Create and Manage Google Ads Video Campaigns

Overview Begin your journey to mastery with our Create and Manage Google Ads Video Campaigns course. This training guides you …

Create and Manage Google Ads Video Campaigns

Create and Manage Google Ads Video Campaigns

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Create and Manage Google Ads Video Campaigns Overview

Begin your journey to mastery with our Create and Manage Google Ads Video Campaigns course. This training guides you through the essentials of Google Ads, covering everything from the fundamentals to specialised certifications like Search, Display, Video (YouTube), Shopping, and Mobile Advertising. Designed to equip you with the skills needed for successful digital advertising, this course culminates in a thorough understanding, allowing you to create impactful campaigns that resonate with your target audience. Each module is crafted to build on the previous, ensuring a solid foundation and advanced proficiency by conclusion.

Learning Outcomes

  • Understand the core concepts of Google Ads.
  • Navigate the Google Ads interface proficiently.
  • Design effective search advertising campaigns.
  • Create engaging display ads.
  • Master video advertising on YouTube.
  • Develop strategic shopping ads.
  • Optimise mobile ads for maximum engagement.
  • Analyse and adjust campaigns based on data.
  • Achieve Google Ads certifications in multiple categories.
  • Apply Google Ads skills to real-world digital marketing scenarios.

Who Is This Course For

This course is ideal for digital marketers, advertising professionals, and anyone aspiring to master Google Ads. Whether you’re looking to enhance your skillset, manage campaigns more effectively, or earn valuable certifications, this course provides the tools and knowledge necessary to excel in the fast-paced world of online advertising.

Eligibility Requirements

To enrol in this course, you should have a basic understanding of digital marketing principles and a keen interest in advertising technology. While previous experience with Google Ads is beneficial, it is not a requirement, as the course begins with fundamental concepts and progresses to advanced techniques.

Entry Requirements

  • Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
  • Academic Background: No prior qualifications required, open to all backgrounds.
  • Language Proficiency: A good understanding of English is essential, as all lessons are in English.
  • Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited
  • Access to course content on mobile, tablet or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

Upon completing this course, you will be well-equipped to advance in the digital marketing field. The skills and certifications you gain can open doors to positions in top firms, enhance your ability to freelance successfully, or even manage your own business’s marketing efforts more effectively. Career advancement opportunities in digital marketing are vast, with the potential to specialise in search, display, or video advertising.

Course Curriculum

Introduction
Welcome ! 00:16:00
Getting Certified – Awards & Certifications 00:06:00
Google Ads Fundamentals Certification
Introduction to Fundamentals Certification 00:02:00
Learn the basics of Google Ads 00:25:00
Choose where your customers see your ads 00:20:00
Create effective text ads 00:16:00
Enhance your Ad with extensions 00:07:00
Choose the best campaign types 00:15:00
Organise your account for success 00:09:00
Reach customers with targeting 00:08:00
Help customers find you 00:12:00
Match types 00:07:00
Make Your ads seen 00:14:00
Media costs models 00:09:00
Determine a good bidding strategy 00:12:00
Select your bid strategy 00:14:00
Adjust Bids to favor performers 00:11:00
Align your budget with your goals 00:10:00
Evaluate campaign performance 00:13:00
Avoid Editorial Errors 00:06:00
Address Trademark disapprovals 00:07:00
Google Ads Search Certification
Introduction 00:03:00
Find customers with search marketing 00:11:00
Find the right performance solutions 00:22:00
Conversion Tracking 00:12:00
Install Website conversion tracking 00:11:00
Understand your audience better 00:07:00
Create search network campaign 00:18:00
Google Ads Display Certification
Introduction 00:02:00
Learn the basics of Display Network 00:10:00
Drive results with the Display Network 00:10:00
Target with the Display select 00:17:00
Remarketing with Display Ad 00:09:00
Choose the most beneficial ad formats 00:10:00
Assess & optimize your campaigns 00:22:00
Optimise your Display Campaign 00:18:00
Build effective creatives for your goals 00:08:00
Tailor ads with Dynamic Remarketing 00:12:00
Google Ads Video (YouTube) Certification
Introduction 00:01:00
The value of google’s Video Advertising 00:07:00
Build & Place your message 00:07:00
Find right solutions & metrics 00:11:00
launching your video campaign 00:11:00
Trueview discovery creative 00:08:00
Developing content on YouTube 00:08:00
Use video Remarketing to reconnect 00:11:00
Build video campaign in Google Ads 00:11:00
Keep track of video campaign performance 00:08:00
Optimise video campaign for success 00:08:00
Google Ads Shopping Certification
Introduction 00:03:00
Find new customers with Shopping Ads 00:12:00
Create a merchant center account 00:07:00
Capture your product data 00:08:00
Align bid strategy to shopping goals 00:11:00
Create a shopping campaign 00:11:00
Measure shopping campaign performance 00:10:00
Optimise the shopping campaign 00:07:00
Simplify with automatic item updates 00:08:00
Ensure shopping ads are compliant 00:05:00
Fix crawl issues 00:08:00
Give incentives with merchant promotions 00:06:00
Sell nearby with Local Inventory Ads 00:07:00
Priortize shopping campaigns 00:06:00
Reach users with showcase shopping 00:07:00
Optimize the shopping campaign for Mobile 00:07:00
Google Ads Mobile Certification
Introduction 00:02:00
Do you want a mobile site or app ? 00:11:00
Design great mobile sites 00:19:00
Design great mobile apps 00:16:00
Google Ads formats & features for mobile 00:06:00
Target & bid for mobile ad placements 00:08:00
Drive calls with mobile campaigns 00:12:00
Drive store traffic with mobile 00:09:00
Drive installation of your app 00:11:00
Drive engagement with your app 00:09:00
Conclusion
Thank You 00:02:00
Bonus
Bonus – Get all 6 Practise Exams as a bonus 00:15:00
Order Certificate
Order Certificate 00:00:00

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