Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!
Our easy-to-follow Retargeting Ads- The Complete Guide to Retargeting Ads will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course.
Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.
Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.
- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.
Why choose us?
- Affordable, engaging & high-quality e-learning study materials;
- Tutorial videos/materials from the industry-leading experts;
- Study in a user-friendly, advanced online learning platform;
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognized accredited qualification;
- Access to course content on mobile, tablet, or desktop from anywhere, anytime;
- The benefit of career advancement opportunities;
- 24/7 student support via email.
Will I receive a certificate of completion?
After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.
- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.
Retargeting Ads- The Complete Guide to Retargeting Ads is a useful qualification to possess and would be beneficial for any related profession or industry.
|Module 01: Welcome and Introduction|
|Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip!||00:07:00|
|What is remarketing and retargeting? Defining our objectives and purpose||00:17:00|
|Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works|
|The Digital Advertising Ecosystem Part 1||00:08:00|
|The Digital Advertising Ecosystem Part 2||00:08:00|
|Understanding Ad Exchanges And How They Work||00:20:00|
|What Remarketing Looks Like On The Inside||00:10:00|
|Module 03: Developing Your Remarketing and Retargeting Strategies|
|Audiences and Segments: The Foundation Of Your Remarketing Strategy||00:07:00|
|Understanding Intent Signals and Visitor Engagement||00:12:00|
|Behavioural Characteristics – The Composition Of Your Segments||00:15:00|
|Combining Characteristics – Infinite Possibilities!||00:07:00|
|Characteristics That Matter To You … Your First Assignment||00:02:00|
|Module 04: Planning Your Retargeting Campaigns Like A Pro|
|Funnel Based Segmentation – Funnel Mapping||00:10:00|
|Funnel Based Segmentation – Using The Funnel To Develop Your Lists||00:14:00|
|Using Your Website To Plan Your Remarketing Lists||00:19:00|
|Mapping Your Ad Groups Using Your Lists and Values (Part 1)||00:13:00|
|Mapping Your Ad Groups Using Your Lists and Values (Part 2)||00:14:00|
|Module 05: Using Google Analytics To Develop and Build Your Audience Segments|
|Introduction To The Google Analytics Tag||00:05:00|
|Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag||00:04:00|
|Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working||00:13:00|
|Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System|
|The Benefits Of Using Google Tag Manager||00:10:00|
|Signing Into Your Google Tag Manager Account||00:08:00|
|Adding Your Basic Google Analytics Tag Through Google Tag Manager||00:11:00|
|Setting Up Custom Button and Link Click Tracking In Google Tag Manager||00:20:00|
|Adding Page-Level Scroll Depth Tracking In Google Tag Manager||00:15:00|
|Adding Custom User Engagement Timers In Google Tag Manager||00:13:00|
|Adding Google Adwords Conversion Tracking Through Google Tag Manager||00:10:00|
|Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager||00:10:00|
|Module 07: Building Your Remarketing Audiences In Your Google Analytics Account|
|Linking Your Google AdWords and Google Analytics Accounts||00:10:00|
|Introduction To The Google Analytics Audience Builder||00:17:00|
|Building Remarketing Audiences In Google Analytics Based On URL Attributes||00:18:00|
|Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data||00:22:00|
|Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final||00:05:00|
|Setting Up Goal-Based Remarketing Audiences In Google Analytics||00:14:00|
|Setting Up Event-Based Audiences Using The Google Analytics Display Builder||00:17:00|
|Importing Remarketing Audiences From The Google Analytics Solutions Gallery||00:11:00|
|Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns||00:19:00|
|Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords|
|How Google Analytics and AdWords Talk To Each Other||00:09:00|
|Importing Google Analytics Goals into AdWords For Conversion Tracking||00:06:00|
|Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords||00:14:00|
|Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences|
|Introduction To Building Retargeting Ads Lists In Google AdWords||00:05:00|
|Building and Configuring New Retargeting ads lists inside Google AdWords||00:10:00|
|Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic||00:11:00|
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