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Fundamentals of Marketing

Course Overview Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no …

Fundamentals of Marketing

Fundamentals of Marketing

$35.30

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1 Year Access

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3 Students

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1 hour, 22 minutes

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Course Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow Fundamentals of Marketing will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course. 

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

  • This course is available to all learners of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Some basic understanding of the English language and numeracy.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet, or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Will I receive a certificate of completion?

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

    • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Career path

Fundamentals of Marketing is a useful qualification to possess and would be beneficial for any related profession or industry. 

Course Curriculum

Module 01: Introduction to Marketing Fundamentals
Introduction 00:02:00
Module 02: Definitions of Marketing
What is Marketing? 00:08:00
Definition of Marketing and Detailed Explanation 00:14:00
Module 03: Traditional vs Contemporary Marketing
Traditional Vs Contemporary Marketing 00:07:00
Module 04: Marketing Management Orientations
Evolution of Marketing 00:06:00
Module 05: Understand your Customers
Customer Value & Satisfaction & Delight 00:07:00
Customer Value examples 00:05:00
Customer Loyalty 00:07:00
Customer Centricity 00:05:00
Module 06: Segmentation
Marketing segmentation 00:05:00
Bases for Segmentation 00:12:00
Selecting the BEST Segment 00:04:00

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Dive into an enriching online learning journey with Alpha Academy. We pride ourselves on offering a diverse range of courses tailored to your needs. Elevate your expertise or discover a new passion. With Alpha Academy, your pursuit of knowledge has no bounds.

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