The Complete Guide to Google AdWords Training

Course Overview Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no …

The Complete Guide to Google AdWords Training

The Complete Guide to Google AdWords Training




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Course Overview

Are you looking to gain a new in-demand skill from the comfort of your home? Well, look no further; you’ve come to the right place!

Our easy-to-follow The Complete Guide to Google AdWords Training will provide you with all the deep knowledge and insight you need to know about this topic. This comprehensive course has been broken down into several manageable modules, which we believe will assist you to easily grasp each concept – from the fundamental to the more advanced aspects of the course. 

Learn the most in-demand skills from the safety & comfort of your home. Enjoy the freedom to learn at your own comfortable pace and prepare yourself for the market of the future.  

Learning Outcomes

Whether you are an aspiring professional or a complete beginner, this course will improve your expertise and boost your CV with key skills and an accredited certification attesting to your knowledge.

Entry Requirement

  • This course is available to all learners of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Some basic understanding of the English language and numeracy.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry-leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet, or desktop from anywhere, anytime;
  • The benefit of career advancement opportunities;
  • 24/7 student support via email.

Will I receive a certificate of completion?

After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can, however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £29 or in PDF format at the cost of £19.

    • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. 

Career path

The Complete Guide to Google AdWords Training is a useful qualification to possess and would be beneficial for any related profession or industry.  

Course Curriculum

Module 01: Introduction to Google Ads
Welcome to Google Ads Masterclass! 00:13:00
Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group 00:02:00
How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come! 00:20:00
Google Ads Formula Calculator 00:14:00
AdWords Formula Calculator I Built For You 00:05:00
What is Google Ads? 00:12:00
Where do Google Ads Show Up? 00:13:00
Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00
Module 02: Creating and Setting Up Our First Google Ads Account
Download Course Slides! 00:05:00
Creating Your First Google Ads Account 00:09:00
Understanding the Google Ads Account Hierarchy 00:08:00
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00
Understanding Network Settings 00:14:00
Understanding Location Targeting 00:12:00
Configuring Location Targeting in Google Ads 00:10:00
Viewing Location Reports in Google Ads 00:15:00
Understanding Advanced Location Options 00:16:00
Setting and Configuring Languages 00:04:00
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00
Finding Your Hourly Reports in the Google Ads Interface 00:06:00
Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00
Bidding Strategies: Target Search Page Location 00:06:00
Bidding Strategies: Target ROAS 00:10:00
Bidding Strategies: Target CPA 00:05:00
Bidding Strategies: Target Outranking Share 00:08:00
Bidding Strategies: Maximize Clicks 00:05:00
Bidding Strategies: Enhanced CPC Bidding 00:05:00
Bidding Strategies: Manual CPC Bidding 00:05:00
Campaign Start and End Dates 00:02:00
Introduction to Dynamic Search Ads! 00:08:00
Understanding Sitelink Extensions 00:14:00
Callout Extensions 00:05:00
Call Extensions 00:08:00
Structured Snippet Extensions 00:06:00
App Extensions 00:02:00
Message Extensions 00:09:00
Location Extensions 00:10:00
Location Setting Exercise 00:05:00
Promotion Extensions 00:10:00
Price Extensions 00:12:00
Understanding Ad Rotation Settings 00:05:00
The Basics of Ad Scheduling 00:11:00
Understanding the Basics of Device Targeting 00:15:00
Understanding Campaign URL Options 00:07:00
Module 03: Structuring Your Ad Groups Like A Professional
Ad Group Structure Basics and Organization 00:14:00
Ad Group Structure Ideas 00:07:00
Creating Our First Ad Group in Google Ads 00:09:00
Module 04: How To Write Killer Ads in Google Ads!
The Anatomy of Google Text Ads 00:07:00
Compliance in Google Text Ads 00:06:00
Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00
Best Practices for Successful Text Ads 00:14:00
Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00
The BJ Fogg Behavioral Model 00:39:00
Creating Our First Ad in Google Ads 00:13:00
Module 05: Setting Up Your AdWords Billing
Configuring Your Billing Details in Google Ads 00:05:00
Module 06: Keywords in Depth - The Heartbeat of Your Account
Keyword Basics: Keywords vs Queries 00:09:00
The Basics of Keyword Research 00:11:00
The Basics of Keyword Planning 00:13:00
The Basics of Keyword Organization 00:07:00
Understanding Keyword Match Types 00:12:00
Keyword Match Types: Broad Match 00:09:00
Keyword Match Types: Broad Match Modified 00:06:00
Keyword Match Types: Phrase Match 00:07:00
Keyword Match Types: Exact Match 00:12:00
Keyword Match Types: Negative Match 00:12:00
Using the Search Term Report to Find Negative Keywords Part 1 00:15:00
Using the Search Term Report to Find Negative Keywords Part 2 00:17:00
Understanding Negative Keyword Lists 00:12:00
Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00
Adding Negative Keywords at The Ad Group Level 00:09:00
Traffic Sculpting Using OPTMYZR 00:07:00
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00
Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00
Keyword Research: Using the Google Keyword Planner 1 00:20:00
Keyword Research: Using the Google Keyword Planner 2 00:16:00
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00
Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00
Keyword Planning: Understanding the Buyer Funnel 00:12:00
Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00
Keyword Organization: Formatting Keywords in Excel 00:12:00
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00
Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00
Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00
Module 07: Account Structure - How To Structure Ad Groups Like A pro
Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00
Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00
Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00
Module 08: The Incredible Dynamics Of The AdWords Auction
Introduction To The AdWords Auction 00:20:00
Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00
Understanding Quality Score: Landing Page Quality 00:07:00
Understanding Ad Rank and How It Is Calculated 00:12:00
When You Could Ignore Low-Quality Scores (and when you can’t!) 00:09:00
Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00
Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00
Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00
Module 09: Expanding And Refining Your Campaigns
Navigating The AdWords Dashboard 00:16:00
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00
Editing The Essential Campaign Settings 00:06:00
How To Create New Campaigns That Will Improve Your Results 00:15:00
How To Use Your Website To Make The Best Campaigns Possible 00:16:00
How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00
Module 10: Negative Keywords - Your Greatest Ally
Understanding Negative Keywords In-Depth 00:14:00
Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00
Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00
Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions
Introduction To Ad Extensions 00:06:00
The Benefits Of Using Ad Extensions 00:08:00
Different Types Of Ad Extensions and Best Practices 00:06:00
Adding Sitelink Extensions 00:08:00
Configuring Your Sitelink Extensions For The Best Results 00:11:00
Adding Callout Extensions And Phone Extensions 00:08:00
Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss
The 5 Primary Forms Of Remarketing 00:16:00
Realizing The Benefits And Importance Of Remarketing 00:13:00
How To Create And Add Your Remarketing Tag 00:09:00
Creating Your First Remarketing Audience 00:13:00
Configuring Your Remarketing Campaign Settings 00:14:00
Module 13: Keeping Track Of Profits With Conversion Tracking
Understanding The Basics Of Conversion Tracking 00:14:00
Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00
Setting Up Conversion Tracking For Form Submissions 00:18:00
Generating And Installing Your Conversion Tracking Tag 00:09:00
Understanding The Basics Of Phone Call Tracking 00:09:00
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00
Module 14: Profitable Bidding Strategies
Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00
How To Mathematically Calculate ROI and ROAS 00:09:00
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00
Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
Introduction To AdWords Scripts – What Are Scripts 00:05:00
Bidding To Average Position AdWords Script (Part 1) 00:12:00
Bidding To Average Position AdWords Script (Part 2) 00:14:00
Module 16: Conclusion ... Goodbye For Now!
Conclusion 00:03:00
Module 17: Bonus Material!
Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00
Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00
Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00
Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

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