- 1 year
- Intermediate
- Course Certificate
- Number of Units77
- Number of Quizzes0
- 12 hours, 55 minutes Gift this course
Course Curriculum
Introduction | |||
Welcome ! | 00:16:00 | ||
Getting Certified – Awards & Certifications | 00:06:00 | ||
Google Ads Fundamentals Certification | |||
Introduction to Fundamentals Certification | 00:02:00 | ||
Learn the basics of Google Ads | 00:25:00 | ||
Choose where your customers see your ads | 00:20:00 | ||
Create effective text ads | 00:16:00 | ||
Enhance your Ad with extensions | 00:07:00 | ||
Choose the best campaign types | 00:15:00 | ||
Organise your account for success | 00:09:00 | ||
Reach customers with targeting | 00:08:00 | ||
Help customers find you | 00:12:00 | ||
Match types | 00:07:00 | ||
Make Your ads seen | 00:14:00 | ||
Media costs models | 00:09:00 | ||
Determine a good bidding strategy | 00:12:00 | ||
Select your bid strategy | 00:14:00 | ||
Adjust Bids to favor performers | 00:11:00 | ||
Align your budget with your goals | 00:10:00 | ||
Evaluate campaign performance | 00:13:00 | ||
Avoid Editorial Errors | 00:06:00 | ||
Address Trademark disapprovals | 00:07:00 | ||
Google Ads Search Certification | |||
Introduction | 00:03:00 | ||
Find customers with search marketing | 00:11:00 | ||
Find the right performance solutions | 00:22:00 | ||
Conversion Tracking | 00:12:00 | ||
Install Website conversion tracking | 00:11:00 | ||
Understand your audience better | 00:07:00 | ||
Create search network campaign | 00:18:00 | ||
Google Ads Display Certification | |||
Introduction | 00:02:00 | ||
Learn the basics of Display Network | 00:10:00 | ||
Drive results with the Display Network | 00:10:00 | ||
Target with the Display select | 00:17:00 | ||
Remarketing with Display Ad | 00:09:00 | ||
Choose the most beneficial ad formats | 00:10:00 | ||
Assess & optimize your campaigns | 00:22:00 | ||
Optimise your Display Campaign | 00:18:00 | ||
Build effective creatives for your goals | 00:08:00 | ||
Tailor ads with Dynamic Remarketing | 00:12:00 | ||
Google Ads Video (YouTube) Certification | |||
Introduction | 00:01:00 | ||
The value of google’s Video Advertising | 00:07:00 | ||
Build & Place your message | 00:07:00 | ||
Find right solutions & metrics | 00:11:00 | ||
launching your video campaign | 00:11:00 | ||
Trueview discovery creative | 00:08:00 | ||
Developing content on YouTube | 00:08:00 | ||
Use video Remarketing to reconnect | 00:11:00 | ||
Build video campaign in Google Ads | 00:11:00 | ||
Keep track of video campaign performance | 00:08:00 | ||
Optimise video campaign for success | 00:08:00 | ||
Google Ads Shopping Certification | |||
Introduction | 00:03:00 | ||
Find new customers with Shopping Ads | 00:12:00 | ||
Create a merchant center account | 00:07:00 | ||
Capture your product data | 00:08:00 | ||
Align bid strategy to shopping goals | 00:11:00 | ||
Create a shopping campaign | 00:11:00 | ||
Measure shopping campaign performance | 00:10:00 | ||
Optimise the shopping campaign | 00:07:00 | ||
Simplify with automatic item updates | 00:08:00 | ||
Ensure shopping ads are compliant | 00:05:00 | ||
Fix crawl issues | 00:08:00 | ||
Give incentives with merchant promotions | 00:06:00 | ||
Sell nearby with Local Inventory Ads | 00:07:00 | ||
Priortize shopping campaigns | 00:06:00 | ||
Reach users with showcase shopping | 00:07:00 | ||
Optimize the shopping campaign for Mobile | 00:07:00 | ||
Google Ads Mobile Certification | |||
Introduction | 00:02:00 | ||
Do you want a mobile site or app ? | 00:11:00 | ||
Design great mobile sites | 00:19:00 | ||
Design great mobile apps | 00:16:00 | ||
Google Ads formats & features for mobile | 00:06:00 | ||
Target & bid for mobile ad placements | 00:08:00 | ||
Drive calls with mobile campaigns | 00:12:00 | ||
Drive store traffic with mobile | 00:09:00 | ||
Drive installation of your app | 00:11:00 | ||
Drive engagement with your app | 00:09:00 | ||
Conclusion | |||
Thank You | 00:02:00 | ||
Bonus | |||
Bonus – Get all 6 Practise Exams as a bonus | 00:15:00 |
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