Learning Outcomes

• Grasp the key concepts and tools of digital marketing to promote products and services online effectively.
• Apply growth hacking techniques to increase user acquisition, engagement, and product growth.
• Analyse and map the customer journey to enhance customer experience and increase conversions.
• Develop compelling content strategies that engage audiences and support SEO goals.
• Optimise websites for search engines to improve visibility and organic search rankings.
• Designed and executed effective email marketing campaigns that convert subscribers into customers.
• Leverage Facebook’s marketing tools to target specific demographics and track ad performance.
• Utilise Instagram to create visually appealing content that enhances brand awareness and engagement.
• Exploit Twitter’s unique features for real-time marketing and customer service.
• Create impactful video content for YouTube to attract and retain a dedicated viewer base.

Who Is This Course For

This course is ideal for marketing professionals, business owners, and anyone aspiring to enter the digital marketing field. It is also well-suited for marketing students who wish to update their skills for the digital age and self-taught marketers seeking formal training to enhance their strategies and techniques.

Eligibility Requirements

This course is best suited for individuals with a basic understanding of marketing principles and a keen interest in digital strategies. Ideal candidates include marketing students, professionals looking to transition to digital roles, and business owners who want to improve their online marketing efforts. This course does not require prior expertise in digital tools, ensuring accessibility for a broad range of learners.

Entry Requirements

• Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
• Academic Background: No prior qualifications required, open to all backgrounds.
• Language Proficiency: A good understanding of English is essential, as all lessons are in English.
• Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

• Affordable, engaging & high-quality e-learning study materials;
• Tutorial videos/materials from the industry-leading experts;
• Study in a user-friendly, advanced online learning platform;
• Efficient exam systems for the assessment and instant result;
• The UK & internationally recognised accredited
• Access to course content on mobile, tablet or desktop from anywhere, anytime;
• The benefit of career advancement opportunities;
• 24/7 student support via email.
  

Career Path

This course will equip participants to excel in various roles within the digital marketing field. This includes positions in social media management, content creation, SEO strategy, and digital marketing consultancy. The skills learned will also be beneficial for those looking to start their digital marketing agency or enhance the online presence of their existing business.