Social media has transformed in less than a generation from direct electronic information exchange to the online gathering place, shopping platform, an essential 21st-century marketing tool. Social media has passed the stage where it was only used for communication.
It has evolved from communication to a regular part of 3.96 billion people’s lives. And every one of the social media is constantly changing to bring bigger and better facilities to its users.
Whether the user is a person or a brand, social media platforms evolve with new ways to benefit everyone. Therefore, social media started to become a highly beneficial tool for businesses to attract customers, which arises from the marketing strategy itself that is known as Social Media Marketing.
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