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Course Overview
Begin exploring the extraordinary world of digital marketing today, and take your initial steps towards the career you have always dreamed of through learning the most up-to-date digital marketing strategies.
This comprehensive course mainly focuses on teaching you practical techniques for promoting your goods, service or business through practising different digital platforms such as website promoting, email marketing, Youtube and Video Marketing, Copywriting, Blogging & SEO, Facebook, Twitter, Instagram, LinkedIn, Periscope and Pinterest, Podcasting, Google Analytics and Google Plus, etc.
To sum up, this What is Data Science? course is suitable for anyone with little knowledge of digital marketing and wishing to develop their online selling skills further or refresh their skills.
Learning Outcomes
Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.
Entry Requirement
- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.
Certification
After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.
- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days
Why choose us?
- Affordable, engaging & high-quality e-learning study materials;
- Tutorial videos/materials from the industry-leading experts;
- Study in a user-friendly, advanced online learning platform;
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognised accredited qualification;
- Access to course content on mobile, tablet or desktop from anywhere, anytime;
- The benefit of career advancement opportunities;
- 24/7 student support via email.
Career path
What is Data Science? is a useful qualification to possess and would be beneficial for any related profession or industry.
- 1 year
- Intermediate
- Course Certificate
- Number of Units90
- Number of Quizzes0
- 10 hours, 20 minutes Gift this course
Course Curriculum
| Course Overview & Table of Contents | |||
| Course Overview & Table of Contents | 00:09:00 | ||
| Introduction to Machine Learning - Part 1 - Concepts , Definitions and Types | |||
| Introduction to Machine Learning – Part 1 – Concepts , Definitions and Types | 00:05:00 | ||
| Introduction to Machine Learning - Part 2 - Classifications and Applications | |||
| Introduction to Machine Learning – Part 2 – Classifications and Applications | 00:06:00 | ||
| System and Environment preparation - Part 1 | |||
| System and Environment preparation – Part 1 | 00:04:00 | ||
| System and Environment preparation - Part 2 | |||
| System and Environment preparation – Part 2 | 00:06:00 | ||
| Learn Basics of python - Assignment | |||
| Learn Basics of python – Assignment 1 | 00:10:00 | ||
| Learn Basics of python - Assignment | |||
| Learn Basics of python – Assignment 2 | 00:09:00 | ||
| Learn Basics of python - Functions | |||
| Learn Basics of python – Functions | 00:04:00 | ||
| Learn Basics of python - Data Structures | |||
| Learn Basics of python – Data Structures | 00:12:00 | ||
| Learn Basics of NumPy - NumPy Array | |||
| Learn Basics of NumPy – NumPy Array | 00:06:00 | ||
| Learn Basics of NumPy - NumPy Data | |||
| Learn Basics of NumPy – NumPy Data | 00:08:00 | ||
| Learn Basics of NumPy - NumPy Arithmetic | |||
| Learn Basics of NumPy – NumPy Arithmetic | 00:04:00 | ||
| Learn Basics of Matplotlib | |||
| Learn Basics of Matplotlib | 00:07:00 | ||
| Learn Basics of Pandas - Part 1 | |||
| Learn Basics of Pandas – Part 1 | 00:06:00 | ||
| Learn Basics of Pandas - Part 2 | |||
| Learn Basics of Pandas – Part 2 | 00:07:00 | ||
| Understanding the CSV data file | |||
| Understanding the CSV data file | 00:09:00 | ||
| Load and Read CSV data file using Python Standard Library | |||
| Load and Read CSV data file using Python Standard Library | 00:09:00 | ||
| Load and Read CSV data file using NumPy | |||
| Load and Read CSV data file using NumPy | 00:04:00 | ||
| Load and Read CSV data file using Pandas | |||
| Load and Read CSV data file using Pandas | 00:05:00 | ||
| Dataset Summary - Peek, Dimensions and Data Types | |||
| Dataset Summary – Peek, Dimensions and Data Types | 00:09:00 | ||
| Dataset Summary - Class Distribution and Data Summary | |||
| Dataset Summary – Explaining Correlation | 00:11:00 | ||
| Dataset Summary - Explaining Correlation | |||
| Dataset Summary – Class Distribution and Data Summary | 00:09:00 | ||
| Dataset Summary - Explaining Skewness - Gaussian and Normal Curve | |||
| Dataset Summary – Explaining Skewness – Gaussian and Normal Curve | 00:07:00 | ||
| Dataset Visualization - Using Histograms | |||
| Dataset Visualization – Using Histograms | 00:07:00 | ||
| Dataset Visualization - Using Density Plots | |||
| Dataset Visualization – Using Density Plots | 00:06:00 | ||
| Dataset Visualization - Box and Whisker Plots | |||
| Dataset Visualization – Box and Whisker Plots | 00:05:00 | ||
| Multivariate Dataset Visualization - Correlation Plots | |||
| Multivariate Dataset Visualization – Correlation Plots | 00:08:00 | ||
| Multivariate Dataset Visualization - Scatter Plots | |||
| Multivariate Dataset Visualization – Scatter Plots | 00:05:00 | ||
| Data Preparation (Pre-Processing) - Introduction | |||
| Data Preparation (Pre-Processing) – Introduction | 00:09:00 | ||
| Data Preparation - Re-scaling Data - Part 1 | |||
| Data Preparation – Re-scaling Data – Part 1 | 00:09:00 | ||
| Data Preparation - Re-scaling Data - Part 2 | |||
| Data Preparation – Re-scaling Data – Part 2 | 00:09:00 | ||
| Data Preparation - Standardizing Data - Part 1 | |||
| Data Preparation – Standardizing Data – Part 1 | 00:07:00 | ||
| Data Preparation - Standardizing Data - Part 2 | |||
| Data Preparation – Standardizing Data – Part 2 | 00:04:00 | ||
| Data Preparation - Normalizing Data | |||
| Data Preparation – Normalizing Data | 00:08:00 | ||
| Data Preparation - Binarizing Data | |||
| Data Preparation – Binarizing Data | 00:06:00 | ||
| Feature Selection - Introduction | |||
| Feature Selection – Introduction | 00:07:00 | ||
| Feature Selection - Uni-variate Part 1 - Chi-Squared Test | |||
| Feature Selection – Uni-variate Part 1 – Chi-Squared Test | 00:09:00 | ||
| Feature Selection - Uni-variate Part 2 - Chi-Squared Test | |||
| Feature Selection – Uni-variate Part 2 – Chi-Squared Test | 00:10:00 | ||
| Feature Selection - Recursive Feature Elimination | |||
| Feature Selection – Recursive Feature Elimination | 00:11:00 | ||
| Feature Selection - Principal Component Analysis (PCA) | |||
| Feature Selection – Principal Component Analysis (PCA) | 00:09:00 | ||
| Feature Selection - Feature Importance | |||
| Feature Selection – Feature Importance | 00:06:00 | ||
| Refresher Session - The Mechanism of Re-sampling, Training and Testing | |||
| Refresher Session – The Mechanism of Re-sampling, Training and Testing | 00:12:00 | ||
| Algorithm Evaluation Techniques - Introduction | |||
| Algorithm Evaluation Techniques – Introduction | 00:07:00 | ||
| Algorithm Evaluation Techniques - Train and Test Set | |||
| Algorithm Evaluation Techniques – Train and Test Set | 00:11:00 | ||
| Algorithm Evaluation Techniques - K-Fold Cross Validation | |||
| Algorithm Evaluation Techniques – K-Fold Cross Validation | 00:09:00 | ||
| Algorithm Evaluation Techniques - Leave One Out Cross Validation | |||
| Algorithm Evaluation Techniques – Leave One Out Cross Validation | 00:05:00 | ||
| Algorithm Evaluation Techniques - Repeated Random Test-Train Splits | |||
| Algorithm Evaluation Techniques – Repeated Random Test-Train Splits | 00:07:00 | ||
| Algorithm Evaluation Metrics - Introduction | |||
| Algorithm Evaluation Metrics – Introduction | 00:09:00 | ||
| Algorithm Evaluation Metrics - Classification Accuracy | |||
| Algorithm Evaluation Metrics – Classification Accuracy | 00:08:00 | ||
| Algorithm Evaluation Metrics - Log Loss | |||
| Algorithm Evaluation Metrics – Log Loss | 00:03:00 | ||
| Algorithm Evaluation Metrics - Area Under ROC Curve | |||
| Algorithm Evaluation Metrics – Area Under ROC Curve | 00:06:00 | ||
| Algorithm Evaluation Metrics - Confusion Matrix | |||
| Algorithm Evaluation Metrics – Confusion Matrix | 00:10:00 | ||
| Algorithm Evaluation Metrics - Classification Report | |||
| Algorithm Evaluation Metrics – Classification Report | 00:04:00 | ||
| Algorithm Evaluation Metrics - Mean Absolute Error - Dataset Introduction | |||
| Algorithm Evaluation Metrics – Mean Absolute Error – Dataset Introduction | 00:06:00 | ||
| Algorithm Evaluation Metrics - Mean Absolute Error | |||
| Algorithm Evaluation Metrics – Mean Absolute Error | 00:07:00 | ||
| Algorithm Evaluation Metrics - Mean Square Error | |||
| Algorithm Evaluation Metrics – Mean Square Error | 00:03:00 | ||
| Algorithm Evaluation Metrics - R Squared | |||
| Algorithm Evaluation Metrics – R Squared | 00:04:00 | ||
| Classification Algorithm Spot Check - Logistic Regression | |||
| Classification Algorithm Spot Check – Logistic Regression | 00:12:00 | ||
| Classification Algorithm Spot Check - Linear Discriminant Analysis | |||
| Classification Algorithm Spot Check – Linear Discriminant Analysis | 00:04:00 | ||
| Classification Algorithm Spot Check - K-Nearest Neighbors | |||
| Classification Algorithm Spot Check – K-Nearest Neighbors | 00:05:00 | ||
| Classification Algorithm Spot Check - Naive Bayes | |||
| Classification Algorithm Spot Check – Naive Bayes | 00:04:00 | ||
| Classification Algorithm Spot Check - CART | |||
| Classification Algorithm Spot Check – CART | 00:04:00 | ||
| Classification Algorithm Spot Check - Support Vector Machines | |||
| Classification Algorithm Spot Check – Support Vector Machines | 00:05:00 | ||
| Regression Algorithm Spot Check - Linear Regression | |||
| Regression Algorithm Spot Check – Linear Regression | 00:08:00 | ||
| Regression Algorithm Spot Check - Ridge Regression | |||
| Regression Algorithm Spot Check – Ridge Regression | 00:03:00 | ||
| Regression Algorithm Spot Check - Lasso Linear Regression | |||
| Regression Algorithm Spot Check – Lasso Linear Regression | 00:03:00 | ||
| Regression Algorithm Spot Check - Elastic Net Regression | |||
| Regression Algorithm Spot Check – Elastic Net Regression | 00:02:00 | ||
| Regression Algorithm Spot Check - K-Nearest Neighbors | |||
| Regression Algorithm Spot Check – K-Nearest Neighbors | 00:06:00 | ||
| Regression Algorithm Spot Check - CART | |||
| Regression Algorithm Spot Check – CART | 00:04:00 | ||
| Regression Algorithm Spot Check - Support Vector Machines (SVM) | |||
| Regression Algorithm Spot Check – Support Vector Machines (SVM) | 00:04:00 | ||
| Compare Algorithms - Part 1 : Choosing the best Machine Learning Model | |||
| Compare Algorithms – Part 1 : Choosing the best Machine Learning Model | 00:09:00 | ||
| Compare Algorithms - Part 2 : Choosing the best Machine Learning Model | |||
| Compare Algorithms – Part 2 : Choosing the best Machine Learning Model | 00:05:00 | ||
| Pipelines : Data Preparation and Data Modelling | |||
| Pipelines : Data Preparation and Data Modelling | 00:11:00 | ||
| Pipelines : Feature Selection and Data Modelling | |||
| Pipelines : Feature Selection and Data Modelling | 00:10:00 | ||
| Performance Improvement: Ensembles - Voting | |||
| Performance Improvement: Ensembles – Voting | 00:07:00 | ||
| Performance Improvement: Ensembles - Bagging | |||
| Performance Improvement: Ensembles – Bagging | 00:08:00 | ||
| Performance Improvement: Ensembles - Boosting | |||
| Performance Improvement: Ensembles – Boosting | 00:05:00 | ||
| Performance Improvement: Parameter Tuning using Grid Search | |||
| Performance Improvement: Ensembles – Voting | 00:07:00 | ||
| Performance Improvement: Parameter Tuning using Random Search | |||
| Performance Improvement: Ensembles – Bagging | 00:08:00 | ||
| Export, Save and Load Machine Learning Models : Pickle | |||
| Export, Save and Load Machine Learning Models : Pickle | 00:10:00 | ||
| Export, Save and Load Machine Learning Models : Joblib | |||
| Export, Save and Load Machine Learning Models : Joblib | 00:06:00 | ||
| Finalizing a Model - Introduction and Steps | |||
| Finalizing a Model – Introduction and Steps | 00:07:00 | ||
| Finalizing a Classification Model - The Pima Indian Diabetes Dataset | |||
| Finalizing a Classification Model – The Pima Indian Diabetes Dataset | 00:07:00 | ||
| Quick Session: Imbalanced Data Set - Issue Overview and Steps | |||
| Quick Session: Imbalanced Data Set – Issue Overview and Steps | 00:09:00 | ||
| Iris Dataset : Finalizing Multi-Class Dataset | |||
| Iris Dataset : Finalizing Multi-Class Dataset | 00:09:00 | ||
| Finalizing a Regression Model - The Boston Housing Price Dataset | |||
| Finalizing a Regression Model – The Boston Housing Price Dataset | 00:08:00 | ||
| Real-time Predictions: Using the Pima Indian Diabetes Classification Model | |||
| Real-time Predictions: Using the Pima Indian Diabetes Classification Model | 00:07:00 | ||
| Real-time Predictions: Using Iris Flowers Multi-Class Classification Dataset | |||
| Real-time Predictions: Using Iris Flowers Multi-Class Classification Dataset | 00:03:00 | ||
| Real-time Predictions: Using the Boston Housing Regression Model | |||
| Real-time Predictions: Using the Boston Housing Regression Model | 00:08:00 | ||
| Resources | |||
| Resources – Data Science & Machine Learning with Python | 00:00:00 | ||
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