Digital Marketing: How to Start an Online E-Commerce Store

Overview The Digital Marketing: How to Start an Online E-Commerce Store course provides a comprehensive introduction to launching and managing …

Digital Marketing: How to Start an Online E-Commerce Store

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Digital Marketing: How to Start an Online E-Commerce Store Overview

The Digital Marketing: How to Start an Online E-Commerce Store course provides a comprehensive introduction to launching and managing a successful e-commerce business. Through this course, you’ll gain an understanding of essential e-commerce store types, business models, and digital marketing strategies specifically designed to boost online sales. The course further explores affiliate marketing integration, maximising customer reach, and ensuring consistent growth. With practical tips and insights, this course is ideal for those looking to break into the e-commerce sector or enhance their digital marketing skills.

Learning Outcomes

  • Understand the fundamentals of digital marketing for e-commerce.
  • Identify various e-commerce store types and choose the right one for their needs.
  • Differentiate between common e-commerce business models.
  • Recognise potential products and services to sell online.
  • Develop effective digital marketing strategies for an e-commerce store.
  • Learn techniques to increase online sales and customer engagement.
  • Explore affiliate marketing as a tool to boost e-commerce revenue.
  • Assess and adapt marketing strategies for improved outcomes.
  • Understand the operational aspects of managing an e-commerce store.
  • Gain insights into achieving sustainable growth within an online marketplace.

Who Is This Course For

This course is designed for aspiring entrepreneurs, small business owners, and marketing professionals eager to enter the e-commerce industry or enhance their digital marketing skills. It is ideal for individuals looking to learn the fundamentals of setting up an online store and effectively marketing it. Whether you’re new to digital marketing or seeking to expand your business into online sales, this course will provide you with the tools needed for success in the e-commerce space.

Eligibility Requirements

This course is open to all individuals interested in digital marketing and e-commerce. No prior experience in e-commerce or digital marketing is required, but basic computer skills and internet literacy are recommended for an optimal learning experience.

Entry Requirements

  • Age Requirement: Applicants must be aged 16 or above, allowing both young learners and adults to engage in this educational pursuit.
  • Academic Background: There are no specific educational prerequisites, opening the door to individuals from diverse academic histories.
  • Language Proficiency: A good command of the English language is essential for comprehension and engagement with the course materials.
  • Numeracy Skills: Basic numeracy skills are required to effectively understand and work with course-related information. 

Why Choose Us

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited
  • Access to course content on mobile, tablet or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

Upon completing this course, graduates will be well-prepared for careers in digital marketing, e-commerce management, and online business development. The course equips learners with the skills to pursue roles that involve creating, managing, and marketing online stores. Graduates may also choose to start their own e-commerce business, becoming self-employed entrepreneurs within the digital retail market.

Course Curriculum

Introduction to Digital Marketing Starting an Online E-Commerce Store
Introduction 00:06:00
Module 01: Types of E-Commerce Stores
Types of E-Commerce Stores 00:04:00
Business to Business Ecommerce 00:04:00
Business to Consumer Ecommerce 00:05:00
Ecommerce 00:04:00
Consumer to Business Ecommerce 00:03:00
B2G (also called B2A) Government / Public Administration 00:05:00
Module 02: Types of E-Commerce Business Models
Types of E-Commerce Business Models 00:04:00
Drop Shipping 00:04:00
Wholesaling and Warehousing 00:04:00
Private Labeling and Manufacturing 00:04:00
White Labeling 00:03:00
Subscription 00:04:00
Module 03: What You Can Sell in an E-Commerce Store
What You Can Sell in an E-Commerce Store 00:03:00
Identify or Create Products That Solve a Problem 00:04:00
Find Products You and Other People are Passionate About 00:05:00
Find Products With Branding Potential 00:04:00
Hop on Trends Early 00:04:00
Find Products that Fulfill Guilty Pleasures 00:04:00
Module 04: Digital Marketing Strategies to Market an E-Commerce Business
Digital Marketing Strategies to Market an E-Commerce Business 00:04:00
Boost Product Visualization 00:03:00
Add Video 00:03:00
Automate with Chatbots 00:05:00
Reduce Cart Abandonment 00:04:00
Use Retargeting Tactics 00:03:00
Module 05: Tips to Increase E-Commerce Online Sales
Tips to Increase E-Commerce Online Sales 00:04:00
Reach in-market Shoppers with Google Shopping Ads 00:03:00
Remarket to Them with Display Ads 00:04:00
Turn Likes into sales with Shopping on Instagram 00:04:00
Instill Trust with Customer Reviews 00:03:00
Up your Cross-selling Game with Pop-ups 00:04:00
Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business
Incorporating Affiliate Marketing into Your E-Commerce Business 00:04:00
Determine if an Affiliate Program is Right for You 00:04:00
Find Publishers to Partner With 00:05:00
Review and Approve Publishers 00:04:00
Conduct Ongoing Review 00:04:00
Win new Customers with Referral Marketing (Affiliate Marketing) 00:04:00
Module 07: Conclusion
Review 00:04:00
Order Certificate
Order Certificate 00:00:00

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