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Course Overview
Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!
Our easy-to-follow Create and Manage Google Ads Video Campaigns will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course.
Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.
Learning Outcomes
Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.
Entry Requirement
- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.
Certification
After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.
- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days
Career path
Create and Manage Google Ads Video Campaigns is a useful qualification to possess and would be beneficial for any related profession or industry.
- 1 year
- Intermediate
- Course Certificate
- Number of Units77
- Number of Quizzes0
- 12 hours, 55 minutes Gift this course
Course Curriculum
| Introduction | |||
| Welcome ! | 00:16:00 | ||
| Getting Certified – Awards & Certifications | 00:06:00 | ||
| Google Ads Fundamentals Certification | |||
| Introduction to Fundamentals Certification | 00:02:00 | ||
| Learn the basics of Google Ads | 00:25:00 | ||
| Choose where your customers see your ads | 00:20:00 | ||
| Create effective text ads | 00:16:00 | ||
| Enhance your Ad with extensions | 00:07:00 | ||
| Choose the best campaign types | 00:15:00 | ||
| Organise your account for success | 00:09:00 | ||
| Reach customers with targeting | 00:08:00 | ||
| Help customers find you | 00:12:00 | ||
| Match types | 00:07:00 | ||
| Make Your ads seen | 00:14:00 | ||
| Media costs models | 00:09:00 | ||
| Determine a good bidding strategy | 00:12:00 | ||
| Select your bid strategy | 00:14:00 | ||
| Adjust Bids to favor performers | 00:11:00 | ||
| Align your budget with your goals | 00:10:00 | ||
| Evaluate campaign performance | 00:13:00 | ||
| Avoid Editorial Errors | 00:06:00 | ||
| Address Trademark disapprovals | 00:07:00 | ||
| Google Ads Search Certification | |||
| Introduction | 00:03:00 | ||
| Find customers with search marketing | 00:11:00 | ||
| Find the right performance solutions | 00:22:00 | ||
| Conversion Tracking | 00:12:00 | ||
| Install Website conversion tracking | 00:11:00 | ||
| Understand your audience better | 00:07:00 | ||
| Create search network campaign | 00:18:00 | ||
| Google Ads Display Certification | |||
| Introduction | 00:02:00 | ||
| Learn the basics of Display Network | 00:10:00 | ||
| Drive results with the Display Network | 00:10:00 | ||
| Target with the Display select | 00:17:00 | ||
| Remarketing with Display Ad | 00:09:00 | ||
| Choose the most beneficial ad formats | 00:10:00 | ||
| Assess & optimize your campaigns | 00:22:00 | ||
| Optimise your Display Campaign | 00:18:00 | ||
| Build effective creatives for your goals | 00:08:00 | ||
| Tailor ads with Dynamic Remarketing | 00:12:00 | ||
| Google Ads Video (YouTube) Certification | |||
| Introduction | 00:01:00 | ||
| The value of google’s Video Advertising | 00:07:00 | ||
| Build & Place your message | 00:07:00 | ||
| Find right solutions & metrics | 00:11:00 | ||
| launching your video campaign | 00:11:00 | ||
| Trueview discovery creative | 00:08:00 | ||
| Developing content on YouTube | 00:08:00 | ||
| Use video Remarketing to reconnect | 00:11:00 | ||
| Build video campaign in Google Ads | 00:11:00 | ||
| Keep track of video campaign performance | 00:08:00 | ||
| Optimise video campaign for success | 00:08:00 | ||
| Google Ads Shopping Certification | |||
| Introduction | 00:03:00 | ||
| Find new customers with Shopping Ads | 00:12:00 | ||
| Create a merchant center account | 00:07:00 | ||
| Capture your product data | 00:08:00 | ||
| Align bid strategy to shopping goals | 00:11:00 | ||
| Create a shopping campaign | 00:11:00 | ||
| Measure shopping campaign performance | 00:10:00 | ||
| Optimise the shopping campaign | 00:07:00 | ||
| Simplify with automatic item updates | 00:08:00 | ||
| Ensure shopping ads are compliant | 00:05:00 | ||
| Fix crawl issues | 00:08:00 | ||
| Give incentives with merchant promotions | 00:06:00 | ||
| Sell nearby with Local Inventory Ads | 00:07:00 | ||
| Priortize shopping campaigns | 00:06:00 | ||
| Reach users with showcase shopping | 00:07:00 | ||
| Optimize the shopping campaign for Mobile | 00:07:00 | ||
| Google Ads Mobile Certification | |||
| Introduction | 00:02:00 | ||
| Do you want a mobile site or app ? | 00:11:00 | ||
| Design great mobile sites | 00:19:00 | ||
| Design great mobile apps | 00:16:00 | ||
| Google Ads formats & features for mobile | 00:06:00 | ||
| Target & bid for mobile ad placements | 00:08:00 | ||
| Drive calls with mobile campaigns | 00:12:00 | ||
| Drive store traffic with mobile | 00:09:00 | ||
| Drive installation of your app | 00:11:00 | ||
| Drive engagement with your app | 00:09:00 | ||
| Conclusion | |||
| Thank You | 00:02:00 | ||
| Bonus | |||
| Bonus – Get all 6 Practise Exams as a bonus | 00:15:00 | ||
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