Google Ads Search

Google Ads Search Overview

Build practical paid advertising, search marketing and Google Ads certification knowledge with the Google Ads Search course. This online Google Ads course is designed to help learners understand the foundations of Google Ads, including Google Ads fundamentals, Search certification, Display certification, Video and YouTube advertising, Shopping campaigns, Mobile advertising, awards and certification pathways. Whether you are interested in digital marketing, PPC advertising, search engine marketing, e-commerce promotion, freelance marketing, business growth or campaign management, this Google Ads Search course provides a structured introduction to key Google Ads concepts and certification-focused learning. The course covers important topics such as course introduction, getting certified, awards and certifications, Google Ads Fundamentals Certification, Google Ads Search Certification, Google Ads Display Certification, Google Ads Video and YouTube Certification, Google Ads Shopping Certification, Google Ads Mobile Certification, conclusion and additional bonus learning materials. Throughout the course, you will learn how to:

• Understand the foundations of Google Ads and paid search marketing
• Recognise the purpose of Google Ads certifications
• Develop awareness of Google Ads Fundamentals Certification
• Explore Google Ads Search Certification topics
• Understand introductory concepts linked to Google Ads Display campaigns
• Build awareness of Google Ads Video and YouTube advertising
• Explore Google Ads Shopping campaigns for product promotion
• Develop awareness of Google Ads Mobile advertising
• Understand how certifications can support digital marketing credibility
• Build foundational knowledge for PPC, search marketing and digital advertising pathways

This Google Ads Search course is suitable for beginners, digital marketing learners, PPC learners, business owners, freelancers, marketing assistants, e-commerce learners, social media marketers and anyone interested in Google Ads, paid search advertising and online campaign management.

› Last Audited and Updated: 19th May 2026

Learning Outcomes

By the end of the Google Ads Search course, learners will be able to:

• Understand the basic principles of Google Ads.
• Recognise how Google Ads supports online advertising and business visibility.
• Understand the purpose of Google Ads certification pathways.
• Develop awareness of Google Ads Fundamentals Certification.
• Recognise key areas of Google Ads Search Certification.
• Build awareness of Display, Video, Shopping and Mobile advertising formats.
• Understand how YouTube advertising connects with Google Ads video campaigns.
• Recognise how Shopping campaigns support e-commerce product promotion.
• Develop confidence in learning Google Ads campaign concepts.
• Build foundational knowledge for further study in PPC, SEM and digital marketing.
• Improve awareness of certification-focused digital advertising learning.

Who is This Course For

This Google Ads Search course is ideal for:

• Beginners interested in Google Ads
• Digital marketing learners
• PPC and search advertising learners
• Marketing assistants and marketing executives
• Small business owners
• E-commerce learners
• Freelancers offering marketing services
• Social media marketers expanding into paid search
• Website owners and bloggers
• Anyone interested in Google Ads certifications and paid advertising

This course is suitable for learners who want to gain beginner-friendly Google Ads knowledge before progressing into:

• PPC advertising
• Search engine marketing
• Digital marketing
• E-commerce promotion
• Marketing campaign support
• Freelance advertising services
• Google Ads certification preparation
• Further online marketing training

Why Enrol in This Google Ads Search Course?

This course is designed to help learners build a strong foundation in Google Ads, paid search marketing and certification-focused advertising skills. Benefits of this course include:

• CPD Accredited Google Ads Training
• 100% Online and Self-Paced Learning
• Covers Google Ads Fundamentals Awareness
• Includes Google Ads Search Certification Topics
• Covers Google Ads Display, Video and YouTube Advertising
• Includes Google Ads Shopping and Mobile Certification Awareness
• Useful for PPC, SEM, Digital Marketing and E-Commerce Pathways
• Supports Paid Advertising and Campaign Management Knowledge
• Career-Focused Curriculum for Search Marketing and Online Advertising Roles

Career Opportunities

Completing the Google Ads Search course can support learners who want to explore opportunities in PPC advertising, digital marketing, search engine marketing, e-commerce promotion, campaign support and freelance online advertising. The knowledge gained from this course can help learners understand Google Ads certification pathways, paid search fundamentals, campaign formats and digital advertising awareness. Potential career opportunities include: PPC Assistant Support paid advertising campaigns, keyword research, advert setup, performance checks and campaign reporting. Average salary: £20,000 to £28,000 Google Ads Assistant Assist marketing teams with Google Ads campaign setup, search campaign monitoring and basic advertising performance tasks. Average salary: £20,000 to £30,000 Digital Marketing Assistant Support online marketing tasks, campaign planning, website traffic growth, paid advertising and marketing reporting. Average salary: £20,000 to £28,000 Marketing Executive Promote products, services or brands through digital campaigns, online content, search marketing and advertising activities. Average salary: £23,000 to £50,000 PPC Executive Manage paid search campaigns, monitor budgets, review keywords, optimise adverts and report on advertising performance. Average salary: £24,000 to £35,000 Search Engine Marketing Assistant Support paid search, keyword planning, campaign setup and search advertising performance tracking. Average salary: £22,000 to £30,000 E-Commerce Marketing Assistant Support online product promotion, shopping ads, website traffic growth and digital sales campaign activity. Average salary: £22,000 to £32,000 Digital Marketer Pathway Learner Use Google Ads knowledge as a foundation before progressing into wider digital marketing roles, PPC specialisation and campaign management. Average salary: £23,500 to £60,000 depending on level, role and experience. Marketing Manager Pathway Learner Use paid advertising knowledge as a foundation before progressing into marketing strategy, campaign leadership and team management. Average salary: £30,000 to £65,000 for marketing managers.

Please note:

• This course provides foundation-level Google Ads and paid advertising awareness.
• It does not guarantee official Google certification unless learners complete the relevant Google certification process separately.
• Some PPC, digital marketing or campaign management roles may require practical campaign experience, analytics knowledge, copywriting skills, budget management and employer-specific requirements.
• Google Ads features, certification rules and advertising policies may change over time, so learners should stay updated with official Google resources.

Assessment Method

The Google Ads Search course is assessed through an online assessment process. After completing the course modules, learners may be required to complete:

• A multiple-choice assessment
• An online test
• Knowledge-based questions related to the course topics

The assessment helps learners review key areas such as:

• Google Ads introduction
• Getting certified
• Awards and certifications
• Google Ads Fundamentals Certification
• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Video and YouTube Certification
• Google Ads Shopping Certification
• Google Ads Mobile Certification
• Course conclusion and additional learning materials

Learners can complete the assessment online at their own pace, making the process flexible and convenient.

Eligibility Requirements

This Google Ads Search course is open to learners from different academic and professional backgrounds. No previous Google Ads or digital marketing experience is required. This course is suitable for learners who want to:

• Develop introductory Google Ads knowledge
• Understand paid search marketing basics
• Learn about Google Ads certification pathways
• Build awareness of Search, Display, Video, Shopping and Mobile ads
• Prepare for further PPC or digital marketing training
• Improve campaign management awareness
• Explore digital advertising and e-commerce marketing pathways

Entry Requirements

• Age Requirement: Learners should be aged 16 or above.
• Academic Background: No formal academic qualification is required.
• Marketing Interest: An interest in digital marketing, paid advertising, PPC or search engine marketing is recommended.
• Digital Skills: Basic computer and internet skills are helpful for following the course materials.
• Business Awareness: A basic interest in online business, websites or campaign performance is useful.
• Language Proficiency: A good understanding of English is helpful for following the course instructions.
• Device Requirement: Learners will need access to a smartphone, tablet, laptop or desktop computer with an internet connection.
• Study Commitment: Learners should be prepared to complete the online lessons and assessment independently.
• Professional Awareness: Learners should understand that paid advertising roles may require practical campaign experience, analytics skills, copywriting knowledge and ongoing learning.

Why Choose Us

• Affordable, engaging and high-quality online learning materials
• Beginner-friendly Google Ads course content
• Practical knowledge for paid search, PPC and digital advertising awareness
• Flexible study through a user-friendly online platform
• Access course materials from mobile, tablet or desktop
• Self-paced learning suitable for busy learners
• Efficient online assessment process
• CPD accredited certificate included
• Career development and further study opportunities
• Helpful student support via email