TikTok Marketing has suddenly become one of the hottest topics in Digital Marketing. It has an audience base of over 732 million monthly active users worldwide. Meanwhile, 100 million TikTok users are from Europe, with 17 million in the UK, which means the platform is emerging more rapidly. Its rising popularity has interested many big brands and marketers. So, they are now looking at this fun app as a business opportunity.
You can see mass people of all ages joining TikTok, with teenagers leading the number. Also, you will find celebrities, influencers, and even political figures who are making ample use of this app.
In this complete guide, you will get an in-depth view of everything you need to know about TikTok Marketing.
Table of Contents
What is TikTok?
TikTok is a video sharing social platform. It has begun its vibrant journey from China in 2016 and became an international network soon. TikTok has similarities with former viral apps Vine and Musical.ly.
According to BBC, TikTok was the most downloaded app in the world in 2020! The majority of its audience belongs to the Gen Z and millennial groups. In the UK, 18% of total TikTok users are below 18 years. However, in very recent times, people of all ages have found success in this platform.
It features a swipe-able feed. Also, it is filled with various kinds of videos. Its most popular ones are usually some sort of trend. Generally, users upload their dancing, singing, or challenge videos.
Unlike YouTube and other video networks, TikTok videos are limited to a duration of one minute. TikTok’s videos are-
- Straight to the point
- Easily consumable
Moreover, these traits make it very valuable for marketers. As the video format is short, you’re more likely to have the viewer’s attention throughout the whole content. Thus, it allows you to do TikTok marketing more effectively and efficiently.
How to Create Videos for TikTok?
Now you already know what TikTok is all about. In this section, you will learn how to create a video for TikTok.
You already know that TikTok only allows videos for a one-minute duration. When you’re creating content for TikTok, you have to make it short and precise yet interesting. Otherwise, grabbing the viewer’s attention can get difficult. Here is a step-by-step beginners guide to create your first video. Follow the steps below-
Step 1: Download TikTok
Step 1 is the obvious one. You have to download the app on your phone or PC. TikTok app is available on both Google Play and Apple App Store. Also, you can access TikTok via your desktop computer. However, app features by design are easier to use on mobile devices.
Basically, you have to do a simple thing. Search for “TikTok” in your app store and look for the app icon and download it just like every other app.
Step 2: Record/Upload a Video
You can create TikTok videos in 2 ways.
The first way is to make a TikTok video content by uploading a pre-recorded video. And for doing this, look at the opposite of the ‘effects icon.’ And on the right side of the red record button, there is the ‘Upload button’. You have to click it to open up your camera roll.
After picking up a video, you will find a video editing screen. After that, you will be able to add text and stickers according to your taste. Moreover, you can keep uploading pictures and make a slideshow with TikTok Templates.
Note: For pre-recorded videos, you can only use limited features of TikTok.
The second way is to record directly by the app itself. For doing this, open the TikTok app. You’ll see a tiny “+” sign at the bottom centre of your screen. Click the sign to bring the app’s recording screen.
When you create the video this way, you can have tons of alluring features to enhance your video quality. Firstly, you will have to choose the time. You can capture a video of 15 sec to a maximum time of 60 seconds. Secondly, move on to recording. You will find various features there.
TikTok’s in-app recording screen has-
Clicking the flip option will allow you to switch between the front and back camera. Decide if you want to record a selfie video or capture something in front of you.
Another feature in TikTok’s recording screen is the timer tool. This tool can help you with taking hands-free video. For doing this, you can use it to set a 3 or 10-seconds countdown. Afterwards, it will automatically start its task. Also, you can use it to set a specific duration before the app stops recording automatically.
This feature is to control how speedy your final video will be. The default will playback at a regular speed (1x). However, recording at 2x will cause your final outcome to play twice faster than regular. Also, lower than 1x is possible for slower playback.
TikTok has filter features that allow you to choose from different camera filters. Basically, it alters the way your video looks. The categories are:
You can swipe, preview each option, and select the best-suited filter for you.
This tool is an augmented reality filter that can beautify or enhance your appearance. Turn this feature on to have a prettier look because it smooths out your skin and makes you glow!
TikTok app has this brilliant sound effect option. You will find this option located top and centre of the app screen. Firstly, you can use this to add music or any popular sounds to your video. Secondly, clicking on the “effects icon” will bring up all of TikTok’s visual effects in front of you.
Actually, these options can be used to create really cool and original content. However, you’ll need to try some of them to figure out which one goes the best with your video.
Step 3: Make It Attractive
So, you’ve edited and uploaded your video. Meanwhile, it’s time to write a catchy caption and choose a cover for your content.
The first thing to know is, there is a maximum of 150 characters for a TikTok caption, including hashtags. Therefore, make sure to keep it short and sweet. Also, use hashtags that are relevant and not too vague that your video gets lost in the pool of other TikTok collections. Secondly, after publishing your video, you can’t edit your caption. So, read a few times to avoid hazards!
The next thing to do is to choose an attractive cover image for your TikTok. Remember that this is the preview that will be featured on your profile and throughout the app as a thumbnail, (as you have seen on YouTube). Therefore, always choose the most gripping part of your video to ensure that people click it!
Step 4: Post!
Here comes the final stage to post! Don’t forget to link Instagram to your TikTok account so that you can share new TikTok videos directly through the app. Moreover, you can copy the link to your TikTok to share it via text or messenger.
However, if you’re still unsure of your final product and the editing process, you can save it to your drafts and post it later when you are confident.
Why Should You Use TikTok Marketing?
Now that we know the basics, it’s time to move onto why TikTok will be useful for your brand.
1. Huge Fan Base
There is no doubt that TikTok has a huge number of followers. Moreover, the amount of users is increasing every day at an incredible pace. So, if you want the exposure of millions of people in a minute, there is no alternative to TikTok marketing.
2. Vast Marketing Potential
These 1-minute TikTok videos optimise your marketing process. It allows you to make shorter TikTok advertising content, which reduces your cost eventually.
3. Worldwide Reach
There are around 1.1 Billion users of this platform from all over the world! So, TikTok gives your brand tremendous worldwide exposure.
4. Attract Young Audience
If your target customers are from the younger generation, then TikTok marketing is probably your best bet for getting leads and conversions. However, if you have an older demographic target, TikTok is still a great way to expand your customers.
5. Increased Revenue
Increased customer means increased chances of profit. Because of this, famous brands all around the globe are investing in TikTok marketing for boosting their revenue. Moreover, big companies like HBO and The Washington Post understood its value. Therefore, they are using the app to maximise their audience.
For all of these reasons, you can’t ignore the popularity of TikTok. So, is there really any good reason to not leverage this incredible tool?
How Can You Do TikTok Marketing Successfully?
If you’re a beginner in the world of TikTok marketing, it can be a little overwhelming for you at first. That’s why here are a few tips to help you successfully add TikTok marketing into your marketing strategy. The tips are as follows-
TikTok is famous for its trendy approach. Therefore, the best way to increase your brand awareness is by whipping on the most current trend.
For example, you can use a trending hashtag to get your content seen by most people. However, you can create your own trend linked to your brand for maximum audience reach.
Partner with Influencers
Just like every social media platform, there is a huge presence of influencers in TikTok. Generally, viewers are seen to trust any brand that their favourite influencer uses. So, a collaboration with a TikTok influencer to create your advertisements can be an incredible way to increase your brand awareness and generate leads.
Engage with Users
You must know that engagement is a two-way road. So, posting great content for your brand is as important as liking audience comments and commenting back to the viewers.
Moreover, you can comment on the other trending videos to create more conversations and foster warm relationships with TikTok users.
TikTok Advertising and Marketing: Is Making TikTok Ads Right for Your Business?
This platform presents an enormous hope and scope to advertisers, with 732 million active users worldwide. Surprisingly, TikTok has already surpassed Twitter and Snapchat in popularity. Also, it’s less saturated with ads than its older counterparts.
In early 2019, TikTok launched a beta version of its ads offering. So, big companies like Grubhub, Fenty Beauty, Nike, Apple Music etc., have used TikTok ads to promote products in unique, visually compelling campaigns.
This app gives you advanced techniques to reach your audience with unique ad creation features. Therefore, the TikTok advertising platform can be your best opportunity. So, If you can use it effectively, it will surely let you tap into one of the most lucrative pools of audience.
You should thank TikTok for its comprehensive offering of design and automation tools. Because of this, TikTok ads are easy to set up and rock.
Pro Tips: TikTok marketing can be a bit challenging to you if you are new to it. So, you can join this excellent online course ‘Diploma in TikTok Marketing’ to get started and achieve rapid success in TikTok marketing.
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The Bottom Line
Hopefully, our little input has inspired you to get started with the incredibly opportune platform of TikTok Marketing. Now that you know the why and how of using this platform, don’t delay doing some awesome TikTok marketing experiments anymore!
With a gigantic user pool and a ginormous growth rate, TikTok could be the biggest social and business platform for years and years to come. Therefore, if you are a brand owner or a marketer, you should jump into this opportunity without a second thought. Have fun making videos, and have fun doing TikTok Marketing!