| Social Media Marketing-Understanding Social Media Marketing |
|
Mastering Social Media Marketing |
|
00:10:00 |
|
Introduction To The Social Media Marketing Masterclass |
|
00:01:00 |
|
Introduction To The Social Media Marketing Section |
|
00:01:00 |
|
The Social Media Marketing Monster |
|
00:03:00 |
|
Free Vs Paid Traffic |
|
00:03:00 |
|
What Is Marketing? |
|
00:10:00 |
|
What Is Media? |
|
00:04:00 |
|
What Is Social? |
|
00:07:00 |
|
Local Vs International |
|
00:03:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing-Marketing As A Business Priority |
|
Introduction To Marketing As A Business Priority |
|
00:01:00 |
|
The Marketing Company |
|
00:04:00 |
|
Feast And Famine |
|
00:03:00 |
|
Continuous Marketing |
|
00:04:00 |
|
The 80/20 Principle |
|
00:04:00 |
|
Sales And Marketing |
|
00:05:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing-The Buyer Journey |
|
Introduction To Understanding The Buyer Journey |
|
00:01:00 |
|
Meet Bob 1 |
|
00:14:00 |
|
The Seven Steps To Marriage |
|
00:05:00 |
|
The Buyer Journey AIDA |
|
00:03:00 |
|
Attention Content |
|
00:02:00 |
|
Interest Content |
|
00:07:00 |
|
Desire Content |
|
00:04:00 |
|
Action Content |
|
00:04:00 |
|
Activities To Complete |
|
00:01:00 |
| Bob's World View |
|
Introduction To Bob’s World View |
|
00:01:00 |
|
Understanding World Views |
|
00:05:00 |
|
Understanding Bob |
|
00:03:00 |
|
Confirming A World View |
|
00:06:00 |
|
Bob’s World View – Activities To Complete |
|
00:01:00 |
| Social Media Marketing-Social Media Marketing And SEO |
|
Introduction To Social Media Marketing & SEO |
|
00:01:00 |
|
The Truth About Social Signals |
|
00:04:00 |
|
The Problem With New Websites |
|
00:07:00 |
|
The Snowball Effect |
|
00:04:00 |
|
The Great Deception |
|
00:03:00 |
|
Your Website As Your Data Center |
|
00:08:00 |
|
Activities To Complete 4 |
|
00:01:00 |
| Social Media Marketing-Social Media Marketing Platforms |
|
Introduction To Social Media Marketing Platforms |
|
00:01:00 |
|
Finding Bob |
|
00:02:00 |
|
What Platform Should I Use? |
|
00:03:00 |
|
Business Or Personal Branding? |
|
00:08:00 |
|
Social Media Branding Tips |
|
00:03:00 |
|
Creating Your Social Media Marketing Biography |
|
00:04:00 |
|
House Keeping |
|
00:03:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing-Posting On Social Media Platforms |
|
Introduction To Posting On Social Media Platforms |
|
00:01:00 |
|
The Golden Rules |
|
00:03:00 |
|
Curation Vs Creation Of Content |
|
00:04:00 |
|
What Types Of Content Should I Create? |
|
00:04:00 |
|
Written Content |
|
00:01:00 |
|
Photography Content |
|
00:05:00 |
|
Infographics Content |
|
00:03:00 |
|
Podcast Content |
|
00:03:00 |
|
Video Content |
|
00:05:00 |
|
Automation Best Practices |
|
00:03:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing-Social Media Posting Ideas |
|
Introduction To Social Media Posting Ideas |
|
00:01:00 |
|
Where Do I Get Posting Ideas From? |
|
00:02:00 |
|
Stupid Questions |
|
00:04:00 |
|
Conversations |
|
00:03:00 |
|
Stories – The Power Of Narrative |
|
00:06:00 |
|
Industry News |
|
00:03:00 |
|
Content Capture Systems |
|
00:03:00 |
|
Respecting Your Audience |
|
00:03:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing-Creating A Social Media Marketing Post |
|
Introduction To Creating A Social Media Marketing Post |
|
00:01:00 |
|
Take Them To The Movies |
|
00:02:00 |
|
Headlines |
|
00:03:00 |
|
Body Text |
|
00:05:00 |
|
Using Images |
|
00:06:00 |
|
Video Posts |
|
00:07:00 |
|
Quizzes And Polls |
|
00:01:00 |
|
Links |
|
00:02:00 |
|
Hashtags |
|
00:03:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing-Community Based Marketing |
|
Introduction To Community Based Marketing |
|
00:01:00 |
|
The Best Kept Secret |
|
00:03:00 |
|
Choosing A Niche For Your Community |
|
00:04:00 |
|
Choosing A Platform For Your Community |
|
00:03:00 |
|
Gate Keepers |
|
00:03:00 |
|
Community Rules |
|
00:03:00 |
|
Shared Ownership |
|
00:04:00 |
|
Visiting Other Communities |
|
00:03:00 |
|
Activities To Complete |
|
00:01:00 |
| Social Media Marketing - Building A Social Media And Content Marketing Plan |
|
Introduction To Building A Social Media Marketing Plan |
|
00:01:00 |
|
Why You Need A Plan |
|
00:02:00 |
|
Your Social Media Schedule |
|
00:03:00 |
|
Your Content Calendar |
|
00:04:00 |
|
Setting Realistic Time Frames |
|
00:03:00 |
|
Responsibilities And Roles |
|
00:03:00 |
|
SMART Goals For Your Marketing |
|
00:08:00 |
| Social Media Marketing - Cases Studies |
|
Introduction To Social Media Case Studies |
|
00:01:00 |
|
Social Media Marketing Mistakes – Part 1 |
|
00:07:00 |
|
Social Media Marketing Mistakes – Part 2 |
|
00:04:00 |
|
Twitter Case Studies |
|
00:06:00 |
|
Facebook Case Studies |
|
00:05:00 |
|
LinkedIn Case Studies |
|
00:05:00 |
|
YouTube Case Studies |
|
00:05:00 |
|
Instagram Case Studies |
|
00:04:00 |
|
Pinterest Case Studies |
|
00:04:00 |
|
Social Media Case Studies – Activities To Complete |
|
00:01:00 |
| Creating Social Media Images |
|
Introduction To Creating Social Media Images With Adobe Spark |
|
00:01:00 |
|
Adobe Spark Tools Explained |
|
00:05:00 |
|
Example Of An Adobe Spark Social Image Created On Desktop |
|
00:04:00 |
|
Example Of An Adobe Spark Social Image Created On Mobile |
|
00:04:00 |
|
Activities To Complete – Adobe Spark |
|
00:01:00 |
| Profile Image - Creating Your Social Media Profile Image |
|
Introduction To Social Media Profile Image Creation |
|
00:01:00 |
|
Equipment Needed |
|
00:07:00 |
|
Understanding Your Camera |
|
00:05:00 |
| Profile Image - Lighting And Posing Your Subject |
|
Offset Lighting Set Up For Portraits |
|
00:08:00 |
|
Front Lit Lighting For Portraits |
|
00:07:00 |
|
Setting The Exposure |
|
00:04:00 |
|
Posing The Face |
|
00:10:00 |
| Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone |
|
Editing A Male Portrait |
|
00:10:00 |
|
Finishing Your Male Portrait |
|
00:06:00 |
|
Editing A Female Portrait |
|
00:11:00 |
| Blogging - Copywriting For Blogs And Articles |
|
Introduction To Blogging & Copywriting |
|
00:01:00 |
|
Identifying Your Niche Audience |
|
00:07:00 |
|
Finding Your Style As A Writer |
|
00:10:00 |
|
Preparation – Tracking Ideas For Your Blogs And Articles |
|
00:10:00 |
|
Page Setup And Formatting |
|
00:06:00 |
|
Links And Actions |
|
00:08:00 |
|
Additional Content On The Page |
|
00:05:00 |
| Blogging - Writing Your Copy |
|
AIDA Copywriting |
|
00:01:00 |
|
AIDA – The Attention Phase |
|
00:06:00 |
|
AIDA – The Interest Phase |
|
00:01:00 |
|
AIDA – The Desire Phase |
|
00:05:00 |
|
AIDA – The Action Phase |
|
00:07:00 |
|
Additional Thoughts For Your Blogging And Article Writing |
|
00:03:00 |
| Email Marketing - Building Your Email List |
|
Introduction |
|
00:03:00 |
|
Email Marketing – Grasping The Concept |
|
00:08:00 |
|
Email Marketing Software – Choosing Your Email Marketing Provider |
|
00:06:00 |
|
Building Your Email Marketing List |
|
00:06:00 |
|
Different Ways To Get An Email Sign Up |
|
00:08:00 |
|
Asking For The Email |
|
00:05:00 |
|
The Magic Of PDF’s |
|
00:09:00 |
| Email Marketing - Using Your Email List |
|
Personal Trainer Mistakes & Solutions |
|
00:30:00 |
|
Email Marketing Styles |
|
00:06:00 |
| Email Marketing - Email Copywriting |
|
Email Writing Styles |
|
00:08:00 |
|
Email Copywriting – Using AIDA |
|
00:08:00 |
|
Email Spam Traps & Pitfalls |
|
00:11:00 |
| Email Marketing - Email Analytics - Automations - Maintenence |
|
Email Analytics – What To Measure |
|
00:10:00 |
|
Email Automations – Understanding Their Usage |
|
00:04:00 |
|
Surveys – How To Use Them To Improve Your List |
|
00:13:00 |
| Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search |
|
Introduction To The Course |
|
00:01:00 |
|
Google Search – Understanding How Google Search Works |
|
00:03:00 |
| Local SEO + SEO - Google Search And Your Position In Local Search |
|
Local SEO Ranking Factors |
|
00:06:00 |
|
Your Local Ranking Factors – How They Impact Your SEO |
|
00:02:00 |
|
Your Analytics Spreadsheet |
|
00:02:00 |
|
Domain Authority And Page Authority |
|
00:03:00 |
|
Trust Flow |
|
00:03:00 |
|
Check Your Local SEO Ranking Score |
|
00:03:00 |
|
Google Local Search |
|
00:13:00 |
| Local SEO + SEO - Google My Business - A Strong Local SEO Factor |
|
Google My Business |
|
00:11:00 |
|
Cleaning Up Old Google Local Listings |
|
00:05:00 |
|
Creating A Google Review Strategy |
|
00:08:00 |
| Local SEO + SEO - Building Up Reviews - Including Google Local Reviews |
|
Citations – Setting Up Your NAP Page |
|
00:04:00 |
|
Managing Your Citations |
|
00:13:00 |
| Local SEO + SEO - Backlinks - Understand How They Improve SEO |
|
Back Linking – An Introduction |
|
00:03:00 |
|
Checking The Quality Of Your Back Links |
|
00:04:00 |
|
Building Back Links |
|
00:07:00 |
|
Social Media Business Pages As Back Links |
|
00:02:00 |
| Local SEO + SEO - On Site SEO - Improving Your Sites SEO |
|
Content Marketing As Part Of Your Local SEO |
|
00:03:00 |
|
Creating Your Content |
|
00:11:00 |
| Local SEO + SEO - Keyword Optimisation For Powerful SEO |
|
Understanding Keywords |
|
00:04:00 |
|
Keyword Strategies – How To Use Keywords Effectively |
|
00:07:00 |
|
Inserting Your Keywords On Your Website |
|
00:09:00 |
| Local SEO + SEO - Local Business Online Marketing |
|
Marketing A Local Business |
|
00:02:00 |
|
AIDA Marketing – An Overview |
|
00:05:00 |
|
Adwords – An Introduction |
|
00:04:00 |
|
Google Profiles For Google Personal Accounts |
|
00:03:00 |
|
Setting Up A Local SEO Marketing Consultancy |
|
00:11:00 |
| YouTube Marketing - YouTube Channel Setup And SEO |
|
Building Your YouTube Landing Page |
|
00:01:00 |
|
YouTube SEO – The Importance Of Titles |
|
00:01:00 |
|
YouTube SEO – The Importance Of Your Descriptions |
|
00:03:00 |
|
YouTube SEO – The Importance Of Tags |
|
00:04:00 |
|
YouTube End Screen Annotations |
|
00:05:00 |
|
YouTube Analytics |
|
00:02:00 |
|
Publishing And Sharing Your Videos |
|
00:04:00 |
| YouTube Marketing - YouTube Video Launch Strategy |
|
The Real Secret To A Successful YouTube Video Launch |
|
00:01:00 |
|
Eyes On The Prize |
|
00:06:00 |
| Audio Production - Mastering Audio Production For Video And Podcasting |
|
Introduction To Audio And Video Production |
|
00:01:00 |
|
Introduction To Mastering Audio Production |
|
00:01:00 |
|
Choosing Your Microphone |
|
00:06:00 |
|
Positioning Your Microphone |
|
00:03:00 |
|
Reducing Echo |
|
00:04:00 |
|
Reducing Background Noise |
|
00:04:00 |
|
The Perfect Studio |
|
00:04:00 |
|
Additional Equipment |
|
00:04:00 |
| Video Production - Mastering Video Lighting And Subject Composition |
|
Introduction To Mastering Video Lighting |
|
00:01:00 |
|
Camera Choices |
|
00:05:00 |
|
Lighting Choices |
|
00:05:00 |
|
Composition And Presentation |
|
00:05:00 |
|
Webcam And Smartphone Setup |
|
00:02:00 |
|
3 Light Setup For DSLR And Camcorder |
|
00:03:00 |
|
5 Light Setup For DSLR And Camcorder |
|
00:03:00 |
|
Teleprompter And Reference Monitor |
|
00:05:00 |
|
Setting An Exposure |
|
00:03:00 |
| Video Production - Green Screen Video Production |
|
Introduction To Green Screen Video Production |
|
00:01:00 |
|
Chroma Keying |
|
00:05:00 |
|
Lighting A Backdrop |
|
00:06:00 |
|
XSplit Broadcaster – An Introduction |
|
00:03:00 |
|
XSplit Settings |
|
00:05:00 |
|
Building A Presentation |
|
00:04:00 |
|
Screen Capture |
|
00:03:00 |
| Video Production - On Camera Presence - Getting Comfortable On Camera |
|
Introduction To On Camera Presence |
|
00:02:00 |
|
Why You Need A Studio |
|
00:04:00 |
|
Communicating With Warmth |
|
00:03:00 |
|
Talking To Bob |
|
00:04:00 |
|
Find Your Natural Self |
|
00:04:00 |
|
Practice Makes Perfect |
|
00:02:00 |
|
Take 2 |
|
00:04:00 |
|
Additional Tips |
|
00:04:00 |
| Video Production - Writing A Promotional Script For Your Video |
|
Introduction To Writing A Promotional Script For Your Video |
|
00:01:00 |
|
Meet Bob |
|
00:03:00 |
|
Attention |
|
00:02:00 |
|
Interest |
|
00:03:00 |
|
Desire |
|
00:04:00 |
|
Action |
|
00:03:00 |
| Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition |
|
Introduction To Editing With Adobe Premiere Pro And Adobe Audition |
|
00:01:00 |
|
Setting Up Your Folder Structure |
|
00:06:00 |
|
Colour Grading Your Video |
|
00:11:00 |
|
Audio Correction Techniques |
|
00:18:00 |
|
Cutting Options – Video Editing |
|
00:10:00 |
|
Breath And Click Removal |
|
00:05:00 |
|
Advanced Audio Cleaning |
|
00:03:00 |
|
Adding Music To Your Video |
|
00:05:00 |
|
Exporting Your Video |
|
00:03:00 |
| Introduction To Vlogging |
|
Introduction to Vlogging |
|
00:01:00 |
|
What Is Vlogging |
|
00:08:00 |
|
Vlogging Equipment – Budget Or 4k? |
|
00:01:00 |
|
Vlogging Equipment – Budget Recommendations |
|
00:04:00 |
|
Vlogging Equipment – Choosing Your 4k Camera |
|
00:04:00 |
|
Vlogging Equipment – Choosing Your Microphones |
|
00:09:00 |
|
Vlogging Equipment – Tripods And Accessories |
|
00:05:00 |
|
Filming Techniques |
|
00:06:00 |
|
Editing A Vlog |
|
00:06:00 |
|
Activities For The Vlogging Section |
|
00:01:00 |
| Understanding Instagram |
|
Introduction To Instagram Marketing |
|
00:01:00 |
|
Understanding Instagram |
|
00:05:00 |
|
Growing Your Audience |
|
00:07:00 |
|
Hashtagging Tools |
|
00:07:00 |
|
Better Pictures With Your Phone – Controlling The Exposure |
|
00:04:00 |
|
Basic Composition – The Rule Of Thirds |
|
00:03:00 |
|
Understanding Light |
|
00:07:00 |
|
Controlling Your Background |
|
00:06:00 |
|
Editing Your Images With Snapseed |
|
00:10:00 |
|
Understanding Instagram – Activities To Complete |
|
00:01:00 |
| Quora Marketing |
|
Introduction To Quora Marketing |
|
00:01:00 |
|
What Is Quora? |
|
00:05:00 |
|
Setting Up Your Quora Profile |
|
00:06:00 |
|
Finding Quora Questions To Answer |
|
00:09:00 |
|
Writing A Quora Answer |
|
00:09:00 |
|
Quora Growth Tips |
|
00:04:00 |
|
Quora Activities To Complete |
|
00:01:00 |
| Pinterest Marketing |
|
Introduction To Pinterest Marketing |
|
00:01:00 |
|
What Is Pinterest? |
|
00:07:00 |
|
Setting Up Your Pinterest Business Profile |
|
00:07:00 |
|
Creating A Board On Pinterest |
|
00:03:00 |
|
Creating Pins On Pinterest |
|
00:07:00 |
|
Understanding Rich Pins And Buyable Pins |
|
00:04:00 |
|
Pinterest Growth Tips |
|
00:04:00 |
|
Pinterest Board Strategy Examples |
|
00:05:00 |
|
Pinterest Tools |
|
00:01:00 |
|
Pinterest Activities To Complete |
|
00:01:00 |
| Introduction To Podcasting |
|
Introduction To Podcasting |
|
00:01:00 |
|
What Is Podcasting? |
|
00:04:00 |
|
Getting Started With Podcasting |
|
00:04:00 |
|
Podcasting Equipment |
|
00:09:00 |
|
Designing Your Podcast |
|
00:08:00 |
|
Podcast Recording Tips |
|
00:11:00 |
|
Finding Guests For Your Show |
|
00:07:00 |
|
Editing Your Podcast With Adobe Audition |
|
00:03:00 |
|
Marketing Your Podcast |
|
00:05:00 |
|
Podcasting Activities To Complete |
|
00:01:00 |
| Course Summary |
|
Summary For The Course |
|
00:01:00 |
Add to Cart
