Content Advertising & Social Integrated Marketing Communications

Course Overview

Begin exploring the extraordinary world of digital marketing today, and take your initial steps towards the career you have always dreamed of through learning the most up-to-date digital marketing strategies.

This comprehensive course mainly focuses on teaching you practical techniques for promoting your goods, service or business through practising different digital platforms such as website promoting, email marketing, Youtube and Video Marketing, Copywriting, Blogging & SEO, Facebook, Twitter, Instagram, LinkedIn, Periscope and Pinterest, Podcasting, Google Analytics and Google Plus, etc.

To sum up, this Content Advertising & Social Integrated Marketing Communications course is suitable for anyone with little knowledge of digital marketing and wishing to develop their online selling skills further or refresh their skills.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.

Certification

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days

Why choose us?

- - Affordable, engaging & high-quality e-learning study materials;
  - Tutorial videos/materials from the industry-leading experts;
  - Study in a user-friendly, advanced online learning platform;
  - Efficient exam systems for the assessment and instant result;
  - The UK & internationally recognised accredited qualification;
  - Access to course content on mobile, tablet or desktop from anywhere, anytime;
  - The benefit of career advancement opportunities;
  - 24/7 student support via email.

Career path

Content Advertising & Social Integrated Marketing Communications is a useful qualification to possess and would be beneficial for any related profession or industry.

Course Curriculum

Introduction
	Digital Marketing	00:02:00
	DMM Intro	00:02:00
	Digital Marketing Strategy in 10 Minutes	00:09:00
Define Your Business & Target Audience
	Define your Purpose	00:04:00
	Case Studies	00:05:00
	Positioning Your Brand	00:04:00
	Case studies – Positioning	00:03:00
	Unique Selling Proposition	00:06:00
	Personality	00:02:00
	Case Study – Personality	00:07:00
	Find Your Audience	00:05:00
	Validate Your Business	00:09:00
Brand Identity
	Intro Brand Identity	00:02:00
	Case Study – 3 Company Styles	00:05:00
	Free Branding Tools	00:08:00
	Learn Canva in 10 Minutes	00:11:00
	Learn Photoshop in 30 Minutes	00:26:00
Websites
	Intro to Websites	00:04:00
	Choose a Domain Name	00:05:00
	Intro to WordPress Lessons	00:01:00
	Purchase Hosting and Install WordPress	00:06:00
	Navigating WordPress	00:06:00
	Install and Activate Themes	00:07:00
	Add a Static Home Page	00:04:00
	Edit a Page & Change the Site Title	00:17:00
	Add and Edit a Menu	00:06:00
	Publish Website	00:02:00
	Write a New Post & Organise Your Blog	00:09:00
	Blog Page Design – Excerpts vs Full Content	00:01:00
	YouTube Videos	00:04:00
	Customise the Sidebar	00:05:00
	Site Icon	00:02:00
	Add Site Icon with a Plugin	00:02:00
	Make Your Website Responsive and Mobile Friendly	00:03:00
	Customise Footer Information	00:03:00
	Find, Install, and Activate Plugins	00:07:00
	Backing Up Your Website	00:05:00
	Securing Your Site from Attackers	00:05:00
	Make Your Site SEO Friendly	00:06:00
	Make Your Website Faster	00:05:00
	See your Google Analytics in WordPress	00:05:00
	Block Spam with Akismet	00:03:00
	Pretty Link Redirects & Link Shortener	00:03:00
	WordPress Commenting Systems & Plugins	00:05:00
	Secure Contact Forms in WordPress	00:07:00
	Free Email Marketing in WordPress	00:11:00
	Add Social Sharing Buttons	00:07:00
	What Pages Do You Need	00:09:00
	Design a Home Page that Works	00:09:00
	The Start Here and About Page	00:06:00
	The Resource Page	00:06:00
Email Marketing
	Easy Email Marketing Funnel	00:07:00
	Email Marketing Tools	00:04:00
	Lead Magnets	00:07:00
	Where to Put Opt-In Forms	00:06:00
	Segmenting and Tagging Your Subscribers	00:05:00
	Email Sequences	00:13:00
	Better Email Subject Lines	00:04:00
	Using Analytics to Improve Emails	00:07:00
	Case Study – 100 Subscribers in Less Than 1 Week	00:06:00
Copywriting, Blogging & SEO
	Copywriting Basics	00:02:00
	A.I.D.A	00:06:00
	Case Study of a Sales Page	00:08:00
	10 Commandments of Copywriting	00:07:00
	Write Better Headlines	00:05:00
	Write Quality Articles	00:06:00
	Optimize Your Website SEO	00:05:00
YouTube
	Intro to YouTube	00:07:00
	Case Study – YouTube Sales Funnel	00:05:00
	YouTube SEO – Watch Time vs. Views	00:04:00
	Keyword Research for YouTube Videos	00:06:00
	Start Your New Channel	00:03:00
	Channel Art and Icon	00:07:00
	Channel Description	00:03:00
	Customize Your Channel Design	00:04:00
	Add a Channel Trailer	00:02:00
	YouTube Channel Settings and Verification	00:07:00
	Upload Defaults, Featured Content, and Channel Branding	00:06:00
	Uploading Videos + Titles, Tages, Description	00:12:00
	Cards and End Screens	00:08:00
	Use YouTube Analytics to Grow Your Channel	00:06:00
	Quickly Respond to Fans with the Community Tab	00:02:00
	Live Streaming with YouTube Live	00:04:00
	Free Music on YouTube Live	00:03:00
	Create a YouTube Ad.	00:05:00
	Spy on Competition with Social Blade	00:04:00
Video Marketing
	Intro to Video	00:04:00
	Video Equipment for Beginners	00:08:00
	Tools to Make Your Videos More Professional	00:04:00
	Structure a Video that Sells	00:04:00
	Intro to Video Production Bootcamp	00:01:00
	What Makes a Great Video?	00:03:00
	What Type of Video Should You Make?	00:03:00
	Great Video Ideas	00:05:00
	Plan Your Video	00:04:00
	The Pre-Production Checklist	00:04:00
	Introduction	00:02:00
	Camera Options	00:06:00
	Microphone Options	00:05:00
	Lighting Options	00:02:00
	Editing Tools	00:02:00
	Exposing Your Shot	00:05:00
	Compose Your Shots	00:04:00
	Filming Yourself	00:01:00
	Getting the Right Shot	00:04:00
	Choose a Background	00:03:00
	My Office Video Setup	00:03:00
	Exposing with DSLR and Mirrorless Cameras	00:07:00
	Focus with DSLR and Mirrorless Cameras	00:03:00
	Know Your Lenses	00:04:00
	Shoot with Your Webcam	00:06:00
	Stabilize Your Shots	00:03:00
	Record Great Screencast Videos	00:04:00
	Choose the Right Microphone	00:03:00
	Record Better Audio in Any Environment	00:01:00
	Lavalier Microphones	00:03:00
	Shotgun Microphones	00:01:00
	Recording Audio with Your Computer	00:02:00
	Lighting	00:01:00
	Use Natural Light	00:04:00
	Three-Point Lighting	00:07:00
Facebook Groups (Social Media Marketing)
	Intro to FB Groups	00:02:00
	Create Your Group – Walk Through	00:11:00
	Tips for a More Engaged Facebook Group	00:08:00
	Scheduling Posts, Live Video, and More	00:04:00
Facebook Pages (Social Media Marketing)
	Why Facebook Pages are Important for your Business	00:01:00
	Creating a Stunning Facebook page for your business	00:01:00
	Adding Essential Information to your Facebook Page	00:09:00
	Selecting your Profile Image	00:11:00
	Creating Professional Facebook Cover Image for your Pages	00:05:00
	Creating a Captivating Facebook Page Description Using The Ads.	00:12:00
	Getting Your Facebook Page Username	00:03:00
	Facebook Page Apps to Increase Fans Engagement	00:08:00
	Top 9 Ways to Monetise Your Facebook Page	00:12:00
	Exploring Publishing tools	00:10:00
	Scheduling Facebook posts	00:05:00
	Follow Your Competitors on Facebook	00:11:00
	How to guarantee your fans see all your posts	00:10:00
	Facebook Insights	00:12:00
	Promoting your Facebook Page	00:11:00
	Four Unlimited Sources of Royalty Free Image	00:12:00
	Turn Any Image Into a Clickable Facebook Post	00:05:00
	Assignment – Create a Facebook page	00:03:00
Facebook Ads (Social Media Marketing)
	Introduction to Facebook Ads	00:01:00
	Introduction to the Facebook Ads Manager	00:06:00
	Setting up your Facebook payment account	00:02:00
	Defining your Facebook Target Audience	00:12:00
	Level 1 – Creating the Ad	00:05:00
	Level 1 – Boosting Your Post	00:09:00
	Level 2 – Creating Your Ad in the Ads Manager	00:11:00
	Tips to Have Your Ad Approved	00:03:00
	Analysing Results	00:11:00
	Assignment	00:01:00
Facebook Retargeting (Social Media Marketing)
	The Importance of Facebook Retargetting	00:06:00
	Creating a Facebook Pixel	00:05:00
	Installing Pixel In WordPress	00:05:00
	Installing Pixel In A Non-WordPress Website	00:02:00
	Pixel Testing	00:04:00
	Creating Your First Audience With Pixel	00:04:00
	Facebook Pixel Advanced Audience Creation	00:14:00
	Message – Your Audience Is Too Small	00:02:00
	Creating Your Optimised Fb Ad With The Pixel	00:11:00
	Assignment – Installing Facebook Pixel In Your Web	00:01:00
Facebook For Local Business (Social Media Marketing)
	How Facebook Ads Can Help Your Local Business	00:06:00
	The Plan For Your Local Business	00:08:00
	Reaching People Around Your Business	00:10:00
	Creating Your Local Business Ad	00:10:00
	Assignment	00:02:00
Google Adwords
	Google Adwords For Your Business	00:02:00
	How Adwords Works	00:03:00
	Example Of Ads That We Are Creating	00:04:00
	Setting Up Your Adwords Account	00:07:00
	Exploring The Adwords Interface	00:05:00
	Discovering The Best Keywords	00:11:00
	Creating A Google Adwords Search Campaign	00:06:00
	Creating An Ad Group And Adding Keywords	00:04:00
	Selecting Your Audience	00:04:00
	Choosing Your Vid Setting For Google Adwords	00:04:00
	Finalising Your Google Ad	00:06:00
	Managing Your Google Ads Campaigns And Analytics	00:03:00
	Creating A Youtube Ad With Google Adwords	00:10:00
	Your Next Steps	00:00:00
	Assignment	00:01:00
Twitter (Social Media Marketing)
	The Way Twitter Can Help Your Business Growth	00:02:00
	Choosing The Best Username Or Twitter Handle	00:06:00
	4 Tips For Choosing Your Twitter Handle	00:02:00
	Creating A Twitter Account	00:05:00
	Creating An Outstanding Twitter Profile Page	00:04:00
	Adding Your Profile And Header Photo	00:10:00
	Writing An Optimised Bio	00:11:00
	Pin The Most Important Tweet For Your Bio	00:06:00
	Connecting With Other Influencers	00:06:00
	Twitter Hashtags	00:06:00
	Growing Your Twitter Presence With Jooicer	00:09:00
	Add Twitter Buttons To Your Website	00:10:00
	Add Twitter Widgets To Your Website	00:07:00
	Twitter Ads – Creating Your Ads Account and Campaign	00:10:00
	Twitter Ads – Adding your Payment Method	00:01:00
	Twitter Ads – Creating other Twitter ads	00:02:00
	Twitter Ads – Promoting a Tweet	00:02:00
	Assignment	00:02:00
Instagram (Social Media Marketing)
	Instagram for Business: Defining The Strategy	00:04:00
	Create an Instagram for Business profile	00:00:00
	Building a Killer Instagram Profile	00:03:00
	Building a Killer Instagram profile – 2	00:04:00
	Building a Killer Instagram Profile – 3	00:05:00
	Building a Killer Instagram Profile – 4	00:02:00
	Accessing the Ads Manager	00:03:00
	Creating your First Instagram Ad	00:04:00
	Creating Your Instagram Ad	00:08:00
	Important Tips to Have a Successful Ad on Instagram	00:05:00
	Mistake 1	00:02:00
	Mistake 2	00:01:00
	Mistake 3	00:02:00
	Mistake 4	00:01:00
	Mistake 5	00:01:00
	Mistake 6	00:01:00
	Tools To Create Instagram Photos	00:04:00
	Creating Viral Instagram Photos	00:13:00
	Adding Your Logo or Website to your Instagram Post	00:05:00
	Instagram Live and Instagram Stories	00:04:00
	Assignment – Instagram Ads	00:01:00
Pinterest (Social Media Marketing)
	Why Pinterest And How It Can Your Business Grow	00:03:00
	Opening A Pinterest Business Account	00:03:00
	Linking Pinterest With Your Website	00:05:00
	Linking Pinterest With Other Social Media Platforms	00:02:00
	Optimising Your Pinterest Profile	00:09:00
	Creating Boards	00:09:00
	Using Secret Boards	00:03:00
	The Powerful Pinterest Notification	00:01:00
	Adding Pinterest Chrome Extension	00:03:00
	Adding Pinterest To Your Website	00:14:00
	Pinterest Ads – Getting started	00:03:00
	Pinterest Ads Panel Overview	00:03:00
	Creating Pinterest Ads Fast	00:03:00
	Creating a Pinterest Ad	00:13:00
	Assignment	00:01:00
LinkedIn (Social Media Marketing)
	Welcome to Linkedin Marketing	00:02:00
	Setting up a LinkedIn Account	00:06:00
	Adding Experience & Skills to Your LinkedIn Account	00:03:00
	Adding A Professional Background Photo	00:04:00
	Adding Media To Your Linkedin Url	00:06:00
	Changing Your Linkedin Url	00:04:00
	Adding Your Website To Linkedin	00:06:00
	Creating Shareable Content On Linkedin	00:04:00
	Linkedin Company Pages Examples	00:05:00
	Creating a LinkedIn Company Page	00:02:00
	Managing Your LinkedIn Company Page	00:07:00
	Getting $50 in LinkedIn Ads Credits	00:03:00
	LinkedIn Ads Introduction	00:03:00
	Creating a LinkedIn Sponsored Content Ad.	00:12:00
	Waiting for LinkedIn Ad approval	00:01:00
	Creating a LinkedIn Text Ads Campaign	00:07:00
	Creating a LinkedIn Sponsored In Mail Campaign	00:09:00
	LinkedIn Campaign Manager	00:03:00
	Assignment	00:02:00
Periscope (Social Media Marketing)
	What is Periscope	00:01:00
	Optional Equipment	00:05:00
	Assignment	00:01:00
Social Media Live Streaming
	Basic Equipment for Social Media Streaming	00:09:00
	Planning An Irresistible Live Streaming Session	00:10:00
	Facebook Live Basics	00:05:00
	Facebook Live Session From Your Smartphone	00:07:00
	Sharing Your Facebook Live Sessions	00:03:00
	Three Ways To Reuse Your Facebook Live Sessions	00:05:00
	YouTube Live Basics	00:02:00
	Running A Youtube Live From Your Smartphone	00:05:00
	Instagram Live	00:03:00
	Periscope Live	00:03:00
	Introduction to OBS Broadcaster Software	00:03:00
	Setting up your OBS Software	00:11:00
	Using OBS Studio Mode	00:05:00
	Facebook Live Streaming with OBS	00:12:00
	YouTube Live Streaming with OBS	00:07:00
	Simultaneous Streaming to Facebook, YouTube and Periscope	00:16:00
	Other Awesome Software For Live Streaming	00:08:00
	Assignment on Social Media Live Streaming	00:03:00
Podcasting
	Podcasting Intro	00:02:00
	Podcasting Tools	00:07:00
	Hosting Your Podcast with Libsyn	00:07:00
	Submitting Podcast to iTunes	00:02:00
	Validate Your Podcast Work	00:01:00
Quora
	Quora Basics	00:03:00
	Finding, Answering and Optimising Your Quora Answers	00:03:00
Google Analytics
	Setting Up Google Analytics	00:06:00
	Navigating the Google Analytics Dashboard	00:07:00
	Know Your Audience with Analytics	00:06:00
	User Acquisition and Behavior Flow	00:13:00
	See Where Visitors Click with Page Analytics	00:05:00
	User Behavior and Site Speed	00:04:00
	Setting Up Goals	00:03:00
Google Plus (Social Media Marketing)
	Welcome To Google Plus	00:01:00
	What Are The Differences Between Google Pages And Profile	00:04:00
	Adding Your Profile And Cover Image	00:04:00
	Adding Your Contact Info	00:05:00
	Adding Links To Your Website And Social Media	00:02:00
	Adding Your Story	00:04:00
	Previewing The Page	00:05:00
Conclusion
	Conclusion	00:02:00