Learning Outcomes

• Define artificial intelligence and machine learning and describe their potential impact on industries.
• Understand the role of AI in transforming Google into an AI-first company.
• Learn the principles of semantic search and how to prepare content for AI-driven search engines.
• Gain insights into big data technologies and their significance in AI development.
• Explore the basics of computer vision and its applications in business and technology.
• Analyze the use of AI in advertising to enhance targeting and personalization.
• Understand the strategies behind effective email marketing using AI technologies.
• Discover the design and deployment of chatbots and their role in improving customer interactions.
• Develop skills in using SQL to manipulate and analyze data in an AI context.
• Learn strategies to future-proof marketing efforts in the rapidly evolving field of AI.

Who Is This Course For

This course is ideal for marketing professionals, data analysts, and technology enthusiasts eager to understand and apply AI in their fields. It’s tailored for those looking to enhance their technical skills and strategic thinking about AI, making it suitable for beginners as well as those with some background in technology.

Eligibility Requirements

This course is open to anyone interested in learning about AI. This course requires no prior technical knowledge, making it accessible to a broad audience, including marketing professionals and business strategists.. However, a general familiarity with digital technology and an interest in data-driven decision-making will enhance the learning experience.

Entry Requirements

• Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
• Academic Background: No prior qualifications required, open to all backgrounds.
• Language Proficiency: A good understanding of English is essential, as all lessons are in English.
• Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

• Affordable, engaging & high-quality e-learning study materials;
• Tutorial videos/materials from the industry-leading experts;
• Study in a user-friendly, advanced online learning platform;
• Efficient exam systems for the assessment and instant result;
• The UK & internationally recognised accredited
• Access to course content on mobile, tablet or desktop from anywhere, anytime;
• The benefit of career advancement opportunities;
• 24/7 student support via email.
  

Career Path

Upon completing this course, participants will be well-prepared for roles that blend technical expertise with strategic implementation of AI technologies. Career opportunities include AI specialists, data analysts, digital marketing strategists, and roles in AI-driven business analytics. This course is a stepping stone towards advanced positions in AI strategy and development.