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Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow Fundamentals of Landing Page Design and Conversion Rate Optimization will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course. 

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

    • This course is available to all learners of all academic backgrounds.
    • Learners should be aged 16 or over to undertake the qualification.
    • Some basic understanding of the English language and numeracy.

Why choose us?

    • Affordable, engaging & high-quality e-learning study materials;
    • Tutorial videos/materials from the industry-leading experts;
    • Study in a user-friendly, advanced online learning platform;
    • Efficient exam systems for the assessment and instant result;
    • The UK & internationally recognized accredited qualification;
    • Access to course content on mobile, tablet, or desktop from anywhere, anytime;
    • The benefit of career advancement opportunities;
    • 24/7 student support via email.

Will I receive a certificate of completion?

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

    • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Career path

Fundamentals of Landing Page Design and Conversion Rate Optimization is a useful qualification to possess and would be beneficial for any related profession or industry.

Fundamentals of Landing Page Design and Conversion Rate Optimization
$415.94 $24.85 ex Vat TAKE THIS COURSE

Course Curriculum

Module 01: Landing Page Design and Optimisation Fundamentals
Download all Section One Slides 00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00
Common Business Models and Understanding Your Conversion Actions 00:19:00
The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
The Awareness Stage of the Funnel: Where It All Begins 00:18:00
The Desire Stage of the Funnel … I Want What You Sell 00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00
Making Your Landing Page Design Memorable 00:14:00
Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Download all Section Two Slides 00:12:00
The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) 00:19:00
Readability and Visual Hierarchy Landing Page Design 00:20:00
Respecting Web Conventions in Landing Page Design 00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices 00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00
Dedicated Landing Page Design Best Practices (Part 1) 00:15:00
Dedicated Landing Page Design Best Practices (Part 2) 00:12:00
Module 03: Principles of Persuasion in Landing Page Design
Download all Section Three Slides 01:04:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
Module 04: Designing and Building a Landing Page Step by Step in Unbounce
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
Module 05: Bonus
Goodbye For Now … I Will Miss You Dearly 00:03:00
Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices
Western Computer Audit Part 1 00:08:00
Western Computer Audit Part 2 00:09:00
Western Computer Audit Part 3 00:15:00
Western Computer Audit Part 4 00:14:00

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