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Course Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow Google Ads Search will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course. 

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge. 

Entry Requirement

    • This course is available to all learners of all academic backgrounds.
    • Learners should be aged 16 or over to undertake the qualification.
    • Some basic understanding of the English language and numeracy.  

Certification

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

    • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days

Career path

Google Ads Search is a useful qualification to possess and would be beneficial for any related profession or industry. 

Google Ads Search
$24.85 SPRING SALE 94% OFF TAKE THIS COURSE

 

 

Course Curriculum

Introduction
Welcome ! 00:16:00
Getting Certified – Awards & Certifications 00:06:00
Google Ads Fundamentals Certification
Introduction to Fundamentals Certification 00:02:00
Learn the basics of Google Ads 00:25:00
Choose where your customers see your ads 00:20:00
Create effective text ads 00:16:00
Enhance your Ad with extensions 00:07:00
Choose the best campaign types 00:15:00
Organise your account for success 00:09:00
Reach customers with targeting 00:08:00
Help customers find you 00:12:00
Match types 00:07:00
Make Your ads seen 00:14:00
Media costs models 00:09:00
Determine a good bidding strategy 00:12:00
Select your bid strategy 00:14:00
Adjust Bids to favor performers 00:11:00
Align your budget with your goals 00:10:00
Avoid Editorial Errors 00:06:00
Address Trademark disapprovals 00:07:00
Google Ads Search Certification
Introduction 00:03:00
Find customers with search marketing 00:11:00
Find the right performance solutions 00:22:00
Conversion Tracking 00:12:00
Install Website conversion tracking 00:11:00
Understand your audience better 00:07:00
Create search network campaign 00:18:00
Google Ads Display Certification
Introduction 00:02:00
Learn the basics of Display Network 00:10:00
Drive results with the Display Network 00:10:00
Target with the Display select 00:17:00
Remarketing with Display Ad 00:09:00
Choose the most beneficial ad formats 00:10:00
Assess & optimize your campaigns 00:22:00
Optimise your Display Campaign 00:18:00
Build effective creatives for your goals 00:08:00
Tailor ads with Dynamic Remarketing 00:12:00
Google Ads Video (YouTube) Certification
Introduction 00:01:00
The value of google’s Video Advertising 00:07:00
Build & Place your message 00:07:00
Find right solutions & metrics 00:11:00
launching your video campaign 00:11:00
Trueview discovery creative 00:08:00
Developing content on YouTube 00:08:00
Use video Remarketing to reconnect 00:11:00
Build video campaign in Google Ads 00:11:00
Keep track of video campaign performance 00:08:00
Optimise video campaign for success 00:08:00
Google Ads Shopping Certification
Introduction 00:00:00
Find new customers with Shopping Ads 00:12:00
Create a merchant center account 00:07:00
Capture your product data 00:08:00
Align bid strategy to shopping goals 00:11:00
Create a shopping campaign 00:11:00
Measure shopping campaign performance 00:10:00
Optimise the shopping campaign 00:07:00
Simplify with automatic item updates 00:08:00
Ensure shopping ads are compliant 00:05:00
Submit product data without errors 00:07:00
Fix crawl issues 00:08:00
Give incentives with merchant promotions 00:06:00
Sell nearby with Local Inventory Ads 00:07:00
Priortize shopping campaigns 00:06:00
Reach users with showcase shopping 00:07:00
Optimize the shopping campaign for Mobile 00:07:00
Google Ads Mobile Certification
Introduction 00:02:00
Drive your business with mobile 00:16:00
Do you want a mobile site or app ? 00:11:00
Design great mobile sites 00:19:00
Design great mobile apps 00:16:00
Google Ads formats & features for mobile 00:06:00
Target & bid for mobile ad placements 00:08:00
Drive calls with mobile campaigns 00:12:00
Drive store traffic with mobile 00:09:00
Drive installation of your app 00:11:00
Drive engagement with your app 00:09:00
Conclusion
Thank You 00:02:00
Bonus
Bonus – Get all 6 Practise Exams as a bonus 00:15:00

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