phrases, addressing any queries they may have while buying, creating the appearance of human contact and engaging the client more in the process.
5. Interactive Content
Marketers have come up with innovative methods to keep customers engaged with interactive content. Approaches like online quizzes, polls, and shoppable posts are now widely used across eCommerce social networking platforms and websites. With everyone competing for consumer attention as a result of growing online usage, it’s more important than ever to make sure your brand is unique and sticks out. This may be aided by creating interactive content that complements your brand’s identity and ethos.
6. Social Messaging Trends
While certain social media platforms are ideal for chatting with friends and family, others, such as Facebook Messenger and WhatsApp, are now being used by company owners for networking reasons. Marketers are using these social messaging platforms to contact their target audience while also networking with other companies.
7. Programmatic Advertising
The use of automated technologies to acquire and sell internet media is known as programmatic advertising. Companies may utilize data and technology to make real-time decisions about which ads to show to individual customers when they employ programmatic advertising. Beyond ongoing advertising, the technology guarantees impressions and allows you to reach a new audience.
8. Artificial Intelligence Growth
Artificial intelligence will continue to expand in the future, in general. Marketers are experimenting with new technologies to improve customer service, as well as employing artificial intelligence (AI) to swiftly gather detailed information. Artificial intelligence is being used extensively in 2021, whether for collecting consumer data, analysing sales and user habits, saving up time for staff by eliminating tedious activities, or implementing smarter email marketing trends.
9. Mobile-first Index
Mobile is not just the future of digital marketing, but it is the present now. The number of smartphone users is growing by the day, and the smartphone’s position in e-commerce traffic becomes increasingly important as consumers increasingly utilise smartphones for online purchasing.
Smartphone users for online shopping now account for more than half of the global population.
10. Use of Big Data
The world now possesses more data than it has ever had before, and the number appears to be growing more and more. According to Statista, world data is expected to reach 180 zettabytes by 2025, which would take around 1.8 billion years to download at current internet speeds.
11. Product Customisation
Allowing for product customisation is becoming increasingly important in the e-commerce industry, and it is quickly becoming one of the most important features. Furthermore, product customisation is one of the e-commerce industry’s rising technical trends.
Because product customisation makes purchasing easier for customers, it has the ability to eliminate the difficulties of online shopping and meet the requirements of today’s purchasers.
12. Global Connectivity
According to Statista, 4.66 billion people are online, accounting for 59% of the worldwide population. As the statistics demonstrate, individuals are more linked than ever before throughout the world.
You may network with people from all over the world, go to online concerts with them, play online chess with them, join online book clubs with them, and more. The options are limitless.
13. Research Online, Buy Offline
For the past few years, ROBO (Research Online, Buy Offline) has been a popular trend. It cannot, however, be considered the evolution of the digital marketing sector. It may be considered the peak of the previous decade’s internet purchasing innovations.
Customers find it easier to look for products/services at the best possible rates with this trend. On the other hand, it assists digital marketing entrepreneurs in tracking their offline conversions.
The Future (Post-COVID) of Freelance Marketing is Digital
When businesses realised the pandemic posed a danger to their profitability, many marketing, creative, and sales employees were among the first to be laid off. The pool of competent and professional people available to assist SMSs (Small and medium-sized enterprises) has grown. Because of the move to remote working, the relationship between a company and a freelancer can now give both sides flexibility.
Will Your Freelance Business Survive?
Powerful alterations in how clients respond to marketing communications highlight today’s influential digital marketing environment, which has become a vital instrument for productive businesses as the Internet has become a necessary tool for lucrative enterprises.
As customers expect greater digital connection, brand marketing executives will always face ever-increasing hurdles. So, you’ve to adapt to the rapidly changing digital world to grow your freelancing business.
A newly created phrase termed “Digital Darwinism” refers to the phenomena of technology and society developing faster than a company’s ability to adapt. As most of us are aware, Charles Darwin’s theory of evolution states that the fittest and strongest do not survive. Those who can easily adjust to their surroundings are the ones who will survive.
Many new technologies in digital marketing businesses will emerge in the future. E-commerce firms will use handheld or mobile platforms, and service subscriptions will become more important in the digital economy. The marketing and showcasing of items will take a quantum leap ahead.
By incorporating these technical developments into your freelance digital marketing business, you can ensure that you are future-ready. If there is a feature that you are missing, you should add it as quickly as feasible. If you want to incorporate any of the latest technology for digital marketing, you should seek expert assistance in this area.