Google Shopping Ads

Overview Learn into the world of online advertising with our comprehensive Google Shopping Ads course. This course is designed to …

Google Shopping Ads

Google Shopping Ads

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Google Shopping Ads Overview

Learn into the world of online advertising with our comprehensive Google Shopping Ads course. This course is designed to guide you from the basics to advanced strategies across multiple Google Ads certifications, including Search, Display, Video, Shopping, and Mobile. Each module is tailored to equip you with the knowledge and skills needed to excel in digital marketing and advertising. By the conclusion, you’ll not only have a profound understanding of Google Ads but also practical experience in managing effective campaigns.

Course Preview

Learning Outcomes

  • Understand the fundamental concepts of Google Ads.
  • Master the creation and management of impactful search advertising campaigns.
  • Develop skills in crafting compelling display advertisements.
  • Learn to optimize video content for advertising on YouTube.
  • Gain expertise in setting up and managing Google Shopping campaigns.
  • Acquire the ability to design mobile-focused advertising strategies.
  • Analyze and optimize campaigns using Google Ads tools.
  • Apply best practices for digital advertising across various platforms.
  • Prepare for Google Ads certification exams.
  • Enhance your employability in the digital marketing field.

Who Is This Course For

This course is tailored for individuals looking to start or advance their career in digital marketing, especially those interested in mastering Google Ads. Whether you are a marketing professional aiming to enhance your skills, a business owner seeking to improve your online advertising strategies, or a student eager to enter the digital marketing arena, this course will provide you with the essential skills and certifications needed to succeed.

Eligibility Requirements

To enroll in the Google Shopping Ads course, candidates should have a basic understanding of digital marketing principles and be familiar with online advertising. While previous experience with Google Ads is beneficial, it is not mandatory. The course is designed to accommodate both beginners and those with some experience, aiming to enhance their skills and gain official Google certification.

Entry Requirements

  • Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
  • Academic Background: No prior qualifications required, open to all backgrounds.
  • Language Proficiency: A good understanding of English is essential, as all lessons are in English.
  • Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited
  • Access to course content on mobile, tablet or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

Embarking on this course opens up numerous career opportunities in the digital marketing field. Graduates can expect to find roles that involve managing and optimizing online advertising campaigns, developing marketing strategies for businesses, or specializing in specific types of Google Ads. The skills acquired are in high demand across industries, making this an ideal pathway for those aspiring to roles in marketing agencies, corporate marketing departments, or freelance digital marketing consulting.

Course Curriculum

Introduction
Welcome ! 00:16:00
Getting Certified – Awards & Certifications 00:06:00
Google Ads Fundamentals Certification
Introduction to Fundamentals Certification 00:02:00
Learn the basics of Google Ads 00:25:00
Choose where your customers see your ads 00:20:00
Create effective text ads 00:16:00
Enhance your Ad with extensions 00:07:00
Choose the best campaign types 00:15:00
Organise your account for success 00:09:00
Reach customers with targeting 00:08:00
Help customers find you 00:12:00
Match types 00:07:00
Make Your ads seen 00:14:00
Media costs models 00:09:00
Determine a good bidding strategy 00:12:00
Select your bid strategy 00:14:00
Adjust Bids to favor performers 00:11:00
Align your budget with your goals 00:10:00
Evaluate campaign performance 00:13:00
Avoid Editorial Errors 00:06:00
Address Trademark disapprovals 00:07:00
Google Ads Search Certification
Introduction 00:03:00
Find customers with search marketing 00:11:00
Find the right performance solutions 00:22:00
Conversion Tracking 00:12:00
Install Website conversion tracking 00:11:00
Understand your audience better 00:07:00
Create search network campaign 00:18:00
Google Ads Display Certification
Introduction 00:02:00
Learn the basics of Display Network 00:10:00
Drive results with the Display Network 00:10:00
Target with the Display select 00:17:00
Remarketing with Display Ad 00:09:00
Choose the most beneficial ad formats 00:10:00
Assess & optimize your campaigns 00:22:00
Optimise your Display Campaign 00:18:00
Build effective creatives for your goals 00:08:00
Tailor ads with Dynamic Remarketing 00:12:00
Google Ads Video (YouTube) Certification
Introduction 00:01:00
The value of google’s Video Advertising 00:07:00
Build & Place your message 00:07:00
Find right solutions & metrics 00:11:00
launching your video campaign 00:11:00
Trueview discovery creative 00:08:00
Developing content on YouTube 00:08:00
Use video Remarketing to reconnect 00:11:00
Build video campaign in Google Ads 00:11:00
Keep track of video campaign performance 00:08:00
Optimise video campaign for success 00:08:00
Google Ads Shopping Certification
Introduction 00:03:00
Find new customers with Shopping Ads 00:12:00
Create a merchant center account 00:07:00
Capture your product data 787878 00:08:00
Align bid strategy to shopping goals 00:11:00
Create a shopping campaign 00:11:00
Measure shopping campaign performance 00:10:00
Optimise the shopping campaign 00:07:00
Simplify with automatic item updates 00:08:00
Ensure shopping ads are compliant 00:05:00
Submit product data without errors 00:07:00
Fix crawl issues 00:08:00
Give incentives with merchant promotions 00:06:00
Sell nearby with Local Inventory Ads 00:07:00
Priortize shopping campaigns 00:06:00
Reach users with showcase shopping 00:07:00
Optimize the shopping campaign for Mobile 00:07:00
Google Ads Mobile Certification
Introduction 00:02:00
Drive your business with mobile 00:16:00
Do you want a mobile site or app ? 00:11:00
Design great mobile sites 00:19:00
Design great mobile apps 00:16:00
Google Ads formats & features for mobile 00:06:00
Target & bid for mobile ad placements 00:08:00
Drive calls with mobile campaigns 00:12:00
Drive installation of your app 00:11:00
Drive engagement with your app 00:09:00
Conclusion
Thank You 00:02:00
Bonus
Bonus – Get all 6 Practise Exams as a bonus 00:15:00
Order Certificate
Order Certificate 00:00:00

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