Is Digital Marketing A Good Career?

Connecting with customers is vital for business success. Digital Marketing helps businesses be where their customers are. At the same time, it allows marketing efforts over the internet and brings many opportunities to businesses. In fact, there’s an increasing demand for digital marketers in the UK. So, is Digital Marketing a good career?

Keep reading to learn more about Digital Marketing and see whether it’s a viable career option for you.

Table of Contents

Is Digital Marketing a Good Career?

Yes, Digital Marketing is and most likely will continue to be a great and in-demand career since everything is expanding digitally. Moreover, it offers a wide range of possibilities to individuals of all ages and all types of backgrounds. As you enter the industry, you’ll be well paid, have diverse career paths, and have better job security. Another factor is that whatever your level of marketing experience is, your skills will be valued in this industry.


Presently, Digital Marketing is effective in all industries. As a digital marketer, you’ll be responsible for creating and implementing strategies to promote a company’s products and services. There are many areas in digital marketing for you to choose from. If you’re compatible with a specific area, and continue to improve your skills, it can be a profitable career for you.

Besides, you can get into Digital Marketing without a specific university degree. However, professionals who are getting top positions are those who have digital marketing certifications. So, you can opt for online courses to sharpen your skills and get better prospects. And there are several training programs to boost your digital marketing aptitude.

Digital Marketing Course
Discover the roadmap to marketing your products and services on a digital platform and drive business growth.
Digital Marketing Course
Discover the roadmap to marketing your products and services on a digital platform and drive business growth.

Why should You Learn Digital Marketing?

When you learn Digital Marketing, you don’t specialise in just one skill. Similarly, there’s a lot more than ‘one reason’ to learn digital marketing. Below are some reasons why you should learn Digital Marketing and choose it as your career.

1. Digital Marketing is a Profitable Career

Digital Marketing has an excellent scope in the market. For instance, it helps focus and at the same time increase the targeted customers with a global reach. Therefore, almost every organisation needs digital marketers to connect with their ideal customers and maximise revenue.

Moreover, when you enter the Digital Marketing industry, you can get an average salary of  £26,259 per year. With experience, this salary can rise to an average of around £50,000 per year. Lastly, there are many Digital Marketing fields you can opt for and earn more than your previous salary.

2. Digital Marketing will Continue to Grow

Digital Marketing is a powerful source of marketing, there’s no doubt about that.


With digital market growth and increased consumer awareness, the demand for digital marketers continue to rise.  As a result, it is anticipated that new job opportunities will expand in the coming years. However, Digital Marketing will evolve over time. But it’s not going away anytime soon!

3. There’s Tremendous Career Potential

Digital Marketing is a creative industry which benefits all sizes of businesses. Moreover, the field is always evolving because different platforms are introduced. As a consequence, there’s an outrageous demand for digital markers with specialised skills across the UK. Likewise, there are endless possibilities for growth in the industry.

Below are some of the top career opportunities in Digital Marketing:

  • Digital Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Online Content Developer.
  • Business Analytics Specialist
  • Search Engine Optimisation Specialist
  • Web Designer
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • Search Expert

There are more than enough areas for you to explore in digital marketing. And you get to choose which role you want! Then you can work toward that role by upskilling yourself.

 4. Increased Leads and Sales

Digital Marketing helps to identify, attract, and transform online users into prospects. Also, effective digital marketing strategies can help businesses find more clients. So, only digital marketing allows you to reach uncharted areas and find leads that you wouldn’t find otherwise.

All in all, you can attract more customers and make more sales online than with any traditional marketing efforts.

What You Need to Know for a Successful Digital Marketing Career

Choosing digital marketing as a career can be pretty daunting. But with proper knowledge, experience and training, you can make it big in digital marketing.
Here’re a few things to help you better understand the world of digital marketing. This will give you a basic idea of what to expect in digital marketing. Also, this might help you choose a specialisation.

1. Online Advertising

Online advertising is applicable to any size of business. In fact, it’s a fast-developing marketing strategy that any company can use to expand their reach. And it involves using the internet to attract clients and boost conversions. Besides, it helps you target the audiences interested in the products and services you sell.

Even so, online advertising is an excellent medium to maximise revenue. More importantly, it helps keep your customer relationships going. There are many ads you can use in your Digital Marketing strategy, such as:

  • Product listing ads
  • Display ads
  • Demand-side platform ads
  • Affiliate ads
  • Native ads
  • Social media ads
  • Video ads
  • Email ads

Depending on the business needs, product or service, customer demographics etc., you can choose the best option for the business.

2. Search Engine Optimisation

SEO is a set of practices for online visibility, user traffic, conversion rate, and ROI. Basically, it helps improve the appearance and positioning of web pages in organic search results. Hence, it’s crucial in digital marketing to promote brands on the top pages of search engines.


Moreover, SEO is an essential element of an online marketing campaign. It helps build better relations with the end-users and convert prospects into customers. In a word, it plays a vital role in achieving Digital Marketing goals.
Below are the 4 main types of SEO that you’ll find helpful in your Digital Marketing career.

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO

3. Online Content and Blogging

Blogging is a powerful component of any Digital Marketing strategy. And, it helps you share your business news and information with customers. Also, it’s an effective medium to drive traffic to your website. Through blogging, you can generate more leads and better relate to your customer base.
Similarly, joining a Blogging Skills Training can open new avenues for you. Soon you can develop your blogging expertise and increase your brand credibility.

4. Online Public Relations

Online PR or digital PR is an excellent approach to improve your brand authenticity.


It lets you showcase your expertise in a business. Again, it’s an excellent strategy to drive brand awareness and targeted clicks. But more importantly, it’s one of the most cost-effective approaches. With the explosion of online media over the last few years, online PR is more in demand than ever before.

5. Social Media Management

More than half of the world now uses social media, which means one can easily reach their target audiences through social media. Hence, the rise of social media management.
Collecting audience insights is essential to maintaining a positive brand image. Social media management involves analysing social media audiences. As a result, you can track their conversations on social media relating to your brand. You can study them for insights and find opportunities to act. Also, by tracking sentiments in real-time, you can make better marketing decisions.

6. Email and Online Newsletter Marketing

Email marketing is a cost-effective and conversion-rich marketing method. It makes the customers on your email list aware of new products, discounts, and other services. Some forms of Email marketing campaigns are:

  • Email Newsletters
  • Retention Emails
  • Acquisition Emails
  • Promotional Emails

Not to mention, email newsletters are one of the most popular types of emails in email marketing. Newsletters help reach a global audience and deliver targeted messages. The messages contain essential news and updates, and other significant information. By all means, it’s beneficial in increasing your business’s credibility and authority.

Newsletters help create awareness around your products and services. Also, you can grow your revenues on minimal budgets. It’s a good approach to stay on the top of your subscribers’ minds and take your brand marketing to the next level.

7. Mobile Marketing

Mobile marketing involves promoting products and services through mobile phones and other handheld devices, such as tablets and smartphones. It’s a multichannel Digital Marketing strategy to transform mobile device users into potential customers. In fact, you can use mobile marketing apps, such as WhatsApp Business, Facebook Pages, Instagram Business, Twitter for Business, and YouTube Studio to drive leads and sales.
Furthermore, you can reach a highly targeted audience and get instant results through mobile marketing. Also, it’s convenient to use and offers many advantages, such as lower cost, customisation, easy tracking, etc.

8. Web Analytics

Web Analytics allows you to analyse user behaviour on your websites and determine how your website performs over time. On top of that, it’s a crucial element in Digital Marketing and website optimisation. By collecting Web Analytics data, you can create a better user experience for your website visitors. Besides, you can create targeted content and get better visibility on search engines.
Steps in the Web Analytics process:

  • Setting goals
  • Collecting data
  • Processing data
  • Identifying key
  • performance indicators (KPIs)
  • Developing a strategy
  • Experimenting and testing

At this point, you might wonder how to get into a Digital Marketing role. Well, becoming a digital marketer doesn’t take too long. Taking a Digital Marketing Course from a reputed training institute can help you learn the skills of successful marketers and power up your career in the Digital Marketing industry.
Again, you can gain hands-on training on Digital Marketing principles, tools, and techniques by joining an apprenticeship program to become an effective digital marketer. After that, your career can take many new paths. For instance, you can work as a freelancer, start your own business, or work for a company.

Digital Marketing Course
Discover the roadmap to marketing your products and services on a digital platform and drive business growth.
Digital Marketing Course
Discover the roadmap to marketing your products and services on a digital platform and drive business growth.


Digital Marketing helps companies step up their competitive drive in the market. And it’s a growing industry. Many people wish to take advantage of it by pursuing a Digital Marketing career. So why not take the chance? With customers for most businesses online, is digital marketing a good career? Your digital marketing career can take you to the top, if you know how to do it well. Find out for yourself.

Related Blogs:
1. World of Digital Marketing
2. The Future of Freelance Digital Marketing
3. Data driven marketing: Digital Marketing transformation in recent years
4. Digital Marketing Strategy: 7 Effective Ways You should Consider
5. Digital Marketing Basics for Beginners: Ultimate Guide for skeptic mind
6. Top Reasons Why People Should Consider a Career in Digital Marketing
7. Five ways a Digital Marketing Course Can Improve Your Business
8. Digital Marketing Apprenticeships: A Guide for Beginners

June 13, 2022

0 responses on "Is Digital Marketing A Good Career?"

Leave a Message

Dive into an enriching online learning journey with Alpha Academy. We pride ourselves on offering a diverse range of courses tailored to your needs. Elevate your expertise or discover a new passion. With Alpha Academy, your pursuit of knowledge has no bounds.


For Business

Certificate validator

Payment methods possible


    Your Cart
    Your cart is emptyReturn to Shop

    WINTER SALE :: ALL COURSES for $64.09 / year


    No more than 50 active courses at any one time. Membership renews after 12 months. Cancel anytime from your account. Certain courses are not included. Can't be used in conjunction with any other offer.

      Apply Coupon