- 1 year
- Advanced
- Course Certificate
- Number of Units13
- Number of Quizzes0
- 5 hours, 44 minutes Gift this course
Course Curriculum
Module 1: Introduction to Key Account Management | |||
Introduction to Key Account Management | 00:32:00 | ||
Module 2: Purpose of Key Account Management | |||
Purpose of Key Account Management | 00:26:00 | ||
Module 3: Understanding Key Accounts | |||
Understanding Key Accounts | 00:28:00 | ||
Module 4: Elements of Key Account Management | |||
Elements of Key Account Management | 00:37:00 | ||
Module 5: What Makes a Good Key Account Manager | |||
What Makes a Good Key Account Manager | 00:35:00 | ||
Module 6: Building and Delivering Value to Key Accounts | |||
Building and Delivering Value to Key Accounts | 00:21:00 | ||
Module 7: Key Account Planning | |||
Key Account Planning | 00:22:00 | ||
Module 8: Business Customer Marketing and Development | |||
Business Customer Marketing and Development | 00:29:00 | ||
Module 9: Developing Key Relationships | |||
Developing Key Relationships | 00:42:00 | ||
Module 10: The Importance of Record Keeping for Key Account Management | |||
The Importance of Record Keeping for Key Account Management | 00:18:00 | ||
Module 11: Internal KAM Aspects | |||
Internal KAM Aspects | 00:26:00 | ||
Module 12: The Value Proposition | |||
The Value Proposition | 00:28:00 | ||
Assignment | |||
Assignment – Key Account Management Masterclass | 00:00:00 |
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