- 1 year
- Intermediate
- Course Certificate
- Number of Units297
- Number of Quizzes0
- 1 day, 1 hour Gift this course
Course Curriculum
Introduction | |||
Digital Marketing | 00:02:00 | ||
DMM Intro | 00:02:00 | ||
Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
Define Your Business & Target Audience | |||
Define your Purpose | 00:04:00 | ||
Case Studies | 00:05:00 | ||
Positioning Your Brand | 00:04:00 | ||
Case studies – Positioning | 00:03:00 | ||
Unique Selling Proposition | 00:06:00 | ||
Personality | 00:02:00 | ||
Case Study – Personality | 00:07:00 | ||
Find Your Audience | 00:05:00 | ||
Validate Your Business | 00:09:00 | ||
Brand Identity | |||
Intro Brand Identity | 00:02:00 | ||
Case Study – 3 Company Styles | 00:05:00 | ||
Free Branding Tools | 00:08:00 | ||
Learn Canva in 10 Minutes | 00:11:00 | ||
Learn Photoshop in 30 Minutes | 00:26:00 | ||
Websites | |||
Intro to Websites | 00:04:00 | ||
Choose a Domain Name | 00:05:00 | ||
Intro to WordPress Lessons | 00:01:00 | ||
Purchase Hosting and Install WordPress | 00:06:00 | ||
Navigating WordPress | 00:06:00 | ||
Install and Activate Themes | 00:07:00 | ||
Add a Static Home Page | 00:04:00 | ||
Editing a Page & Change the Site Title | 00:17:00 | ||
Add and Edit a Menu | 00:06:00 | ||
Publishing website | 00:02:00 | ||
Writing a New Post & Organizing Your Blog | 00:09:00 | ||
Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
YouTube Videos | 00:04:00 | ||
Customize the Sidebar | 00:05:00 | ||
Site icon | 00:02:00 | ||
Add Site Icon with a Plugin | 00:02:00 | ||
Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
Customize Footer Information | 00:03:00 | ||
Find, Install, and Activate Plugins | 00:07:00 | ||
Backing Up Your Website | 00:05:00 | ||
Securing Your Site from Attackers | 00:05:00 | ||
Make Your Site SEO Friendly | 00:06:00 | ||
Make Your Website Faster | 00:05:00 | ||
See your Google Analytics in WordPress | 00:05:00 | ||
Block Spam with Akismet | 00:03:00 | ||
Pretty Link Redirects _ Link Shortener | 00:03:00 | ||
WordPress Commenting Systems _ Plugins | 00:05:00 | ||
Secure Contact Forms in WordPress | 00:07:00 | ||
Free Email Marketing in WordPress | 00:11:00 | ||
Add Social Sharing Buttons | 00:07:00 | ||
What Pages Do You Need- | 00:09:00 | ||
Design a Home Page that Works | 00:09:00 | ||
The Resource Page | 00:06:00 | ||
The Start Here and About Page | 00:06:00 | ||
Email Marketing | |||
Easy Email Marketing Funnel | 00:07:00 | ||
Email Marketing Tools | 00:04:00 | ||
Lead Magnets | 00:07:00 | ||
Where to put opt-in forms | 00:06:00 | ||
Segmenting and Tagging Your Subscribers | 00:05:00 | ||
Email Sequences | 00:13:00 | ||
Better Email Subject Lines | 00:04:00 | ||
Block Spam with Akismet | 00:03:00 | ||
Using Analytics to Improve Emails | 00:07:00 | ||
Case Study – 100 Subscribers in Less Then 1 Week | 00:06:00 | ||
Copywriting, Blogging & SEO | |||
Copywriting Basics | 00:02:00 | ||
A.I.D.A | 00:06:00 | ||
Case Study of a Sales Page | 00:08:00 | ||
10 Commandments of Copywriting | 00:07:00 | ||
Write Better Headlines | 00:05:00 | ||
Write Quality Articles | 00:06:00 | ||
Optimize Your Website SEO 5 minutes agoMore | 00:05:00 | ||
YouTube | |||
Intro to YouTube | 00:07:00 | ||
Case Study – YouTube Sales Funnel | 00:05:00 | ||
YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
Keyword Research for YouTube Videos | 00:06:00 | ||
Start Your New Channel | 00:03:00 | ||
Channel Art and Icon | 00:07:00 | ||
Channel Description | 00:03:00 | ||
Customize Your Channel Design | 00:04:00 | ||
Add a Channel Trailer | 00:02:00 | ||
YouTube Channel Settings and Verification | 00:07:00 | ||
Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
Cards and End Screens | 00:08:00 | ||
Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
Live Streaming with YouTube Live | 00:04:00 | ||
Free Music on YouTube Live | 00:02:00 | ||
Create a YouTube Ad. | 00:05:00 | ||
Spy on Competition with Social Blade | 00:04:00 | ||
Video Marketing | |||
Intro to Video | 00:04:00 | ||
Video Equipment for Beginners | 00:08:00 | ||
Tools to Make Your Videos More Pro | 00:04:00 | ||
Structure a Video that Sells | 00:04:00 | ||
Intro to Video Production Bootcamp | 00:01:00 | ||
What Makes a Great Video | 00:03:00 | ||
What Type of Video Should You Make | 00:03:00 | ||
Come Up with Great Video Ideas | 00:05:00 | ||
Plan Your Video | 00:04:00 | ||
The Pre-Production Checklist | 00:04:00 | ||
Introduction | 00:02:00 | ||
Camera Options | 00:06:00 | ||
Microphone Options | 00:05:00 | ||
Lighting Options | 00:02:00 | ||
Editing Tools | 00:02:00 | ||
Exposing Your Shot | 00:05:00 | ||
Compose Your Shots | 00:04:00 | ||
Filming Yourself | 00:01:00 | ||
Getting the Right Shot | 00:04:00 | ||
Choose a Background | 00:03:00 | ||
My Office Video Setup | 00:03:00 | ||
Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
Know Your Lenses | 00:04:00 | ||
Shoot with Your Webcam | 00:06:00 | ||
Stabilize Your Shots | 00:03:00 | ||
Record Great Screencast Videos | 00:04:00 | ||
Choose the Right Microphone | 00:03:00 | ||
Record Better Audio in Any Environment | 00:01:00 | ||
Lavalier Microphones | 00:03:00 | ||
Shotgun Microphones | 00:01:00 | ||
Recording Audio with Your Computer | 00:02:00 | ||
Why We Light | 00:01:00 | ||
Use Natural Light | 00:04:00 | ||
Three Point Lighting | 00:07:00 | ||
Facebook Groups (Social Media Marketing) | |||
Intro to FB Groups | 00:02:00 | ||
Create Your Group – Walk Through | 00:11:00 | ||
Tips for a More Engaged Facebook Group | 00:08:00 | ||
Scheduling Posts, Live Video, and More | 00:04:00 | ||
Facebook Pages (Social Media Marketing) | |||
Why Facebook Pages are Important for your Business | 00:01:00 | ||
Creating a Stunning Facebook page for your business | 00:01:00 | ||
Adding Essential Information to your Facebook Page | 00:09:00 | ||
Selecting your Profile Image | 00:11:00 | ||
Creating Professional Facebook Cover Image for your Pages | 00:05:00 | ||
Creating a captivating Facebook Page Description using the ads. | 00:12:00 | ||
Getting your Facebook Page Username | 00:03:00 | ||
Facebook Page Apps to increase fans engagement | 00:08:00 | ||
Top 9 Ways to Monetize your Facebook Page | 00:12:00 | ||
Exploring Publishing tools | 00:10:00 | ||
Scheduling Facebook posts | 00:05:00 | ||
How to spy your competitors on facebook | 00:11:00 | ||
How to guarantee your fans see all your posts | 00:10:00 | ||
Wxploring Facebook Insights | 00:12:00 | ||
Promoting your Facebook Page | 00:11:00 | ||
Four Unlilited sources of royalty free image | 00:12:00 | ||
Turn any image a clickable Facebook Post | 00:05:00 | ||
Assignment – Create a Facebook page | 00:03:00 | ||
Facebook Ads (Social Media Marketing) | |||
Introduction to Facebook Ads | 00:01:00 | ||
Introduction to the Facebook Ads Manager | 00:06:00 | ||
setting up your facebook payment account | 00:02:00 | ||
Defining your Facebook Target Audience | 00:12:00 | ||
Level 1 – Creating the Ad | 00:05:00 | ||
Level 1 – Boosting your Post | 00:09:00 | ||
Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
Tips to have your ad approved by facebook | 00:03:00 | ||
Analyzing Results | 00:11:00 | ||
Assignment Create a Facebook Ad | 00:01:00 | ||
Facebook Retargeting (Social Media Marketing) | |||
What is facebook retargeting and why is importent for you | 00:05:00 | ||
Creating a facebook pixel | 00:05:00 | ||
installing the pixel in wordpress | 00:05:00 | ||
installing the pixel in a non-wordpress website | 00:02:00 | ||
TESTING IF THE PIXEL IS WORKING | 00:04:00 | ||
Creating your first audence with THE Pixel | 00:04:00 | ||
Facebook pixel advanced audience creation | 00:14:00 | ||
MESSAGE – YOUR AUDIENCE IS TOO SMALL | 00:02:00 | ||
Creating your optimized FB Ad with the Pixel | 00:11:00 | ||
Assignment – Installing the facebook Pixel in your web | 00:01:00 | ||
Facebook For Local Business (Social Media Marketing) | |||
How Facebook Ads can Help you have a local business | 00:06:00 | ||
This is the Plan for your Local Business | 00:08:00 | ||
Reaching people around your Business | 00:10:00 | ||
Creating Your Local Business ad | 00:10:00 | ||
Assignment Local Business | 00:02:00 | ||
Google Adwords | |||
Google Adwords for your Business | 00:02:00 | ||
How Adwords Works | 00:03:00 | ||
Example of Ads that we are creating | 00:04:00 | ||
Setting up your Adwords Account | 00:07:00 | ||
Exploring the Adwords Interface | 00:05:00 | ||
Discovering the best keywords | 00:11:00 | ||
Creating a Google Adwords Serch Campaign | 00:06:00 | ||
Creating an Ad group and Adding Keywords | 00:04:00 | ||
Selecting your Audience | 00:04:00 | ||
Choosing your Vid setting for Google Adwords | 00:04:00 | ||
Finalizing your Google Ad | 00:06:00 | ||
Managing your Google Ads Campaigns and Analytics | 00:03:00 | ||
Creating a YouTube Ad with Google Adwords | 00:10:00 | ||
Your Next Steps | 00:01:00 | ||
Assignment Google Adwords | 00:01:00 | ||
Twitter (Social Media Marketing) | |||
Why Twiter and how it can help your business growth | 00:02:00 | ||
Choosing the best username or twitter handle | 00:06:00 | ||
4 tips to choose your twitter handle | 00:02:00 | ||
Creating a Twitter account | 00:05:00 | ||
Creating an Outstanding Twitter profile page | 00:04:00 | ||
Adding your Profile and Header Photo | 00:10:00 | ||
Writing an optimized blo | 00:11:00 | ||
Pin the most important tweet for your bio | 00:06:00 | ||
Connecting with other influencers | 00:06:00 | ||
Twitter hashtags | 00:06:00 | ||
Growing your Twitter presence with Jooicer | 00:09:00 | ||
Add Twitter Buttons to your Website | 00:10:00 | ||
Add Twitter widgets to your website | 00:07:00 | ||
Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
Twitter Ads – Adding your Payment Method | 00:01:00 | ||
Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
Twitter Ads – Promoting a Tweet | 00:02:00 | ||
Assignment Twitter 1 day agoMore | 00:02:00 | ||
Instagram (Social Media Marketing) | |||
Instagram for Business Whats our strategy | 00:04:00 | ||
Create an Instragram for Business profile | 00:04:00 | ||
Building a Killer Instragram Profile | 00:03:00 | ||
2 Building a Killer Instagram profile | 00:04:00 | ||
3 Building a Killer Instagram Profile | 00:05:00 | ||
4 Building a Killer Instagram Profile | 00:02:00 | ||
Accessing the Ads Manager | 00:03:00 | ||
Creating your First Instagram Ad | 00:04:00 | ||
Creating you Instagram Ad inside the App | 00:08:00 | ||
Important Tips to have a successful Ad on Instagram As inside the App | 00:05:00 | ||
Mistake 1 | 00:02:00 | ||
Mistake 2 | 00:01:00 | ||
Mistake 3 | 00:02:00 | ||
Mistake 4 | 00:01:00 | ||
Mistake 5 | 00:01:00 | ||
Mistake 6 | 00:01:00 | ||
Tools to create instagram photos | 00:04:00 | ||
Creating Viral Instagram Photos | 00:13:00 | ||
Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
Instagram Live and Instagram Stories | 00:04:00 | ||
Assignment – Instagram Ads | 00:01:00 | ||
Pinterest (Social Media Marketing) | |||
Why Printerest and how it can your business grow | 00:03:00 | ||
Opening a Printerest Business Account | 00:03:00 | ||
Linking Pinterest with other Social Media platforms | 00:02:00 | ||
Optimizing your Pinterest Profile | 00:09:00 | ||
Creating Boards | 00:09:00 | ||
The Powerful Pinterest notification | 00:01:00 | ||
Adding pinterest chorme extension | 00:03:00 | ||
Adding Pinterest to your Website | 00:14:00 | ||
Pinterest Ads – Getting started | 00:03:00 | ||
Pinterest Ads Panel Overview | 00:03:00 | ||
Creating a Pinterest Ad | 00:13:00 | ||
Creating Pinterest Ads Fast | 00:03:00 | ||
Assignment Pinterest | 00:01:00 | ||
LinkedIn (Social Media Marketing) | |||
Welcome to Linkdin Marketing | 00:02:00 | ||
Setting up to LinkedIn account | 00:06:00 | ||
Adding Experience, Skills, Accomplishedment to your LinkedIn | 00:03:00 | ||
Adding a professional Background photo | 00:04:00 | ||
Adding media to your linkedIn URL | 00:06:00 | ||
Changing your LinkedIn URL | 00:04:00 | ||
Adding your Website to LinkedIn | 00:06:00 | ||
Creating Shareable content on LinkedIn | 00:04:00 | ||
linkedIn Company Pages Examples | 00:05:00 | ||
Creating a LinkedIn Company Page | 00:02:00 | ||
Managing your LinkedIn Company Page | 00:07:00 | ||
Getting 50 dollar in LinkedIn Ads Credits | 00:03:00 | ||
LinkedIn Ads Introduction | 00:03:00 | ||
Creating a linkedIn Sponsored Content Ad. | 00:12:00 | ||
Waiting for LinkedIn Ad approval | 00:01:00 | ||
Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
Quick view at the LinkedIn Campaign Manager | 00:03:00 | ||
Assignment LinkedIn | 00:02:00 | ||
Periscope (Social Media Marketing) | |||
What is Periscope | 00:01:00 | ||
Optional Equipment that will make your scopes looks profession | 00:05:00 | ||
Assignment Periscope 20 hours agoMore | 00:01:00 | ||
Social Media Live Streaming | |||
Basic Eqipment for Social Media Streaming | 00:09:00 | ||
Planning an irresistible Live Streaming Session | 00:10:00 | ||
Facebook Live Basics | 00:05:00 | ||
Facebook Live Session from your Smartphone | 00:07:00 | ||
Sharing our Facebook Live Sessions | 00:03:00 | ||
3 ways to Reuse your Facebook Live Sessions | 00:05:00 | ||
YouTube Live Basics | 00:02:00 | ||
Runing a YouTube Live from your Smartphone | 00:05:00 | ||
Instagram Live | 00:03:00 | ||
Periscope Live | 00:03:00 | ||
Introduction to OBS Broadcaster Software | 00:03:00 | ||
Setting up your OBS Software | 00:11:00 | ||
Using OBS Studio Mode | 00:06:00 | ||
Facebook Live Streaming with OBS | 00:12:00 | ||
YouTube Live Streaming with OBS | 00:07:00 | ||
Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
Other awesome software for Live Streaming | 00:08:00 | ||
Assignment Social Media Live Streaming | 00:03:00 | ||
Podcasting | |||
Podcasting Intro | 00:02:00 | ||
Podcasting Tools | 00:07:00 | ||
Hosting Your Podcat with Libsyn | 00:07:00 | ||
Submitting Podcast to iTunes | 00:02:00 | ||
Validate Your Podcast Work | 00:01:00 | ||
Quora | |||
Quora Basics | 00:03:00 | ||
Finding, Answering and Optimizing Your Quora Answers | 00:03:00 | ||
Google Analytics | |||
Setting Up Google Analytics | 00:06:00 | ||
Navigating the Google Analytics Dashboard | 00:07:00 | ||
Know Your Audience with Analytics | 00:06:00 | ||
User Acquisition and Behavior Flow | 00:13:00 | ||
See Where Visitors Click with Page Analytics | 00:05:00 | ||
User Behavior and Site Speed | 00:04:00 | ||
Setting Up Goals | 00:03:00 | ||
Google Plus (Social Media Marketing) | |||
Welcome to Google plus | 00:01:00 | ||
Whats the difference between Google Pages and Profile | 00:04:00 | ||
Adding your Profile and Cover image | 00:04:00 | ||
Adding links to your Website and Socal Media | 00:02:00 | ||
Adding your Story | 00:04:00 | ||
Previewing the page | 00:05:00 | ||
Conclusion | |||
Conclusion | 00:02:00 |
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