Search Engine Optimization Fundamentals

Overview This course on Search Engine Optimization Fundamentals offers an introduction to the world of SEO. From understanding core concepts …

Search Engine Optimization Fundamentals

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Search Engine Optimization Fundamentals Overview

This course on Search Engine Optimization Fundamentals offers an introduction to the world of SEO. From understanding core concepts and mechanics behind how search engines rank pages to mastering the art of content creation and link-building strategies, this course is designed to equip you with all the tools you need to boost your website’s visibility and performance.

Course Preview

Learning Outcomes

  • Understand the fundamental principles of SEO and how search engines operate.
  • Master on-page optimisation techniques to enhance website structure and relevance for seach quries. 
  • Develop skills in keyword research and learn to integrate them into website content strategically.
  • Gain proficiency in SEO content writing, focusing on creating engaging, keyword-rich, and informative content.
  • Learn off-page SEO strategies to build a robust external link profile.
  • Analyse and measure SEO efforts using industry-standard tools and metrics.
  • Apply technical SEO tactics to improve site speed and user experience.
  • Create compelling meta descriptions and effective title tags that increase click-through rates.
  • Understand the importance of mobile optimisation in current SEO practices.
  • Develop a comprehensive SEO strategy that aligns with overall business goals.

Who Is This Course For

This course ideally suits digital marketers, content creators, marketing managers, and website owners who want to improve their site’s search engine ranking and online presence. Whether you are a beginner starting in SEO or an experienced professional updating your knowledge with the latest trends and practices, this course offers valuable insights and practical skills to help you succeed.

 

Eligibility Requirements

This course is designed for individuals looking to either kickstart or advance their career in SEO. Ideal participants include those with a basic understanding of digital marketing concepts. Prior experience in SEO or content creation, while beneficial, is not a prerequisite for this course. Enthusiasm and a keen interest in learning about search engine algorithms and marketing strategies are essential.

Entry Requirements

  • Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults.
  • Academic Background: No prior qualifications required, open to all backgrounds.
  • Language Proficiency: A good understanding of English is essential, as all lessons are in English.
  • Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content.

Why Choose Us

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited
  • Access to course content on mobile, tablet or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Career Path

A background in SEO opens up a variety of career opportunities in digital marketing and content management. Professionals can advance from junior SEO roles to senior positions such as SEO Manager or Head of SEO, where they oversee strategic planning and execution of SEO campaigns. This field also allows for branching into specialized roles like Content Strategist or Digital Marketing Consultant, offering services to enhance online visibility for clients across different industries.

Course Curriculum

Section 01: Introduction
Unit 1: Introduction 00:04:00
Unit 2: Course Overview 00:04:00
Section 02: SEO: Core Concepts
Unit 1: What is SEO (Search Engine Optimisation) 00:04:00
Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00
Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00
Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00
Section 03: On – Page Optimisation
Unit 1: On Page SEO Explained 00:01:00
Unit 2: On Page SEO Activities 00:04:00
Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00
Unit 4: Tools & Tips for Increasing Site Speed 00:13:00
Unit 5: Using SEO Friendly Themes 00:06:00
Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00
Unit 7: How to Make the URL SEO Friendly 00:03:00
Unit 8: Long Form SEO Optimised Content 00:03:00
Unit 9: Internal Linking 00:05:00
Unit 10: Meta Title & Meta Description 00:03:00
Unit 11: Optimising Images for SEO 00:04:00
Unit 12: Outbound Links 00:04:00
Section 04: Keyword Research & Optimisation
Unit 1: What Are Keywords & Why They Are Important 00:06:00
Unit 2: Types of Keywords 00:08:00
Unit 3: Which Type of Keywords You Should Choose 00:01:00
Unit 4: Free Tools for Keyword Research & SEO 00:06:00
Unit 5: Paid Tools for Keyword Research & SEO 00:03:00
Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00
Unit 7: Steps for Keyword Research 00:11:00
Unit 8: What is Keyword Stuffing? 00:05:00
Section 05: SEO Content Writing
Unit 1: Write SEO Optimized Title 00:04:00
Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00
Unit 3: Keyword Placement For SEO 00:06:00
Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00
Section 06: Off Page SEO
Unit 1: What Is Off Page Optimisation 00:01:00
Unit 2: Link Building – 1st Factor of Off Page SEO 00:07:00
Unit 3: 3 Methods to Get Backlinks 00:02:00
Unit 4: Method 1: Guest Posting for Link Building 00:07:00
Unit 5: Method 2: Building Relations with Experts 00:04:00
Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00
Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO 00:05:00
Section 07: Conclusion
Unit 1: Conclusion 00:01:00
Order Certificate
Order Certificate 00:00:00

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