Complete Guide of Retargeting Ads

Retargeting Ads- The Complete Guide to Retargeting Ads

Overview Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; …

Retargeting Ads- The Complete Guide to Retargeting Ads

$35.30

TAKE THIS COURSE

1 Year Access

Intermediate

0 Students

8 hours, 10 minutes

Gift this course

Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow Retargeting Ads- The Complete Guide to Retargeting Ads will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course.

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

- This course is available to all learners of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Some basic understanding of the English language and numeracy.

Why choose us?

- Affordable, engaging & high-quality e-learning study materials;
- Tutorial videos/materials from the industry-leading experts;
- Study in a user-friendly, advanced online learning platform;
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognized accredited qualification;
- Access to course content on mobile, tablet, or desktop from anywhere, anytime;
- The benefit of career advancement opportunities;
- 24/7 student support via email.

Will I receive a certificate of completion?

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

- PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Career path

Retargeting Ads- The Complete Guide to Retargeting Ads is a useful qualification to possess and would be beneficial for any related profession or industry.

Course Curriculum

Module 01: Welcome and Introduction
	Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip!	00:07:00
	What is remarketing and retargeting? Defining our objectives and purpose	00:17:00
Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works
	The Digital Advertising Ecosystem Part 1	00:08:00
	The Digital Advertising Ecosystem Part 2	00:08:00
	Understanding Ad Exchanges And How They Work	00:20:00
	What Remarketing Looks Like On The Inside	00:10:00
Module 03: Developing Your Remarketing and Retargeting Strategies
	Audiences and Segments: The Foundation Of Your Remarketing Strategy	00:07:00
	Understanding Intent Signals and Visitor Engagement	00:12:00
	Behavioural Characteristics – The Composition Of Your Segments	00:15:00
	Combining Characteristics – Infinite Possibilities!	00:07:00
	Characteristics That Matter To You … Your First Assignment	00:02:00
Module 04: Planning Your Retargeting Campaigns Like A Pro
	Funnel Based Segmentation – Funnel Mapping	00:10:00
	Funnel Based Segmentation – Using The Funnel To Develop Your Lists	00:14:00
	Using Your Website To Plan Your Remarketing Lists	00:19:00
	Mapping Your Ad Groups Using Your Lists and Values (Part 1)	00:13:00
	Mapping Your Ad Groups Using Your Lists and Values (Part 2)	00:14:00
Module 05: Using Google Analytics To Develop and Build Your Audience Segments
	Introduction To The Google Analytics Tag	00:05:00
	Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag	00:04:00
	Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working	00:13:00
Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
	The Benefits Of Using Google Tag Manager	00:10:00
	Signing Into Your Google Tag Manager Account	00:08:00
	Adding Your Basic Google Analytics Tag Through Google Tag Manager	00:11:00
	Setting Up Custom Button and Link Click Tracking In Google Tag Manager	00:20:00
	Adding Page-Level Scroll Depth Tracking In Google Tag Manager	00:15:00
	Adding Custom User Engagement Timers In Google Tag Manager	00:13:00
	Adding Google Adwords Conversion Tracking Through Google Tag Manager	00:10:00
	Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager	00:10:00
Module 07: Building Your Remarketing Audiences In Your Google Analytics Account
	Linking Your Google AdWords and Google Analytics Accounts	00:10:00
	Introduction To The Google Analytics Audience Builder	00:17:00
	Building Remarketing Audiences In Google Analytics Based On URL Attributes	00:18:00
	Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data	00:22:00
	Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final	00:05:00
	Setting Up Goal-Based Remarketing Audiences In Google Analytics	00:14:00
	Setting Up Event-Based Audiences Using The Google Analytics Display Builder	00:17:00
	Importing Remarketing Audiences From The Google Analytics Solutions Gallery	00:11:00
	Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns	00:19:00
Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
	How Google Analytics and AdWords Talk To Each Other	00:09:00
	Importing Google Analytics Goals into AdWords For Conversion Tracking	00:06:00
	Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords	00:14:00
Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
	Introduction To Building Retargeting Ads Lists In Google AdWords	00:05:00
	Building and Configuring New Retargeting ads lists inside Google AdWords	00:10:00
	Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic	00:11:00

Course Ratings

N.A

ratings

5 stars0
4 stars0
3 stars0
2 stars0
1 stars0

No Ratings found for this course.

How Do Our Courses Work?

Purchase and payment

Add your chosen course to your basket. Once you’ve added all the courses you need.

Course access

Add your chosen course to your basket. Once you’ve added all the courses you need.

Certificate

Add your chosen course to your basket. Once you’ve added all the courses you need.

Continued support

Add your chosen course to your basket. Once you’ve added all the courses you need.

Retargeting Ads- The Complete Guide to Retargeting Ads